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Is it Worth it to Start a Digital Agency? | Ep. #938
24 februari 2019 · 10 min
In episode #938, we discuss whether it’s worth it to start a digital agency. Tune in to hear if an agency could help your cash flow.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Is it Worth it to Start a Digital Agency?
[00:38] Neil started out with Advantage Consulting Services.
[00:53] A lot of people start agencies and then parlay it into a software company.
[01:15] It’s a good way to get cash flow for other projects.
[01:54] Eric feels with every new client you ad, the service gets worse.
[02:25] Neil started an agency because he gets so many leads, that he had no choice.
[03:00] However, an agency doesn’t scale that well.
[03:25] Consider keeping your agency lean to insure your cash flow.
[04:40] Expansion is hurting Neil’s profits, but it’s still working for him.
[05:00] It’s hard to scale an agency past $5 Million.
[05:35] It’s not easy to grow an agency in the first place.
[05:47] They don’t generate revenue the same way.
[06:12] Go to this Single Grain page to watch a video about growing an agency.
[06:54] That’s it for today!
[06:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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How to Effectively Collect More Emails In 2019 | Ep. #937
23 februari 2019 · 8 min
In episode #937, we discuss how to effectively collect more emails in 2019. Tune in to hear our tips and tricks.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Effectively Collect More Emails In 2019 Lees meer[00:38] There’s a ton of pop-up email software out there.
[01:05] The benefit is that they optimize and convert for you.
[01:26] Exit Intelligence will design your pop-ups, manage your account, and make sure you hit your desired conversion rate.
[01:35] It costs about $3000 for the service.
[02:10] Pop-ups don’t work as well as they used to.
[02:25] Quizzes are a great device to get more emails.
[02:40] Eric and Neil aren’t sure what the best method is anymore.
[03:00] Eric is going to stick to creating free tools.
[03:15] You don’t have to build a tool, just find what works for you.
[03:28] You can buy tools or scripts instead of making them.
[04:15] Live events/streams are a great gimmick for getting more email addresses..
[04:45] 1K Projects is a great resource.
[04:50] That’s it for today!
[05:00] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Don’t forget to continue listening to our podcast for further details.
Leave some feedback:
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How Embedding YouTube Videos Can Hurt Your Traffic | Ep. #936
22 februari 2019 · 7 min
In episode #936, we discuss how embedding YouTube videos hurts your traffic. Tune in to hear how you can avoid this mistake.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How Embedding YouTube Videos Can Hurt Your Traffic Lees meer[00:38] There used to be a way to turn of the feature where YouTube would suggest or autoplay related videos.
[00:50] Now, you can’t turn it off, so you end up driving traffic to someone else’s channel.
[01:10] If you add “rel=0” to the code, it will include videos from your channel instead of random ones.
[01:33] YouTube tries to incentivize people to stay on their site.
[02:15] Neil would attempt to keep people on his site instead of watching more videos.
[02:32] It is getting harder and harder for him to do that when going up against YouTube.
[03:05] To jack up his view count, Neil likes to send push notifications when he releases a new video.
[03:15] When he drives people to his site, he gets a higher view count.
[03:46] That’s it for today!
[03:50] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.
Leave some feedback:
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Does Influencer Marketing Really Work? | Ep. #935
21 februari 2019 · 9 min
In episode #935, we discuss how influencer marketing really works. Tune in to hear how you can make influencer marketing work for you.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Does Influencer Marketing Really Work? Lees meer[00:35] Neil has used tons of influencer marketing.
[01:02] Chinese influencers are killing the game and making a lot of money.
[01:20] There isn’t a lot of good monetization through Instagram.
[01:33] The US is behind China in influencer marketing.
[01:52] It worked well at first, but now more people are doing and are charging a lot more.
[02:40] The amount being spent on campaigns ends up being less than you spend, which is not a good use of marketing funds.
[03:06] Try to find micro-influencers to get a better ROI.
[04:10] Eric reads an article about the Chinese influencer market.
[05:22] The US is better at B2B marketing.
[05:45] Go to Influence.co to find niche influencers.
[05:53] That’s it for today!
[05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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How to Create The Perfect Instagram Video Ad | Ep. #934
20 februari 2019 · 8 min
In episode #934, we discuss how to created the perfect Instagram ad. Tune in to hear what you have to do to make a splash.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Create The Perfect Instagram Video Ad Lees meer[00:35] Neil doesn’t do too much with Instagram ads. He prefers the ROI of Facebook and YouTube.
[01:09] Instagram isn’t the place to reach large B2B companies.
[01:22] The Insta audience skews younger.
[02:10] On Instagram, you have to hook people within the first ten seconds.
[02:34] Eric’s friend used to have a YouTube page that had a bunch of viral posts.
[02:51] Ultimately, he wanted to help other people create viral videos.
[03:30] Search Growth Everywhere+Kong and you will find more information on his friend.
[03:40] Always have a hook.
[03:48] Talk about the problem, the available solutions, and your solution. Then offer a deal for your product or service.
[04:30] Ideally, you are offering the best solution.
[04:58] That’s it for today!
[05:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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Should You Coin Your Own Terms For Marketing? | Ep. #933
19 februari 2019 · 8 min
In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing? Lees meer[00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique.
[01:12] Most people are coining hundreds of terms, but only a handful are taking off.
[01:35] Neil would rather ride the coattails of a term, rather than inventing one.
[02:04] Let someone else build the demand, while you go in and fill it.
[03:11] It’s ok not to be the first-mover.
[03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”.
[04:12] Eric prefers Neil’s method to inventing his own terms.
