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  1. 7 Google Ads Hacks That'll Crush it in 2019 | Ep. #888

    5 januari 2019 · 8 min

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    In episode #888, we discuss Google Ad hacks. Tune in to hear how you can crush it in 2019.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Google Ads Hacks That'll Crush it in 2019     Lees meer

    [00:45] 1: Custom-intent audiences.
    [01:01] Anyone searching for “red shoes” can get a red shoes ad.
    [01:20] The CPA is low.
    [01:30] 2: Create a remarketing video for all the people that didn’t check out.
    [01:50] Do an opposite pitch in this video.
    [02:10] 3: Don’t forget to connect your YouTube ads with analytics.
    [02:50] 4: Stop driving people back to the same landing page.
    [03:27] 5: Don’t forget about CPA bidding.
    [03:42] Once you get a few conversions, switch your bid amount.
    [04:15] 6: Run ads on Gmail.
    [04:35] 7: Don’t forget about Google Display Network Responsive Ads.
    [04:55] Have a responsive image.
    [05:05] That’s it for today!
    [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
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    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

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  2. 7 Marketing Lessons You Can Learn From Fortnite | Ep. #887

    4 januari 2019 · 9 min

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    In episode #887, we discuss the marketing lessons you can learn from Fortnite. Tune in to hear what they did to become so successful.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Marketing Lessons You Can Learn From Fortnite     Lees meer

    [00:40] Fortnite is free to play.
    [00:55] Freemium is a great way to entice people.
    [01:12] Acquire the volume first, then collect revenue.
    [01:30] You don’t have to be perfect right off the bat.
    [01:40] Adapt and add new things later.
    [02:08] Fortnite has taken elements from other games.
    [02:41] They use channel-based marketing.
    [03:55] Don’t forget to engage with your community.
    [04:25] Especially talk to the most popular people in your community.
    [04:49] There’s no such thing as bad press.
    [05:05] Neil has gotten bad press before, but it didn’t matter. Their traffic went through the roof.
    [05:35] Fortnite allows cross-platform play.
    [06:10] When you allow for that, you allow for a bigger community.
    [06:16] That’s it for today!
    [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
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  3. What You Can Learn From the Chinese About Business | Ep. #886

    3 januari 2019 · 10 min

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    In episode #886, we discuss what you can learn from the Chinese. Tune in to hear why “copying” isn’t a bad thing.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: What You Can Learn From the Chinese About Business     Lees meer

    [00:35] Eric has been reading a book AI Superpowers.

    [00:54] As China was becoming a big world power, they had a lot of catching up to do when it came to the internet/technology.
    [01:15] So, there was a lot of copying.
    [01:28] Look at what other people are doing and out-execute them.
    [02:05] Copying caught them up, but now they are the innovators.
    [02:20] The Chinese don’t just work five days, 9-5.
    [02:35] If you love what you’re doing, you won’t get burned out.
    [02:50] You don’t need a life.
    [03:10] The Chinese work 9am-9pm, 6 days per week.
    [03:33] Eric and Neil work 7 days per week and they don’t get burned out.
    [04:15] Even in America, copying is becoming more acceptable.
    [04:45] All the apps with “Stories” copied Snapchat.
    [05:25] Noah Kagan copied a lot from HelloBar.
    [06:00] WeChat is a powerful app.
    [07:03] Leverage the best concepts and apply them to your business.
    [07:26] That’s it for today!
    [07:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
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    Did you enjoy this episode? If so, please leave a short review.
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    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

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  4. How Sending Fewer Emails Will Generate You More Traffic | Ep. #885

    2 januari 2019 · 7 min

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    In episode #885, we discuss how sending fewer emails will actually generate more traffic. Tune in to hear why you should send fewer emails.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Sending Fewer Emails Will Generate You More Traffic     Lees meer

    [00:40] Gmail and other providers all have filtering systems in place.
    [01:30] Stop emailing people who do not open your emails on a regular basis.
    [01:45] Mailchimp will help you figure out which people to cut from your list.
    [02:25] Convertkit has tools that will help you with this, as well.
    [02:54] Look at your email list and make sure you’re not sending emails to a general account and prune any of those addresses from your list.
    [03:45] Email isn’t dead yet, so it’s important to look at this!
    [03:49] That’s it for today!
    [03:53] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

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  5. How to Start Off Strong in The New Year | Ep. #884

    1 januari 2019 · 9 min

    Afspelen
    In episode #844, we discuss how to start the year off strong. Tune in to hear what you can do to have a solid 2019.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Start Off Strong in The New Year     Lees meer

    [01:03] Eric likes to look over his year and see what worked and what didn’t.
    [02:15] Neil wants you to have three weekly marketing meetings (Monday, Wednesday, and Friday).
    [02:25] Your team can keep reflecting on the past week and what they could improve.
    [03:00] Team members should submit ideas and then implement them each week.
    [04:20] Block off time for different tasks.
    [05:50] Take different elements of our ideas that resonate with you and put them into play.
    [05:57] That’s it for today!
    [06:01] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

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  6. You Have to Do This in 2019 if You Want to Dominate Google | Ep. #883

    31 december 2018 · 8 min

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    In episode #883, we discuss the one thing you have to do to dominate in the Google rankings. Tune in to hear how you can succeed.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: You Have to Do This in 2019 if You Want to Dominate Google     Lees meer

    [00:34] Branding is so important.
    [01:02] If you have a strong brand, Google will rank you higher.
    [01:10] Check your ranking with Google Trends.
    [03:13] The only way to build a brand is to be omnipresent.
    [03:33] You have to market in all aspects, but you have to stick with it for years to be successful.
    [04:25] Coca-Cola took years before they were the hit brand they are today.
    [04:50] Be methodical and see what resonates with your audience.
    [05:06] That’s all for today!
    [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

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  7. If You Ignore This SEO Strategy You've Already Lost | Ep. #882