[04:21] That’s it for today!
[04:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.
Leave some feedback:
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Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
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Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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What You Ought to Do With Your Old Content That Gets No Traffic | Ep. #932
18 februari 2019 · 9 min
In episode #932, we discuss what you ought to do with your old content that doesn’t get traffic. Tune in to hear our strategies for improving lackluster content.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What You Ought to Do With Your Old Content That Gets No Traffic
[00:36] Everyone uses the “prune and crop” strategy, but most people use it incorrectly.
[01:05] Using this, there is a good chance you could decrease your traffic.
[02:20] HubSpot hires people to maintain and upgrade their content.
[02:40] At Single Grain, we take the top 25 pieces and see if anything new is on the list. If the new content ranks, we check how many keywords for which it ranks.
[02:57] If it ranks for hundreds of keywords, you are in good shape.
[03:20] Neil has employees that are hired specifically to upgrade content.
[03:46] They are tasked with upgrading the higher-ranked content.
[03:53] Use Clickflow to A/B test your title tags.
[04:30] See if you have internal links to your posts, if you don’t: add them.
[04:53] Don’t forget to check comments to see where you need to improve.
[05:24] BuzzSumo added the “evergreen score” and this helps you compare yourself to competitors.
[05:58] An evergreen score is calculated by looking at the number of links going to a given page, number of social engagements, and how long the post has been live.
[06:19] That’s it for today!
[06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
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7 Simple Ways to Promote Your Podcast | Ep. #931
17 februari 2019 · 8 min
In episode #931, we discuss 7 ways to promote your podcast. Tune in to hear how you can gain listeners.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Simple Ways to Promote Your Podcast Lees meer[00:33] 1: Use Libsyn: it allows you to publish to multiple platforms at one time.
[01:02] 2: Have an exit pop-up on your website for mobile visitors.
[01:30] Anyone who visited Neilpatel.com on their phone got a pop-up before leaving the site.
[02:15] 3: Promote your podcast in your email signature.
[02:28] 4: Promote your podcast across multiple platforms.
[02:48] 5: Use email marketing; it works!
[03:20] 6: Advertise on other podcasts.
[03:35] We advertised on Overcast and it proved helpful.
[04:00] 7: Cross promote with other businesses in your sphere.
[04:31] That’s all for today!
[04:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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How to Use Amazon for Content and Product Development | Ep. #930
16 februari 2019 · 8 min
In episode #930, we discuss how to use Amazon for content and product development. Tune in to hear how you can use reviews to your advantage.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Use Amazon for Content and Product Development Lees meer[00:38] People feel compelled to write all kinds of reviews on Amazon, which gives you valuable insight.
[01:06] Squatty Potty is a bathroom tool. If you wanted to make a product that competed, you would find out what the shortcomings are and make a superior product.
[02:00] Neil loves the 1-3 star reviews, because it gives him good product development and content marketing ideas.
[02:45] Look at marketing as finding problems and coming up with solutions.
[03:22] The 4 and 5 star reviews don’t tell you as much as the other reviews.
[03:42] 1 star reviews are usually just pissed out customers, so 2-3 star reviews will be the most helpful.
[04:20] Look for feedback on ways to improve your competing product.
[04:24] That’s it for today!
[04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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Should You Rebrand Your Logo? | Ep. #929
15 februari 2019 · 8 min
In episode #929, we discuss whether you should rebrand your logo. Tune in to hear if a rebranding is worth the trouble.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Should You Rebrand Your Logo? Lees meer[00:36] Slack recently rebranded their logo.
[00:52] We are either neutral or against it.
[01:17] People think the new logo looks like a swastika.
[01:42] In general, think about how rebrands have gone historically.
[02:00] Single Grain recently rebranded.
[02:10] They created a story around the new logo and it fits their image more than the other one.
[02:40] Eric and his team wanted to rebrand.
[02:52] They wanted their logo to look more like a grain.
[03:10] People really liked their rebrand.
[03:22] Instagram rebranded.
[03:33] People don’t like change and Eric didn’t like it himself.
[04:00] If you think the rebrand is going to help your business, it probably won’t.
[04:43] That’s it for today!
[04:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
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Quick Sprout
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Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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What You Should Do in a PR Crisis | Ep. #928
14 februari 2019 · 9 min
In episode #928, we discuss how you should respond to a PR crisis. Tune in to hear how you can salvage your company’s reputation.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What You Should Do in a PR Crisis Lees meer[00:38] The Fyre Festival debacle is a great example of a PR crisis for a lot of the people involved.
[01:10] Celebrities were paid to promote this event and the event basically didn’t exist.
[01:26] There are two documentaries about it on Netflix and Hulu.
[01:40] In the weeks leading up to the Fyre Festival, they realized they weren’t ready to throw the event.
[02:15] The result was an insane situation.
[02:38] Typically, it’s good to admit when you’re wrong, instead of doubling down like the Fyre Festival organizers.
[03:00] Deal with a crisis by being transparent.
[03:11] Be willing to take advice about what to do to remedy the problem.
[03:35] Treehouse allowed some people to buy the service at a lower cost and pissed off the people who paid more.
[04:07] Eric made a point to apologize to the CTO and investors. Admitting his mistake was helpful.
[05:05] Also, Treehouse was called out for divulging sensitive information about their users, when they were not. They had to do a lot of damage control.
[05:48] That’s all for today!
[05:56] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See … -
The Secret to Winning With Social Media | Ep. #927
13 februari 2019 · 10 min
In episode #927, we discuss the secret to winning with social media. Tune in to hear how you can crush the social media game.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Secret to Winning With Social Media Lees meer[00:40] Slowly, we’re starting to do more and more social media posts.
[01:10] Social platforms want people to be on their platform for long periods of time, so they see more ads.
[01:20] If you post on social media, you get rewarded for popular content.
[01:40] Whatever resonates with people will get circulated more by the site.
[01:50] Engagement is the secret to winning.
[02:08] We haven’t done that well on Instagram, because we are not optimized for Instagram.
[02:35] Some people think longer content is better, but that isn’t accurate.
[02:53] If you create long-form content, it doesn’t guarantee that you will get the full engagement out of that.
[03:01] Check out “The Winning Formula For a Hot Script” by Sunny Lenarduzzi. She has a formula to keeping people engaged.
[03:30] You will find that people will stay on your videos longer if you follow her format.
[03:55] The formula applies to different forms of social media.
[04:10] Ask for comments, as they have more value than likes.
[05:44] That’s all for today!
[05:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
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Quick Sprout
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Single Grain
Twitter @neilpatel
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7 Simple Ways to Promote Your Blog | Ep. #926
12 februari 2019 · 7 min
In episode #926, we discuss 7 simple ways to promote your blog. Tune in to hear the easiest steps you can take to promote yourself.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Simple Ways to Promote Your Blog Lees meer[00:33] 1: Use advertising!
[00:41] You have many options and it’s the most viable way to promote.
[00:52] 2: Comment on other blogs in your field.
[01:07] Leave thoughtful comments on related blogs and make sure you leave your name and web address.
[01:30] 3: Guest posts and collabs.
[01:40] No matter which format you use, this will help get your name out there.
[01:56] 4: Repurpose your content on Quora.
[02:07] You can get thousands of views per month.
[02:38] 5: Email marketing.
[02:48] Email lists are great ways to promote your business.
[03:07] You can also buy email drops from other lists.
[03:16] 6: Push notifications.
[03:25] This is a good way to bump up the number of visitors to your site,
[03:36] 7: Use different social tools.
[03:50] Scheduling posts is key. The more you can automate the better.
[04:02] That’s all for today!
[04:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Is It Worth Writing a Book? | Ep. #925
11 februari 2019 · 9 min
In episode #925, we discuss whether publishing is worth the hassle. Tune in to hear if publishing has helped our careers.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Is It Worth Writing a Book? Lees meer[00:40] Eric is writing a book called, Levelling Up.
[00:47] It’s about entrepreneurship.
[01:15] There are many steps to publishing, the first of which is writing a proposal and pitching your book.
[01:49] Neil has a New York Times bestseller on the market.
[02:05] He feels it didn’t help increase his speaking fees or business. He would not publish again.
[02:50] His book was unrelated, so he feels it would have helped to write a book that was more relevant to his business.
[03:22] Selling books isn’t as effective as getting new visitors to your website.
[03:43] Eric thinks Neil will come around to publishing.
[04:50] That’s it for today!
[05:00] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Come Up With Unlimited Amount of Content Ideas | Ep. #924
10 februari 2019 · 8 min
In episode #924, we discuss how you can come up with unlimited content ideas. Tune in to hear how we do this every week.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Come Up With Unlimited Amount of Content Ideas Lees meer[00:58] The Single Grain team goes to “content church” where they get together and brainstorm different ideas.
[01:30] If you 25 new ideas from your team, one idea can be spun out into several kinds of content.
[02:04] Use UberSuggest to check out how keywords are trending and ranking.
[02:25] Every writer has their own ideas. If you give writers a topic, they won’t perform as well.
[02:45] Have your writers pitch ideas.
[04:25] If you have ideas for us, pitch us! We love hearing suggestions.
[04:56] That’s all for today!
[05:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
A Brilliant Example of Conference Marketing | Ep. #923
9 februari 2019 · 9 min
In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: A Brilliant Example of Conference Marketing Lees meer[00:35] Drift is a chatbot company.
[00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference.
[01:30] Check out what they are offering.
[02:50] Neil no longer uses Intercom, because it is too expensive.
[03:10] Meanwhile, Drift is being creative and trying something new.
[03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it.
[04:55] Burning money to be a leader is worth it if you’re a big company like Drift.
[05:22] “Conversational Marketing” is similar to inbound marketing. Drift coined this term in order to compete with Intercom and similar competitors.
[05:55] That’s all for today!
[06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.
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We're Throwing a Free Marketing Conference For You | Ep. #922
8 februari 2019 · 8 min
In episode #922, we discuss our free live event! Tune in to hear why and how this free conference in downtown LA came about.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: We're Throwing a Free Marketing Conference For You Lees meer[00:41] We promised we would throw a conference once we reached 1 Million downloads.
[01:01] We have now reached that mark and will be throwing the event in downtown L.A.
[01:20] We don’t have a venue yet.
[01:30] The event will be a whole day with food and guest speakers.
[01:45] We might even do a live Marketing School Q&A.
[02:15] We will put out the information on our Marketing School homepage.
[02:50] This could be a great networking opportunity.
[03:25] If this event goes well, we will probably put on more events in the future.
[04:45] Neither of us is going to plan the event, members of our team obviously will.
[05:17] That’s it for today!
[05:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.
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How to Produce 300 Blog Posts a Month | Ep. #921
7 februari 2019 · 9 min
In episode #921, we discuss how you can produce 300 blog posts a month. Tune in to hear how this feat is even possible.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Produce 300 Blog Posts a Month Lees meer[00:45] Eric and Neil have discussed created new, unique content.
[01:10] Now, they want to discuss quantity instead.
[01:26] You need a team to help you achieve 300 posts per month.