    30 december 2018 · 9 min

    Afspelen
    In episode #882, we discuss which SEO strategy you shouldn’t ignore. Tune in to hear how you can beat everyone to the punch with this newer form of SEO.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: If You Ignore This SEO Strategy You've Already Lost     Lees meer

    [00:35] The big trend right now is YouTube SEO.
    [01:06] The one thing that isn’t competitive right now is YouTube SEO.
    [01:45] On YouTube there isn’t a long waiting period to achieve results.
    [03:00] Put your ads on a different channel, so it doesn’t affect your watch time.
    [03:25] Optimize your video by putting keywords in the description and title.
    [03:40] Include a transcript via an SRT file.
    [03:51] Rev is helpful for this task.
    [04:48] Tube Sift is helpful for searching keywords.
    [05:15] Consider your thumbnail image and make sure it is click-worthy.
    [06:10] That’s it for today!
    [06:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

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  8. What No One Tells You About Content Marketing | Ep. #881

    29 december 2018 · 7 min

    Afspelen
    In episode #881, we discuss what no one tells you about content marketing. Tune in to hear what you need to know about keeping traffic up on your posts.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: What No One Tells You About Content Marketing     Lees meer

    [00:35] The key isn’t just writing new content and promoting it.
    [00:55] You have to update your old content.
    [01:07] Kill off your irrelevant content.
    [02:05] Have a methodical process for updating and repurposing your content.
    [02:30] Eric’s team kept adding paragraphs to old content that was doing well and each time they added new copy, visits jumped up significantly.
    [03:37] You should be evaluating your content once per year, but ideally once every few months.
    [04:09] That’s it for today!
    [04:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

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  9. How to Sell Anything on Facebook and Instagram | Ep. #880

    28 december 2018 · 8 min

    Afspelen
    In episode #880, we discuss how you can sell anything on Facebook and Instagram. Tune in to hear our methods for selling on social sites.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Sell Anything on Facebook and Instagram     Lees meer

    [00:35] Eric has been doing ads for consulting and software on Facebook and Instagram.
    [01:05] On Instagram story ads, people are encouraged to swipe up for more info.
    [01:12] They are then led to a landing page, where they can opt-in to emails.
    [01:17] After that, they get to see the training video.
    [01:15] Once they have done that, they can fill out an application and then they schedule a phone call through Schedule Once.
    [01:55] Build a connection with people before you pitch them.
    [02:20] Send people to pre-sales pages.
    [02:40] Don’t be shady.
    [02:50] If you can get guest posts on sites like the Huffington Post, this will drive traffic to your site.
    [03:15] If people go to an authoritative site, they will trust your products or services.
    [04:30] Videos are easier, cheaper, and you have to make people jump through fewer hoops.
    [05:25] That’s it for today!
    [05:28] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

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    See omnystudio.com/listener for privacy information.

  10. The Truth About Content Marketing and Success | Ep. #879

    27 december 2018 · 7 min

    Afspelen
    In episode #879, we discuss the truth about content marketing success. Tune in to hear how you can be successful in the long term.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Truth About Content Marketing and Success     Lees meer

    [00:33] Everyone is trying to come up with viral content, but viral content won’t perform well in the long run.
    [00:55] It’s better to create evergreen content.
    [01:15] A guy on Shark Tank went viral and couldn’t meet demands, because they didn’t have enough product.
    [01:45] He bought more inventory, but then couldn’t sell all of it, because the moment had passed.
    [02:12] Once you get one channel working, start building out to become omnipresent.
    [03:04] Everytime we have tried creating viral content, it never works.
    [03:40] You have to spend more time and effort to build a brand.
    [03:56] That’s it for today!
    [04:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
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    Did you enjoy this episode? If so, please leave a short review.
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    NeilPatel.com
    Quick Sprout
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    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

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  11. Here's What I Did When My Google Traffic Tanked | Ep. #878

    26 december 2018 · 7 min

    Afspelen
    In episode #878, we discuss what we did when our Google traffic tanked. Tune in to hear how we kept our businesses up and running.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Here's What I Did When My Google Traffic Tanked.     Lees meer

    [00:38] Google is always going to win, no matter how hard you try.
    [01:00] We don’t rely on one channel and neither should you.
    [01:10] When generating leads, Eric will send out more email blasts, videos, paid ads, etc.
    [01:55] It’s important to diversify.
    [02:15] Neil’s team lost a lot of traffic, because they hid a lot of content behind an iframe. Their traffic dipped 25%. This was before Google could read iframes.
    [03:12] When you are omnipresent, you are just running good defense.
    [04:00] Don’t just look at the days your traffic dipped, go back 30 days to see what could have caused the dip.
    [04:13] That’s it for today!
    [04:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

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    See omnystudio.com/listener for privacy information.

  12. Our Marketing Predictions for 2019 | Ep. #877

    25 december 2018 · 9 min

    Afspelen
    In episode #877, we make our marketing predictions for 2019. Tune in to hear what’s to come!
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Our Marketing Predictions for 2019     Lees meer

    [00:45] Everything is moving to live video.
    [01:00] If you create YouTube or Facebook videos, you will get more social engagement.
    [01:36] Really sophisticated AI is a long way off, but it’s getting better each year.
    [02:20] Machine learning and AI will one day make SEO a lot easier.
    [02:55] SEO will evolve in 2019.
    [03:15] Repurpose old content in an attempt to remain omnipresent.
    [04:30] Marketing is becoming a lot more expensive.
    [04:45] Free products and services are going to be big this coming year.
    [05:33] Google Profitwell’s Product Led Growth study.
    [05:55] That’s all for today!
    [05:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

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  13. How to Craft an Irresistible Headline | Ep. #876

    24 december 2018 · 8 min

    Afspelen
    In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Craft an Irresistible Headline     Lees meer

    [01:05] 8 out of 10 people will read your headline, 2 out of 10 will read the rest of the copy.
    [01:40] Don’t bait people, instead survey people using Survey Monkey.
    [02:25] David Ogilvy, the father of advertising, said 80 cents of the dollar is spent on the headline.
    [03:00] Have a hook.
    [03:12] Swiped has some of the best copywriters in the world, so draw inspiration from them.
    [04:18] Run an A/B Split Test using variations of the title.
    [05:22] Keep your hook the same, but change a small element of it to target different people.
    [05:28] That’s it for today!
    [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

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    See omnystudio.com/listener for privacy information.

  14. 7 Landing Page Hacks to Test in 2019 | Ep. #875

    23 december 2018 · 8 min

    Afspelen
    In episode #875, we discuss 7 landing page hacks. Tune in to see which ones you should test in 2019.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Landing Page Hacks to Test in 2019     Lees meer

    [00:35] 1: Using a tool like Landbot to make a conversational landing page.
    [00:51] If you want an example of this, go to the Marketing School site.
    [01:15] 2: Have them schedule a call right after you collect the lead (using Schedule Once).
    [01:40] 3: Write concise copy.
    [01:54] Swiped has good examples of this.
    [02:10] 4: Do the opposite of what everyone else is doing.
    [02:30] Right now, people are using Google Sign-in. Try doing something else that helps assuage people’s privacy concerns.
    [03:21] 5: Post a video on your landing page.
    [03:44] 6: Create a longer landing page.
    [04:15] 7: Incentivize people.
    [04:52] That’s it for today!
    [05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

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    See omnystudio.com/listener for privacy information.

  15. Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink | Ep. #874

    22 december 2018 · 9 min

    Afspelen
    In episode #874, we discuss key marketing lessons we learned from the Red Bull vs. Monster Energy beverage war. Tune in to hear what lessons can be derived from this story.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink     Lees meer

    [00:55] Red Bull isn’t just a drink, but a brand.
    [01:03] A few years ago, they had a man ride a balloon near the Earth’s atmosphere and jump.
    [01:26] Red Bull got $100 Million in earned media from this stunt and their stock price jumped 7%.
    [01:40] Red Bull focuses on a simple product and extreme marketing.
    [02:00] Red Bull is all about building a community.
    [02:45] They love putting their logo on cars, teams, etc.
    [03:15] Monster is smaller. They came from Hanson Juices.
    [03:45] They rebranded from Hanson Energy to Monster Energy.
    [04:05] Red Bull owns 43% of the market share, while Monster owns 39%.
    [04:15] What works for one, may not work for another.
    [04:30] Consider that what works for your competitors may not work for you.
    [04:35] Use last-mover’s advantage: find the gaps in the market and fill them in.
    [05:20] 5 Hour Energy Drink looked at the market and filled in the gaps.
    [05:40] 5 Hour Energy is marketed towards 9-5er’s.
    [06:00] That’s it for today!
    [06:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  16. A Simple Little Hack to Generate More Visitors (Without Spending on Ads) | Ep. #873

    21 december 2018 · 8 min

    Afspelen
    In episode #873, we discuss a simple hack to generate more visitors. Tune in to hear how you can increase your traffic and social media presence without spending money.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: A Simple Little Hack to Generate More Visitors (Without Spending on Ads)     Lees meer

    [00:40] Get your employees and team members to promote your products and content on social media.
    [02:04] You are earning views without having to pay for them.
    [02:25] Trade social media favors.
    [03:12] Eric’s team upvoted or liked his LinkedIn content and it helped promote his post.
    [04:30] This tactic has helped put people on the map.
    [05:01] That’s all for today!
    [05:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  17. Our Master Marketing Plan for the New Year (Part 2) | Ep. #872

    20 december 2018 · 7 min

    Afspelen
    In episode #872, we discuss Eric’s marketing plan for the new year. Tune in to hear Eric’s tactics for success in 2019.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Our Master Marketing Plan for the New Year (Part 2)     Lees meer

    [01:01] Eric’s traffic is currently around 200,000/month.
    [01:05] Just a couple of years ago, they were only at 4000/month.
    [01:25] What has been working is constantly upgrading and repurposing content.
    [01:45] It’s important to be omnipresent, so his team will be doing live videos soon.
    [02:08] They’re going to test sponsoring live events, as well.
    [02:25] Eric is sponsoring the Growth Marketing Conference.
    [03:00] Eric will not be giving software away. He’s targeting mid-market to enterprise businesses.
    [03:30] Eric’s team doesn’t make YouTube videos yet, but they plan to do that moving forward.
    [03:50] Ask yourself “What can I start doing?” and “What can I stop doing?”
    [03:55] Asking yourself these questions will help you succeed in the new year.
    [04:00] That’s it for today!
    [04:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  18. Our Master Marketing Plan for the New Year (Part 1) | Ep. #871

    19 december 2018 · 6 min

    Afspelen
    In episode #871, we discuss Neil’s master marketing plan for the new year. Tune in to hear what Neil plans to do in 2019.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Our Master Marketing Plan for the New Year (Part 1)     Lees meer

    [00:35] On this episode, we’re going to discuss Neil’s master marketing plan.
    [01:01] Marketing is heavily saturated.
    [01:22] Neil intends to blog more, podcast, and make YouTube and live videos.
    [01:45] He intends to release more free software.
    [01:57] If he can gobble up market share, he can figure out how to monetize those users.
    [02:20] The main part of his plan is as follows: release SEMRush features, BuzzSumo features, and a Moz-like SEO Analyzer for free.
    [02:35] He predicts he will reach 3 Million visits per month if he does this.
    [02:55] Neil has already started to do some of this, so it’s already increased his traffic.
    [03:05] That’s it for today!
    [03:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  19. 7 Facebook Ads Tips For 2019 & Beyond | Ep. #870

    18 december 2018 · 9 min

    Afspelen
    In episode #870, we count out 7 Facebook Ad tips. Tune in to hear some lucrative Facebook tactics.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Facebook Ads Tips For 2019 & Beyond     Lees meer