[01:55] It isn’t the rule of 7 anymore, it’s probably more like the rule of 15.
[02:20] You have to be omnipresent.
[02:45] There’s nothing wrong with covering the basics instead of coming up with the newest content.
[03:15] The omni-channel approach is the way to get yourself seen.
[03:35] American Journalists are struggling right now. Find the people looking for work so they can help you create quality content.
[05:25] Upwork is a great resource for talented writers.
[05:43] That’s it for today!
[05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.
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How Podcasts Can Make You More Money (Even If You Don't Listen to Them) | Ep. #920
6 februari 2019 · 9 min
In episode #920, we discuss how podcasts can make you more money. Tune in to hear how podcasts can be lucrative.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How Podcasts Can Make You More Money (Even If You Don't Listen to Them) Lees meer[00:40] Bundle podcasts and offer them as a deal, similar to a book funnel.
[00:57] Russell Brunson did this with his podcast and it worked.
[01:20] If you don’t have a podcast, contact podcast creators, license their podcast, and repurpose their episodes.
[01:55] Once someone buys from you, you can always re-pitch them.
[02:40] Think of starting a service that categorizes podcasts.
[03:00] Russell Brunson’s podcast scheme earned him thousands of dollars.
[03:40] When someone checks out, try to sell them more stuff using a service like ClickFunnel.
[04:14] Book funnels work really well, but we haven’t had the time to do it.
[04:35] We will accept offers to help us write a book or monetize our podcast.
[04:43] Check out Frank Kern to see how he did his funnel.
[04:57] That’s it for today!
[05:01] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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7 Traits That Make Amazing Content Marketers | Ep. #919
5 februari 2019 · 8 min
In episode #919, we discuss the 7 traits that make amazing content marketers. Tune in to hear what traits you need to be successful.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Traits That Make Amazing Content Marketers Lees meer[00:35] 1: Consistency.
[01:00] You have to be consistent to be successful.
[01:10] 2: Creativity.
[01:20] Think outside the box.
[01:30] 3: Being data driven.
[01:40] You have to make decisions based on data.
[02:15] 4: Hiring non-Ivy Leaguers.
[02:20] Sometimes, Ivy League alumni are too smart for their own good.
[02:30] Neil had trouble understanding a Dartmouth graduate that he interviewed.
[02:57] 5: Being open minded.
[03:29] 6: Passion.
[03:40] Do what you love and your content will fare much better.
[03:51] 7: Resourcefulness.
[04:01] Resourceful people are hustlers and can find great solutions to big problems.
[04:38] That’s it for today!
[04:44] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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How to Find Your Passion | Ep. #918
4 februari 2019 · 8 min
In episode #918, we discuss how to find your passion. Tune in to hear how we found ours and you can too!
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Find Your Passion Lees meer[00:38] As a kid, Neil thought he wanted to be a Doctor.
[00:54] At first, he just wanted to make money, but that wasn’t a good way to find his passion.
[01:25] What you’re naturally good at, tends to be what you are passionate about.
[01:40] It makes it feel less like work, when you enjoy what you do.
[02:15] When Eric was 9, he stole his mom’s credit card and signed up for MSN.
[02:35] He then learned HTML and built his own site.
[02:45] Once big games started coming out, he began to play them and was really good at them.
[03:00] He thought he could be a professional gamer, but that wasn’t a career then.
[03:15] He almost flunked out of college, but eventually found something that interested him.
[03:57] That’s all for today!
[04:17] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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7 Ways to Get Cheap Marketing Labor | Ep. #917
3 februari 2019 · 8 min
In episode #917, we discuss 7 ways to get cheap marketing labor. Tune in to hear where you can find quality, affordable workers.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Ways to Get Cheap Marketing Labor Lees meer[00:35] 1: Upwork.
[00:45] This is a way to find the best freelancers out there. The best ones are usually the freelancers who have made the most money.
[01:10] 2: Check forums and communities on social media sites and blogs.
[01:45] 3: Craigslist is another good resource.
[02:02] You can find great writers and interns through this site.
[02:22] 4: Sites like Moz have lists or tools to find digital marketing providers.
[02:58] 5: Check college boards.
[03:26] 6: Post a job listing on your podcast or blog site. You will be surprised.
[03:57] 7: WeWorkRemotely is a place to post listings and find great freelance/remote workers.
[04:19] That’s it for today!
[04:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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The Key to Marketing! | Ep. #916
2 februari 2019 · 8 min
In episode #916, we discuss the key to marketing. Tune in to hear what makes us so successful.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Key to Marketing! Lees meer[00:35] The key is consistency.
[01:00] We not only talk about an omni-channel approach, we use it ourselves every day.
[01:25] The people who are best at marketing have a focused message.
[02:01] We have never missed one day of recording Marketing School.
[02:25] Though we are not the smartest or richest, we are successful because we are consistent.
[02:36] We figured out what we loved, so it makes it easy to remain consistent.
[03:40] When we wake up in the morning, we are happy.
[04:22] The goal of life should not be to make money, but to find something you enjoy doing.
[04:30] That’s all for today!
[04:39] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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What Tai Lopez and Grant Cardone Can Teach You About Marketing | Ep. #915
1 februari 2019 · 9 min
In episode #915, we discuss what you can learn from Tai Lopez and Grant Cardone. Tune in to hear what they could teach you about marketing.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What Tai Lopez and Grant Cardone Can Teach You About Marketing Lees meer[00:40] You will notice that guys like Tai Lopez are flashy.
[00:50] They also produce a lot of content.
[01:45] Guys like Tai know how to target the right people.