    [00:38] 1: Eric’s team starting running Facebook and Instagram Story ads. Original cost per acquisitions was $8-9, but now it’s at $4-5.
    [01:00] You can make quick videos, because they don’t need to be well-produced.
    [01:30] 2: Make your own content, do not use a professional photographer.
    [02:11] Self-produced content converts better.
    [02:33] 3: Use Many Chat or any chat program.
    [02:55] Try to get people to converse on Facebook Messenger.
    [03:44] 4: When you collect a Facebook lead, send them to a Schedule Once page.
    [04:05] This is a great way to schedule calls with leads.
    [04:22] 5: Direct Heroes Instagram bots are great.
    [04:55] 6: Test out different ways to generate sales.
    [05:15] 7: Share and promote content.
    [06:10] That’s it for today!
    [06:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  20. How Books Can Make You More Money (Even if You Don't Read Them) | Ep. #869

    17 december 2018 · 8 min

    Afspelen
    In episode #869, we discuss how books can make you more money. Tune in to hear how a book can increase your sales numbers.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Books Can Make You More Money (Even if You Don't Read Them)     Lees meer

    [00:40] Frank Kern was able to make money from books by giving one away.
    [00:52] Book funnels work.
    [01:10] Even though the buyers only pay for shipping, your costs will still be low.
    [01:20] However, you won’t make much back.
    [01:34] You recoup costs by getting the buyers to buy from you again.
    [01:45] Keep upselling once you hook them.
    [02:00] Use the book to liquidate your advertising costs.
    [02:35] Russell Brunson has a great book funnel.
    [03:16] Test your back-end offers before offering a book funnel.
    [03:55] Scribe is a company that helps people create and publish books.
    [04:26] The book funnel works best when you’re running ads for it.
    [04:56] That’s it for today!
    [05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  21. The Best Marketers Do This | Ep. #868

    16 december 2018 · 9 min

    Afspelen
    In episode #868, we discuss a tactic that the best marketers use. Tune in to hear what you can do to up your game.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Best Marketers Do This     Lees meer

    [00:40] The best marketers document.
    [01:04] Whatever tactic you’re using, document it so that it’s repeatable for other people on your team.
    [01:35] You won’t know what is working unless you document it.
    [02:22] Eric documents anything he has done two or three times.
    [02:36] Tracking in Google Drive was difficult, so Eric’s team had to come up with alternative solutions.
    [03:00] Create an internal workplace Wiki to track everything.
    [03:45] Looop is a great training option, as is Trainual.
    [04:15] If you are going to document, get the whole company on board.
    [05:03] It’s a chore, but in the long run you will appreciate the work you put into documenting everything.
    [05:50] Make sure you have someone organizing the documentation process.
    [06:04] That’s it for today!
    [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  22. 7 Email Marketing Hacks That You Aren't Leveraging (But Should) | Ep. #867

    15 december 2018 · 9 min

    Afspelen
    In episode #867, we discuss 7 email marketing hacks that you probably aren’t leveraging. Tune in to hear what tactics you shouldn’t take for granted.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Email Marketing Hacks That You Aren't Leveraging (But Should)     Lees meer

    [00:45] 1: Have a super-signature at the bottom of your email.
    [01:12] 2: Clean your lists.
    [01:40] If you keep sending emails to people who don’t open them, Gmail will push them to spam.
    [02:41] 3: Use Sender Score to see if you are being blacklisted.
    [03:04] 4: Re-send your email to those that didn’t open it (with slight tweaks).
    [03:48] 5: Instead of putting a bunch of links in your email, keep it simple.
    [04:10] 6: Don’t send HTML based emails with templates.
    [05:06] 7: Write nine word emails.
    [05:15] When you do this, it should be right to the point.
    [05:33] It’s a great way to get a conversation started.
    [05:49] That’s it for today!
    [05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  23. The #1 Job Email Marketing Is Supposed To Do | Ep. #866

    14 december 2018 · 8 min

    Afspelen
    In episode #866, we discuss the #1 thing email marketing is supposed to do. Tune in to hear what you should be getting out of your email marketing campaign.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The #1 Job Email Marketing Is Supposed To Do     Lees meer

    [00:35] Email marketing is supposed to get your reader curious enough to continue opening emails.
    [01:15] Neil’s friend from HubSpot believes that once someone subscribes to your email list, they will typically buy right away or within the first 30 days.
    [01:45] Generally, you generate more revenue by getting people to open the first few emails and pitching right off the bat.
    [02:31] Neil likes to drive people to his webinar right from the email.
    [02:50] He feels this generates more immediate revenue.
    [03:35] Ben Settle has an email list called Email Players.
    [03:50] He popularized the idea of “Seinfeld Emails”.
    [04:15] Every Tuesday, Neil writes custom emails to promote his blog posts.
    [04:28] That’s it for today!
    [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  24. The One Thing You Have to Do Before You Start Doing SEO | Ep. #865

    13 december 2018 · 6 min

    Afspelen
    In episode #865, we discuss the one thing you have to do before you start doing SEO. Tune in to hear what your first step should be.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The One Thing You Have to Do Before You Start Doing SEO     Lees meer

    [00:36] Look up your competitors in Ahrefs or SEMRush.
    [00:44] These tools will show you their most popular pages, the terms for which those pages rank, their positions, and total traffic value.
    [01:02] This information will help you determine what you should target.
    [01:45] Once you find one competitor, you can find others using the above listed tools.
    [02:10] When you are looking at information on Ahrefs, you can see the content gap. The content gap is the content that your competitors are covering that you are not.
    [02:36] Use the Keyword Difficulty Tool to see how hard it would be to rank for a given topic.
    [02:50] BuzzSumo will give you an idea of competitors’ social shares.
    [03:10] That’s it for today!
    [03:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  25. 7 Quick Hacks to Boost Your Click-Through-Rate | Ep. #864

    12 december 2018 · 8 min

    Afspelen
    In episode #864, we discuss 7 hacks to boost your click-through rate. Tune in to hear these quick and easy hacks.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Quick Hacks to Boost Your Click-Through-Rate     Lees meer

    [00:32] 1: Write a better title.
    [00:55] Try to bring people to the point of sale.
    [01:05] 2: Leverage curiosity.
    [01:20] Try to have a juicy hook.
    [01:52] 3: Improve your meta description.
    [02:30] 4: Use adjectives.
    [02:40] Using words like “effortless” really draw people in. Using descriptors in your titles helps to get people interested in your article.
    [03:25] 5: Make sure you use a good thumbnail in YouTube.
    [04:00] Your thumbnail even matters on Facebook.
    [04:15] 6: Use rich snippets.
    [04:30] There is usually a plugin in Wordpress to help with something like this.
    [04:38] 7: Use a tool like Clickflow or Google Search Console to optimize your click-through rates.
    [05:15] That’s it for today!
    [05:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  26. How to Do Internal Linking The Right Way | Ep. #863

    11 december 2018 · 7 min

    Afspelen
    In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right way.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Do Internal Linking The Right Way     Lees meer

    [00:35] Neil has seen people overuse this technique: putting rich anchor text in the footer.
    [01:00] A lot of people put rich anchor text in the footer, but if you overdo that, you will get hit with a penalty.
    [01:25] Be more selective with this particular tactic.
    [01:45] Create content around long-tail phrases.
    [02:25] If you look at Zappos, they structure their site really well.
    [02:45] Each category page leads to further, more specific categories.
    [02:55] This is great, because it has a logical flow that makes it easy for Search Spider to crawl through.
    [03:25] Make sure your sitemap is logical.
    [03:50] Interlinking throughout your content is a successful tactic.
    [04:24] That’s it for today!
    [04:30] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  27. The 12 Days of Christmas (Marketing Edition) | Ep. #862

    10 december 2018 · 7 min

    Afspelen
    In episode #862, we discuss a great holiday marketing campaign idea. Tune in to hear how you can run a 12 Days of Christmas marketing campaign.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The 12 Days of Christmas (Marketing Edition)     Lees meer

    [01:10] When Eric was at Treehouse, they did a 12-day giveaway.
    [01:40] They even partnered with other companies to help sweeten the deals.
    [01:52] Use Viper or King Sumo Giveaways to run your giveaway campaign.
    [02:40] Most people use these campaigns to increase revenue, but others use it to gain loyal customers.
    [03:25] That’s it for today!
    [03:31] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  28. How to Get More Search Traffic in 30 Days (Without Paying for It) | Ep. #861

    9 december 2018 · 7 min

    Afspelen
    In episode #861, we discuss how you can get more search traffic in 30 days. Tune in to hear what you can do to bump up your traffic.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Get More Search Traffic in 30 Days (Without Paying for It)     Lees meer

    [00:35] Everyone has search traffic, but how do you get more really quickly?
    [01:02] Use Google Search Console and look at the pages that are getting the most traffic.
    [01:15] Try Keyword Tool or UberSuggest and type in the keywords that are driving people to your site.
    [01:25] Take the long-tail variations and include them in your copy.
    [02:03] Eric used this technique and has increased his traffic by 20% month over month.
    [02:41] Eric and his team took content that was out of date and updated it!
    [03:05] Use the content re-usage framework to help guide you through the process of updating content.
    [03:50] That’s it for today!
    [04:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  29. 7 Last Minute Holiday Marketing Ideas | Ep. #860

    8 december 2018 · 9 min

    Afspelen
    In episode #860, we discuss 7 last-minute holiday marketing ideas. Tune in to hear 7 great ways to promote your business this holiday season.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Last Minute Holiday Marketing Ideas     Lees meer

    [00:50] 1: Leverage the 12 days of Christmas.
    [01:02] Each day, you can have a special offer.
    [01:32] 2: Have a special, one day event.
    [02:20] 3: Discount your most popular or profitable items, so you can an influx of traffic and sales.
    [03:08] 4: Have a photo-sharing contest on social media.
    [03:26] Make sure the contest is product-centric and also offer your product as a prize.
    [03:48] 5: The spinning wheel (like Wheel of Fortune).
    [04:07] A prize wheel is a great way to attract people.
    [04:24] 6: Have a gift card bonus.
    [04:34] As an example, for every $100 in gift cards someone buys, offer an additional amount, like $25 for free.
    [05:07] 7: Cross-promote your products and services with another company.
    [05:24] That’s it for today!
    [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  30. How to Get Sales and Marketing to Work Together | Ep. #859

    7 december 2018 · 8 min

    Afspelen
    In episode #859, we discuss how to get Sales and Marketing departments to work together. Tune in to hear how to unify these separate teams.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Get Sales and Marketing to Work Together     Lees meer

    [00:38] You will often see the Marketing and Sales departments working against each other.
    [01:15] Figure out what would align both teams.
    [01:40] Neil has found that getting these two teams to work together is hard, unless you have a CRO.
    [02:30] Having a CRO is expensive, so if you can’t afford to hire one, having weekly meetings with both teams will be beneficial.
    [03:35] CRO’s are worth hundreds of thousands of dollars.
    [04:00] If you’re running a small business, you’re going to have to be the glue that keeps these teams working together.
    [04:20] Use the Traction framework.
    [04:27] That’s all for today!
    [04:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  31. Why Dwell Time Matters for SEO (and How to Increase It) | Ep. #858

    6 december 2018 · 7 min

    Afspelen
    In episode #858, we discuss why dwell time matters for SEO. Tune in to hear how you can increase your dwell time.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why Dwell Time Matters for SEO (and How to Increase It)     Lees meer

    [00:36] Dwell time is how long people spend on your page.
    [00:46] Google factors this in when ranking your site.
    [01:05] The longer a visitor stays on your site, the more engaged they are.
    [01:57] Look at your pages with the most search traffic and figure out the highest ranking keywords.
    [02:30] If you make sure that your webpage answers the questions people are searching for, it will increase your dwell time.
    [02:41] A friend of ours has an app called “YouTube Subscribe Bar”.
    [03:00] When you write a post, find a relevant video on YouTube, plug the embed code into the app, and it will not only embed the video, but allow you to post a link to subscribe to your channel instead of the video creator’s channel.
    [03:50] If you’re not sure what people want, make a survey asking them.
    [04:04] That’s it for today!
    [04:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  32. 7 Tools Will Help You Kick Butt in 2019 & Beyond | Ep. #857