[02:02] He also repeats core messages over and over.
[02:25] Tai knows his audience.
[03:02] Grant Cardone has his own studio.
[03:14] It would seem he and Tai spend a lot of money on the content they create.
[04:06] We do the similar things in that we repeat core messages and know our audience.
[04:30] Tai Lopez is known for his social media presence.
[04:40] Instead of assuming their ads are spammy, click through and see for yourself.
[05:10] Webinars are a great funnel.
[05:20] Tai and Grant do a lot of partnerships with other sites and businesses.
[05:40] Collaborations are key.
[05:59] That’s it for today!
[06:03] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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The Best Twitter Traffic Hack | Ep. #914
31 januari 2019 · 7 min
In episode #914, we discuss our best Twitter traffic hacks. Tune in to hear how we drive traffic with Twitter.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Best Twitter Traffic Hack Lees meer[00:54] If you can get people engaged, they will visit your site.
[01:21] Eric makes lists of people he enjoys following.
[01:35] When someone writes a tweet storm, he likes to jump in and get a conversation going.
[02:21] When you link up to an article through a tweet, it drives traffic.
[02:37] The best source of traffic is a clip of a video that directs to the full video link.
[02:47] People who watch a video are more likely to convert.
[02:59] That’s all for today!
[03:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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How to Only Produce Blog Posts People Want to Read | Ep. #913
30 januari 2019 · 9 min
In episode #913, we discuss how you can produce blog posts people will want to read. Tune in to hear how you can get more hits.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Only Produce Blog Posts People Want to Read Lees meer[01:00] Content marketing is hit or miss.
[01:15] A lot of the content we produce does not get read.
[01:42] Go to BuzzSumo and it will show you your competitors most popular content.
[01:50] Also try UberSuggest, which will help you track keyword trends.
[02:00] Ahrefs will show you Google’s most popular search results, so you can see how your competitors rank.
[02:11] Google Search Console is another great tool that helps you figure out what keywords and topics to go after.
[02:48] Take all of your information that you have gathered using the above tools and combine the results.
[03:10] Always try to provide a new, unique spin on the topic at hand. Have a point of view.
[03:50] You have to have more “at bats”.
[04:00] The more opportunities you have, the more likely it is for you to get a hit.
[04:30] Look at content from a social and search perspective.
[05:10] Check sites with similar posts and reach out to them. Get them to cross-link your post.
[05:32] Share new posts on all social media sites.
[05:57] Going live on YouTube can actually get you more views.
[06:30] That’s all for today!
[06:35] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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The Number 1 Marketing Channel You Have to Leverage | Ep. #912
29 januari 2019 · 9 min
In episode #912, we discuss the number 1 marketing channel you have to leverage. Tune in to hear which channel will benefit you most.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Number 1 Marketing Channel You Have to Leverage Lees meer[00:45] Omni-channel is the number 1 marketing channel you have to leverage.
[01:10] The market is so flooded, that you have to have an omni-channel approach.
[01:30] The content re-usage framework explains how to take on this approach.
[02:00] Have a process to follow, it will make work and life easier.
[02:15] Create processes for each type of marketing.
[02:45] This is the way to create more quality content at scale.
[03:00] Don’t be too rigid with your process.
[03:10] Eric’s team is on YouTube, LinkedIn, podcasts, blogs, and social media posts.
[03:27] Neil’s team leverages SEO, social media, podcasts, and paid ads.
[04:02] We have to create a ton of content, so you will too.
[04:30] The Google algorithm keeps changing and makes things extremely competitive.
[05:15] You have to be more patient and persistent.
[05:25] Speaking engagements get you fewer conversions than they used to.
[06:04] That’s all for today!
[06:08] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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How to Juice LinkedIn | Ep. #911
28 januari 2019 · 8 min
In episode #911, we discuss how you can juice LinkedIn. Tune in to hear how to use this site to your advantage.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Juice LinkedIn Lees meer[00:45] No one ever talks about LinkedIn.
[01:06] The organic reach is extremely powerful right now.
[02:00] Eric made a video, posted it on LinkedIn and tagged several relevant people. That post got a ton of views with little effort.
[02:25] It’s hard to get that same amount of reach on Facebook.
[02:37] LinkedIn is hungry for video content, so upload any kind of video and you will get traffic.
[03:30] Get people from your company to engage with your post.
[03:48] Timing doesn’t matter on LinkedIn.
[04:18] If you and your team share WiFi, jump off the network to engage with your posts, that way the likes and shares come from different IP addresses.
[04:46] That’s it for today!
[04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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Does Podcasting Make Good Money? (What We Learned From 16 Million Downloads) | Ep. #910
27 januari 2019 · 10 min
In episode #910, we discuss how and if podcasting can make good money. Tune in to hear how a podcast may be a lucrative endeavor.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Does Podcasting Make Good Money? (What We Learned From 16 Million Downloads) Lees meer[01:08] Joe Rogan’s podcast gets 100 Million downloads per month.
[01:21] The podcast makes $40 Million a year.
[01:40] We are not interested in monetizing our podcast, as we are not going to make anywhere near that much money.
[02:28] When Neil spoke at a recent conference, people inquired about the free event in LA.
[02:47] More than ten people approached Neil about the LA event.
[03:00] Podcasting is good for branding.
[03:35] They don’t want to pollute the brand by advertising on the show.
[03:47] When creating a podcast, you should have a goal.
[04:10] This show has cost us more money than we’ve gotten out of it.
[05:07] The free event will end up costing us money, but will pay out great dividends.
[06:15] Building up good will pays off in the end.