    5 december 2018 · 10 min

    Afspelen
    In episode #857, we discuss tools that will help you kick butt next year. Tune in to hear which tools are going to help you succeed.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Tools Will Help You Kick Butt in 2019 & Beyond     Lees meer

    [00:45] Gong can be used for sales and to help coach your team.
    [02:00] Ahrefs Link Intersect lets you compare yourself to three of your competitors.
    [02:40] Loom lets you record your screen.
    [03:06] It will also let you draw on the screen and have a call to action at the end of your video.
    [03:33] EverWebinar will help you create great webinars.
    [04:15] Wirecast allows you to livestream and simulcast your events.
    [04:57] VidIQ is a great video tool that will help you get more views.
    [05:17] Zoom is a great conference call and webinar tool.
    [06:00] This tool is perfect for increasing engagement.
    [06:20] Neil prefers WebinarJam.
    [07:00] That’s it for today!
    [07:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  33. How to Create a Marketing Plan for 2019 | Ep. #856

    4 december 2018 · 9 min

    Afspelen
    In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Create a Marketing Plan for 2019     Lees meer

    [00:48] Traction is a great resource to use and live by.
    [01;05] Use each quarter to plan for the next one.
    [01:55] Use Zoom to meet with your remote team.
    [02:10] Scale up everything that worked.
    [02:35] Think about how to increase lifetime value of customers.
    [03:45] Think about something extreme you can do.
    [03:53] Take something that is working and double down on it.
    [04:07] Think about what to eliminate.
    [04:31] What ideas can you use from other industries and apply it to your business?
    [04:56] What can you steal from competitors?
    [05:12] That’s it for today!
    [05:49] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  34. How Often Should You Re-Write Your Content? | Ep. #855

    3 december 2018 · 6 min

    Afspelen
    In episode #855, we discuss how often you should update your content. Tune in to hear how often you should be doing this.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Often Should You Re-Write Your Content?     Lees meer

    [00:40] Neil goes through his content once per year.
    [01:20] Hubspot has employees specifically for content repurposing.
    [01:45] Problogger is a great place to find some of the best writers to help repurpose your content.
    [02:40] If your traffic dips, you’ll find that if you stay on top of updating your content, you will have fewer dips.
    [03:09] That’s it for today!
    [03:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  35. The One SEO Tactic We Use That You Don't | Ep. #854

    2 december 2018 · 8 min

    Afspelen
    In episode #854, we discuss the one SEO tactic we use, but you probably aren’t. Tune in to hear what you should be doing to increase your traffic.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The One SEO Tactic We Use That You Don't     Lees meer

    [00:45] The one tactic you’re neglecting is upgrading your content.
    [01:15] Take the pages that are getting you the most search traffic and improve the content. This will get you even more traffic.
    [02:05] After Eric upgraded some of his content, it increased his number of visitors by 4x.
    [02:45] People like to link to top ranking pages.
    [03:22] See which of the top keywords you already have and add more of the top-ranking keywords and paragraphs of text that relate to said keywords.
    [04:45] Use Ahrefs to check your keyword rankings.
    [05:17] That’s it for today!
    [05:26] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.
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  36. The One Twitter Tool You Have to Use But Aren't | Ep. #853

    1 december 2018 · 6 min

    Afspelen
    In episode #853, we discuss the one Twitter tool you have to use. Tune in to hear what vital tool you need to start using.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The One Twitter Tool You Have to Use But Aren't     Lees meer

    [00:36] The tool you should be using is SparkToro.
    [00:44] It will tell you how many of your followers are bots, among other things.
    [01:14] SparkToro checked Trump’s account and found that 61% of his followers are bots.
    [01:22] The tool also gives you a klout score.
    [01:50] We both use Twitter as an immediate news source.
    [02:10] SparkToro also gives you the latest marketing news, as well.
    [02:40] This tool will help you identify your real followers, which is key towards increasing engagement and conversions.
    [03:10] That’s it for today!
    [03:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  37. How Long Does It Really Take For Marketing to Kick In? | Ep. #852

    30 november 2018 · 8 min

    Afspelen
    In episode #852, we discuss how long it takes for marketing to start working. Tune in to hear when you should expect to see results.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Long Does It Really Take For Marketing to Kick In?     Lees meer

    [00:40] In general, no matter what type of marketing channel you’re using, it will take at least three months to a year to see results.
    [01:15] If you can break even in 90-120 days, you’re in good shape.
    [02:12] The thing that takes the longest is branding.
    [03:25] You want to see results months over months.
    [03:40] When testing, cut the things that are losing money and try something else.
    [04:08] The moment you stop optimizing, is when a competitor swoops in and takes your slice.
    [04:35] Have a sense of urgency, but be patient.
    [04:52] That’s it for today!
    [04:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  38. The Majority of Your Customers Won't Come From Marketing (It Will Come From This) | Ep. #851

    29 november 2018 · 8 min

    Afspelen
    In episode #851, we discuss why the majority of your customers won’t come from marketing. Tune in to hear where these customers are coming from.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Majority of Your Customers Won't Come From Marketing (It Will Come From This)     Lees meer

    [00:50] Create a good product or service and you will gain customers from word of mouth.
    [02:01] People talk about Tesla because it’s like driving a computer. It’s sleek, new, and exciting. This gives them great word of mouth advertising.
    [03:10] They recently announced a new product.
    [03:22] That was enough marketing for them. The buzz has already begun.
    [03:40] Surface advertises a ton, but They don't have to spend as much on marketing because people like them.
    [04:45] They love to use celebrity marketing to do the talking for them.
    [05:05] Be remarkable and people will talk about you.
    [05:20] That’s it for today!
    [05:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  39. Should You Focus on Link Building in 2019? | Ep. #850