[06:40] Entrepreneur on Fire made over $45,000 last month.
[07:12] That’s it for today!
[07:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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How SEO Will Change in 2019 | Ep. #909
26 januari 2019 · 9 min
In episode #909, we discuss how SEO is going to change in 2019. Tune in to hear what adjustments you will need to make.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How SEO Will Change in 2019 Lees meer[00:46] Content marketing is going to change.
[01:02] Unless you are writing something that is new, it won’t rank.
[01:20] If you want to stand out, try “newsjacking”, which is jumping on a trend and using it to advance your own cause.
[02:28] Voice search is increasing in popularity.
[02:31] By 2020, half of all searches are going to be voice searches.
[02:45] Check out Backlinko for advice on how to prep your business for voice search.
[02:51] Amazon Poly will take all your long-form text and turn it into an audio file.
[03:06] Amazon Poly increases dwell time on your site.
[03:30] YouTube SEO will be more popular.
[03:45] It’s important to go after other search engines like YouTube.
[04:45] Chat bots cut down on your speed score.
[04:55] It will be important to optimize for speed.
[05:15] Update your content on a regular basis.
[05:40] That’s it for today!
[05:45] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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Hard Work Isn't The Key to Success | Ep. #908
25 januari 2019 · 9 min
In episode #908, we discuss why hard work isn’t the sole factor in success. Tune in to hear what success is actually made of.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Hard Work Isn't The Key to Success Lees meer[01:02] Just because you put in hours, doesn’t mean you will be successful.
[01:45] The key is working more efficiently, not more.
[01:54] Neil doesn’t schedule meetings on Fridays.
[02:35] Always make time for yourself.
[02:42] If you’re creative, you can be successful.
[03:00] In order to scale, it’s important to have processes.
[03:15] Hire people who are smarter than you.
[04:26] When hiring, ask yourself if you would work for this person and if you admire them.
[05:15] If a person’s references don’t check out, it’s a big red flag.
[06:04] That’s it for today!
[06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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How to Make Your Content Go As Far As It Can | Ep. #907
24 januari 2019 · 8 min
In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Make Your Content Go As Far As It Can Lees meer[00:38] We are going to be talking about an omni-channel approach a lot more this year.
[01:30] To get the most out of your content, repurpose it and spread it across several different mediums.
[02:00] You will generate more traffic and leads by repurposing content.
[02:15] Check out the Content Re-usage Framework.
[04:18] Eric reached out to Ahrefs to promote the podcast.
[04:30] The cross-promotion was beneficial to both parties.
[05:03] That’s it for today!
[05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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Being Dumb Will Make You More Money | Ep. #906
23 januari 2019 · 10 min
In episode #906, we discuss how being dumb can make you more money. Tune in to see what we actually mean by this!
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Being Dumb Will Make You More Money Lees meer[00:50] You don’t have to be good at everything to do well.
[01:08] Eric can’t code and he’s not detail oriented.
[01:25] He is aware of what his talents are and where he could improve.
[01:45] Neil is good at HTML and PHP, but “sucks” at management.
[02:45] Neil’s mom told him he had no common sense.
[03:35] There is so much information out there, so it’s important to audit yourself and make sure you have just enough, but not too much on your plate.
[04:10] Make sure you hire the right people who will excel at things the you do not.
[05:15] Be really good at what you enjoy and find people to fill in the gaps.
[06:15] Remember to be humble and accept weaknesses in yourself.
[06:52] That’s all for today!
[06:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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How Digital Marketing Will Change in 2019 | Ep. #905
22 januari 2019 · 10 min
In episode #905, we discuss how digital marketing will change in 2019. Tune in to hear what changes are on the horizon.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How Digital Marketing Will Change in 2019. Lees meer[01:10] Marketing is shifting in ways that many people don’t appreciate.
[01:25] When we started, not a lot of people were doing content marketing, but now there is too much content.
[02:10] Google ranks content based on quality and newness.
[03:00] Neil has been doing a lot of live videos lately.
[03:35] One piece can become ten thanks to content repurposing.
[04:45] Leverage an omni-channel approach.
[05:00] Leverage the personal approach, as well.
[05:48] In 2020, voice search will be 50% of all searches.
[06:30] Machine learning is also on the rise.
[07:00] That’s it for today!
[07:07] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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Is Marketing Really Just Marketing? | Ep. #904
21 januari 2019 · 9 min
In episode #904, we discuss whether marketing is actually an engineering problem. Tune in to hear our verdict.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Is Marketing Really Just Marketing? Lees meer[00:40] There is someone from Pinterest who talks about how everything is just an engineering problem.
[00:50] Isn’t marketing just another engineering problem?
[01:14] Who would be better at marketing: a person or a machine?
[01:35] Marketers are also the people that come up with ways to automate marketing.
[02:10] If you look at Google, it was created by Engineers.
[02:25] Engineers are the ones solving a lot of problems.
[02:35] People that are running marketing nowadays are “growth hackers”.
[03:00] Dropbox grew through a referral program.
[03:30] Eric and Neil need Engineers to help them with their marketing solutions.
[04:20] Marketing is really just an engineering problem.
[05:15] How can someone learn to be more creative?
[05:30] Draw inspiration from different areas/industries.
[05:48] That’s it for today!
[05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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I Got Hit by a Google Algorithm Update and I Can't Recover | Ep. #903
20 januari 2019 · 8 min
In episode #903, we discuss how to recover from an algorithm update. Tune in to hear how you can prevent your traffic from going on a permanent decline.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: I Got Hit by a Google Algorithm Update and I Can't Recover Lees meer[00:54] If your traffic isn’t going back up, you need to diversify.