    28 november 2018 · 9 min

    Afspelen
    In episode #850, we discuss whether link building is still relevant. Tune in to hear what you should focus on in 2019.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Should You Focus on Link Building in 2019?     Lees meer

    [00:40] Spend time on it, but don’t let it be your primary focus.
    [01:15] Take an omni-channel approach to marketing.
    [01:35] Moz and Search Engine Land take up most of the listings. Bigger brands take up more space.
    [01:51] Focus on building your brand; the omni-channel approach is key to this.
    [02:45] You won’t succeed immediately.
    [02:55] Creating content and building a funnel will help you gain momentum.
    [03:15] It’s not a numbers game, it’s about quality.
    [04:00] Google doesn’t want to penalize everyone, they want to show the most relevant sites.
    [04:25] Try to do it right and use useful and relevant information.
    [04:45] Some of our podcast information is contradictory, because things have changed over the past year.
    [05:30] Once you have momentum, the site will continue to grow.
    [06:02] That’s it for today!
    [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  40. How to Keep Your Team Up to Date With Marketing | Ep. #849

    27 november 2018 · 9 min

    Afspelen
    In episode #849, we discuss how you can keep your team up to date with marketing. Tune in to hear how you can stay on top of marketing trends.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Keep Your Team Up to Date With Marketing     Lees meer

    [00:45] Eric went to a conference where he listened to how one company tracks employee progress.
    [01:38] Tweet at Eric if you would want to hear more about tracking employee progress.
    [02:05] Once a source stops broadcasting, they are no longer a reliable source,
    [02:22] Neil’s company does a Lunch and Learn once per week: free food and a seminar.
    [02:45] Create Skype or Slack groups for FYI’s.
    [03:15] The key is just to encourage constant learning.
    [03:45] Eric’s team has a show and tell. Everyone gets 5 or 10 minutes and people vote on who is offering the best information.
    [05:30] Consider lunch and learn events, conferences, and other in-person events.
    [06:00] Figure out what jives with your team members and adapt the learning methods to them.
    [06:11] That’s it for today!
    [06:29] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  41. How to Put On A Simple Brand Building Event | Ep. #848

    26 november 2018 · 9 min

    Afspelen
    In episode #848, we discuss how to put on a simple brand building event. Tune in to hear what you can do to help build your brand with a live event.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Put On A Simple Brand Building Event     Lees meer

    [00:35] Last year, we had a Q&A event in LA.
    [01:15] We spent $3000 and made $2500, so we only lost $500.
    [01:30] Start small and be ok with losing money.
    [01:40] It’s important to have the right audience in attendance,
    [02:25] Having the right people will give you a greater ROI.
    [03:26] If you want to speak to the people you want to reach, think about what they would pay, what they would want out of the event, etc.
    [03:50] Most companies generate some amount of business from networking.
    [04:30] If it’s not high-ticket, you will lose money.
    [05:12] If you are small, start small and have just one audience draw speaking at your event.
    [05:53] That’s it for today!
    [05:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  42. How Eric Got His Podcast Banned | Ep. #847

    25 november 2018 · 6 min

    Afspelen
    In episode #847, we discuss how Eric got his podcast banned. Tune in to hear what Eric did and how he fixed the situation.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES
    [00:27] Today’s Topic: How Eric Got His Podcast Banned     Lees meer

    [00:40] Initially, when making Growth Everywhere, there were only a few ways to promote a podcast.
    [01:14] You would see which podcasts your desired audience was listening to and then use the same keywords from those podcasts.
    [01:50] They started cracking down on “keyword stuffing”.
    [02:15] His team realized that they weren’t discoverable to new listeners, so they had to change their keywords.
    [02:36] They also had to reach out to the support.
    [03:08] If you add keywords in the description, but not the title, you will be fine.
    [03:18] That’s it for today!
    [03:21] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  43. The Best SEO Tool That You Haven't Tried | Ep. #846

    24 november 2018 · 9 min

    Afspelen
    In episode #846, we discuss the best SEO tool you haven’t tried. Tune in to hear what tool you need to use every day!
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Best SEO Tool That You Haven't Tried     Lees meer

    [00:34] Ahrefs is the best tool!
    [00:47] There are features you probably aren’t using.
    [00:54] The Link Intersect lets you compare three competitors’ domains to your own.
    [01:30] When someone links to multiple sites in the same industry, they are likely to link to your site in that same industry.
    [02:50] Eric and Neil are probably only using a few features themselves, but they try to make the most of Ahrefs.
    [03:25] Spend time using the Link Intersect and use the data you gain from that.
    [04:31] That’s all for today!
    [04:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  44. What Should You Do When Marketing is too Expensive? | Ep. #845

    23 november 2018 · 8 min

    Afspelen
    In episode #845, we discuss what to do when marketing becomes too expensive. Tune in to hear what your best bets are.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: What Should You Do When Marketing is too Expensive?     Lees meer

    [00:36] Each year, the costs go up.
    [00:45] The majority of companies spend the most on Google Adwords and then Facebook ads.
    [01:05] Those channels produce good ROI.
    [01:19] However, the best ROI comes from conversion optimization.
    [01:46] Profitwell is a pricing services company.
    [02:14] Profitwell has discussed how the cost of acquiring customers continues to rise.
    [02:36] They have found that content marketing remains effective.
    [03:25] When leveraging CRO, it’s about improving the lifetime value of each customer.
    [03:47] Clickfunnels will help you maximize your funnel.
    [04:40] It’s rare that people focus on the lifetime value of their customers.
    [04:47] That’s it for today!
    [04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  45. How to Know Every Company That Visits Your Site | Ep. #844

    22 november 2018 · 8 min

    Afspelen
    In episode #844, we discuss how you can figure out who is visiting your site. Tune in to hear which tools can help you figure this out and what to do with the information.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Know Every Company That Visits Your Site     Lees meer