[01:08] Try different forms of SEO (YouTube).
[01:20] An omni channel approach is so important.
[01:47] It’s helpful to be paranoid as a business owner.
[02:01] Once you get one channel working, move on to the next best channel.
[02:35] Once you have diversified, you can afford to take more risks in the future.
[02:51] You used to be able to achieve success through one channel, but times have changed.
[03:31] The average millionaire has 7 revenue streams.
[04:20] Neil has 13 revenue streams.
[04:52] Be hungry and paranoid.
[04:54] That’s it for today!
[04:59] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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How to Meet Millionaires | Ep. #902
19 januari 2019 · 9 min
In episode #902, we discuss how to meet millionaires. Tune in for tips on how to ingratiate yourself with the wealthy.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Meet Millionaires Lees meer[00:41] Millionaires go to events that have a cost associated with them.
[00:54] A lot of millionaires go to Summit.
[01:15] TED attracts a lot of wealthy people.
[01:53] Eric likes to plan out what events he is going to attend each year.
[02:10] He is going to an EO University event in Portugal.
[02:23] If you just try to meet them just for the sake of meeting wealthy people, you will be unsuccessful.
[02:45] You will attract people with money if you offer solutions they may not have thought of.
[03:13] Don’t charge for advice or services, just offer your help.
[03:33] Neil met a wealthy guy by helping him for free for over a year.
[04:30] You have to understand why people befriend each other.
[04:45] Connect on your common interests.
[05:18] Provide value and go deep.
[05:25] Treat millionaires the same as you would anyone else.
[06:09] That’s all for today!
[06:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!Leave some feedback:
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How to Control Page 1 of Google (Not Just Rank #1) | Ep. #901
18 januari 2019 · 9 min
In episode #901, we discuss how to control Page 1 of Google’s search results. Tune in to hear how you can dominate.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Control Page 1 of Google (Not Just Rank #1) Lees meer[00:38] Why not rank #1 and #2?
[00:52] Neil’s stamp occupies both Quicksprout and Neilpatel.com, so he has twice the authority in the rankings.
[01:10] Ranking 0 means you can occupy the answer box.
[01:32] A lot of this comes down to title tags. Google looks at who is generating clicks.
[02:00] Use Clickflow to check your pages and run A/B tests.
[02:15] Don’t duplicate your content. It can be similar, but not the same.
[02:33] This will also help when cross-linking.
[02:52] 8 out 10 will read your headline, only 2 out of 10 will click through and read the rest.
[03:05] If you don’t want to spend money on Google Ads, you can remarket for search ads.
[04:04] Consider creating multiple sites.
[04:15] This includes social profiles and guest-posting.
[04:30] Buffer grew through guest-posts.
[05:22] Having a few competing sites is a lot of work/upkeep.
[05:32] Remember to update your content.
[06:00] Use Ahrefs Link Intersect, as this will show you everyone who links to your competitors, but not your site.
[06:15] That’s it for today!
[06:23] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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-
How You Can Do SEO Without Build Links | Ep. #900
17 januari 2019 · 9 min
In episode #900, we discuss how to do SEO without building links. Tune in to hear what other types of SEO you can do.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How You Can Do SEO Without Build Links Lees meer[00:40] If you have a good product, you don’t have to fight for links, content, or attention.
[00:56] Ubersuggest is popular in and of itself. Link building wasn’t necessary.
[02:06] Use Ahrefs or SEMRush to see how your site and keywords are ranking.
[03:00] Leverage social sites to get more press.
[03:15] Reddit has subreddits for everything and is a great resource.
[04:18] Our sites already have domain authority, so our tactics will be different.
[05:00] Eric’s team is planning to create more products and sites that are practical.
[05:56] There are paid tools that have more features than Ubersuggest, but they aren’t free!
[06:11] That’s it for today!
[06:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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How to Self-Motivate | Ep. #899
16 januari 2019 · 8 min
In episode #899, we discuss how to self-motivate. Tune in to hear how you can stay motivated each and every day.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Self-Motivate Lees meer[00:55] If you’re truly passionate about your product, it will keep you motivated.
[01:13] Do what you love, so it never seems like work.
[02:05] With each new project/domain, Eric learned something new.
[02:46] As long as you’re improving over time, you will eventually reach your goal.
[03:25] When Neil worked on projects he hated, he wasn’t motivated.
[03:44] Enjoy what you’re doing, because money isn’t enough of a motivator for most people.
[04:00] If you need more money, cut back on things in your personal life.
[04:15] Read the book, Scaling Up.[05:10] Figure out what is important to you and frame your life around that.
[05:23] That’s it for today.
[05:29] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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Day in Life of a Newbie SEO | Ep. #898
15 januari 2019 · 9 min
In episode #898, we discuss a day of the life of a new SEO. Tune in to hear what we did when starting out.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Day in Life of a Newbie SEO Lees meer[01:05] Eric made Light Show Videos and thought the site was going to be a hit.
[01:30] He thought people would want to see laser light shows from music festivals.
[01:48] He did keyword research and found high volume keywords.
[01:58] Then he created content by finding YouTube videos of light shows and writing about them.
[02:32] He then started reaching out to similar sites and got a few cross-links.
[02:50] He ranked #1 for keyword “light shows”, but he found that he wasn’t making money.
[03:20] Neil created a job board, but he wasn’t getting any traffic.
[04:08] He also did outreach and tried to make connections.
[04:23] After changing his email template, he got 1 response.
[04:41] It takes a lot of fine tuning to be successful.
[05:20] Double down on what works.