    [00:35] Lead Feeder looks at the IP addresses of those visiting your site, which pages they visited, and how long they stayed.
    [00:56] They will often provide a dashboard that shows the contacts and LinkedIn profiles of visitors to your site.
    [01:32] Making sure you are GDPR compliant is important, so talk to a lawyer.
    [01:50] If your goal is to go after the Microsoft’s of the world, reaching out to top execs is extremely difficult.
    [02:10] It’s much easier to approach top level execs at mid-sized companies.
    [03:05] Response rates are much higher at smaller companies.
    [03:15] Make sure you include the use of chat tools like Drift or Intercom.
    [03:30] Clearbit is also a great email tool.
    [03:58] Listen to the Growth Everywhere Drift episode with the VP of Marketing.
    [04:38] That’s it for today!
    [04:41] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  46. How Content Marketing Will Change in 2019 | Ep. #843

    21 november 2018 · 7 min

    Afspelen
    In episode #843, we discuss how content marketing will change in the coming year. Tune in to hear how you can get ahead of the trends.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Content Marketing Will Change in 2019     Lees meer

    [00:50] We are more conscious of doing omni-channel marketing.
    [01:40] Content is most likely old and regurgitated, which affects rankings.
    [02:23] Content marketing is played out.
    [02:45] You have to produce new, cutting edge content or it won’t rank well.
    [03:44] Build good will with live events.
    [04:01] It is so important to build actual relationships with people in order to succeed.
    [04:10] That’s it for today!
    [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  47. 7 Growth Hacks That Will Help You Drive More Sales | Ep. #842

    20 november 2018 · 9 min

    Afspelen
    In episode #842, we discuss 7 growth hacks that will help you to drive more sales. Tune in to hear how you can increase your sales rates.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Growth Hacks That Will Help You Drive More Sales     Lees meer

    [00:33] 1: Full Contact.
    [00:45] At networking events, people still trade business cards. Full Contact takes the information off scanned business cards and helps you organize it.
    [00:58] It works in conjunction with Zapier.

    [01:22] It reduces time spent on data entry.
    [01:28] 2: Gong.
    [01:44] Gong will help you determine how a pitch went.
    [02:05] You can use the data to help optimize conversion rates.
    [02:54] 4: Schedule Once.
    [03:10] This will help you schedule Sales Rep calls and target the correct leads.
    [03:41] 5: Reducing Friction.
    [04:05] The cost per acquisition for a webinar lead was around $12, which is pretty high. It recently dropped to $4.
    [04:20] 6: Integrate with Twilio.
    [04:40] You can send text reminders for scheduled sales calls.
    [05:05] 7: Front.
    [05:15] Once you have people opt in to emails or messages, you integrate Front with Twilio and send text messages and share those conversations with others on your team.
    [06:02] That’s it for today!
    [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  48. How SEO Will Change in 2019 | Ep. #841

    19 november 2018 · 8 min

    Afspelen
    In episode #841, we discuss how SEO is going to change in 2019. Tune in to hear what is on the horizon for Internet marketing.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How SEO Will Change in 2019     Lees meer

    [00:44] The change is going to regard branding.
    [01:05] Over the last few years, the more links you build, the higher your rankings.
    [01:25] Links are still powerful, but brands rank and retain their rank long term.
    [02:22] If you build a brand, you are virtually indestructible.
    [03:05] To build a brand, you need to engage in many different marketing aspects: SEO, social, content marketing, etc.
    [03:25] You used to be able to build a brand through a single channel, but now you need to leverage every channel you can.
    [03:45] SEO alone doesn’t work as well as it used to.
    [04:15] Eric got a lead that came in through a YouTube video posted on Facebook.
    [04:45] Be patient: you won’t see much action in the first 3-6 months of building your brand.
    [05:08] That’s it for today!
    [05:22] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
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  49. Have No Audience? Do This | Ep. #840

    18 november 2018 · 11 min

    Afspelen
    In episode #840, we discuss what you should do to build an audience. Tune in to hear how you can build a following.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Have No Audience? Do This     Lees meer

    [00:45] Try going live.
    [01:21] Drive traffic to a live video and try to build good will.
    [01:45] You can promote a live stream to your email lists or other social lists.
    [02:01] Social networks push live content.
    [02:20] If you’re going to do live content, use YouTube, Facebook, Instagram, and Periscope.
    [02:52] Live content boosts your engagement numbers.
    [03:45] Retarget the top 5-10% of people that watch your live video.
    [04:50] Brendon Burchard recorded a livestream of an online course.
    [05:15] Afterwards, that video can become a reusable asset.
    [05:30] You can talk about other people’s products and services if it will benefit your audience and help you build your number of followers.
    [06:05] A lot of money doesn’t need to be spent creating live streams.
    [06:27] Wirecast allows you to simulcast live streams.
    [06:55] Neil is going to stop speaking at conferences and only do live streams.
    [07:25] That’s it for today!
    [07:40] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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  50. Here's The Secret Instagram Weapon No One Is Talking About | Ep. #839

    17 november 2018 · 10 min

    Afspelen
    In episode #839, we discuss the secret Instagram weapon no one is talking about. Tune in to hear about this new method of Instagram marketing you need to implement.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Here's The Secret Instagram Weapon No One Is Talking About     Lees meer

    [00:48] Direct Heroes is a chatbot for Instagram.
    [01:00] It works through DM’s.
    [01:25] If you are a brand, you can ask people to DM you and from there, you can set up automatic responses.
    [02:08] On social platforms, the best way to drive conversions is to engage your followers.
    [03:05] Drift has written great content on conversational marketing.
    [03:25] 2% of Eric’s leads are from conversational marketing.
    [04:22] It’s important to use the chatbots to drive people to other content, an email list, or some other aspect of your marketing funnel.
    [05:25] Our tickets are too expensive, so manning chats wasn’t worth our time.
    [06:08] One of Eric’s friend runs a company called LTV Plus. They are chat agents that man your bots.
    [06:46] That’s it for today!
    [06:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
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