[05:33] Don’t just focus on traffic, remember to track revenue.
[05:57] That’s it for today!
[06:02] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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How to Find an Angel Investor | Ep. #897
14 januari 2019 · 8 min
In episode #897, we discuss raising money through Angel Investors. Tune in to hear how you can get your business initial funding.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Find an Angel Investor Lees meer[00:34] Go to AngelList.
[00:45] This is the easiest way to get started.
[00:52] Eric just raised his original money through friends and family.
[01:10] Eric only asked other entrepreneurs, so it wasn’t as awkward.
[01:17] Y Combinator Safe Note is a simple agreement for future equity.
[01:34] It took him 2 weeks to raise $100,000.
[01:51] Find relevant investors (those who understand your field).
[02:18] You have to be ok with getting a “no”.
[02:40] Look up how other major businesses raised money.
[03:30] When raising money through Angel Investors, make sure your pitch is solid and contains all pertinent information investors would want to know.
[04:20] Don’t just go through the motions.
[04:49] If you don’t have a solid business network, go to conferences to build one.
[05:27] You can also put your product up on Product Hunt, as a lot of VC’s check out that site.
[05:29] That’s all for today!
[05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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7 Facebook Ad Hacks That'll Crush it in 2019 | Ep. #896
13 januari 2019 · 7 min
In episode #896, we discuss Facebook ad hacks. Tune in to hear the 7 hacks that will help you crush 2019.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Facebook Ad Hacks That'll Crush it in 2019 Lees meer[00:33] 1: Run Messenger ads, as they are inexpensive.
[01:07] 2: Turn off Instagram ads when running Facebook ads.
[01:22] You will get the lowest ROI on Instagram.
[01:35] 3: The story ads are performing well, so try one before they become too popular.
[01:48] 4: Make remarketing videos.
[02:00] 5: Facebook has an A/B testing option that you should try.
[02:18] 6: Click on your competitors “Info & Ads” link that will help you compare stats.
[03:31] 7: Don’t just duplicate your ads.
[03:50] Share one page post and stop splitting social stats.
[04:20] That’s it for today!
[04:26] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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7 YouTube Ad Hacks That'll Crush it in 2019 | Ep. #895
12 januari 2019 · 7 min
In episode #895, we discuss useful YouTube ad hacks. Tune in to hear which hacks will help you crush 2019.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 YouTube Ad Hacks That'll Crush it in 2019 Lees meer[00:35] 1: Make an offer with a countdown.
[01:00] 2: Use YouTube to drive people to another video, instead of your site.
[01:30] This is a less expensive CPA.
[01:43] 3: Use a tool like TootBuddy, which allows you to find your tag rankings and other useful stats.
[02:11] 4: Drive ads to your videos for higher engagement.
[02:41] 5: Use videos for retargeting.
[02:52] Cram your message in as quickly as possible.
[03:18] 6: Drive ads to a sort of “choose your own adventure”.
[03:40] The options allow the customer to customise their experience.
[03:53] 7: Custom Intent Audiences are great ways to target the right customers based on search history.
[04:31] That’s it for today!
[04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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The Number 1 Hack to Converting Visitors into Leads | Ep. #894
11 januari 2019 · 7 min
In episode #894, we discuss the best conversion hack. Tune in to hear how you can turn visitors into leads.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Number 1 Hack to Converting Visitors into Leads Lees meer[00:38] The company Groove had a business called, “Crew”. Crew had a quiz called, “How Much to Make an App?”
[01:00] Quizzes tend to increase conversions.
[01:20] The Ask Method is about the method of uses questions and quizzes to increase sales.
[02:15] Try Lead Quizzes and Outgrow to create quizzes.
[02:32] Make sure your questions provide value to your visitors.
[02:52] When it comes to leads, there are various ways to follow up.
[03:05] Eric uses email to follow up.
[03:32] Neil likes to schedule phone calls with leads.
[03:48] That’s all for today!
[03:51] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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The Secret to Facebook's Organic Algorithm | Ep. #893
10 januari 2019 · 7 min
In episode #893, we discuss the secret to Facebook marketing. Tune in to hear the secret to Facebook’s algorithm.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Secret to Facebook's Organic Algorithm Lees meer[00:38] Everyone thinks it’s about getting likes and shares.
[00:56] There is no way to guarantee that everyone will see status updates.
[01:15] Focus on getting the highest number of comments on your posts. Facebook values comments.
[01:50] The key is asking the right question.
[02:50] The whole purpose of social networks is to be social.
[03:20] Be creative.
[03:40] Don’t forget to engage with people yourself.
[04:10] That’s it for today!
[04:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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You Have to Try This Marketing Strategy in 2019 | Ep. #892
9 januari 2019 · 9 min
In episode #892, we discuss the marketing strategy you need to try. See what you can change up in 2019.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: You Have to Try This Marketing Strategy in 2019 Lees meer[00:40] The Blue Ocean Strategy assumes that a red ocean means blood in the water (a lot of competition), whereas a blue ocean means less competition.
[01:30] Hubspot got into the CRM space a few years ago.
[01:56] They coined the term “inbound marketing”.
[02:42] The web is changing.
[03:10] Infrastructure and engineering are easy now, because of AWS and being less costly.
[03:15] Freemium is a way to separate yourself from the crowd.
[04:22] Start in the blue ocean before diving into the red.
[04:55] Content marketing is hard to get into, because so many people are doing it.
[05:15] Find alternative content outlets.
[05:55] Be consistent and your fans will find you
[05:59] That’s it for today!
[06:03] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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7 Content Marketing Hacks That'll Crush it in 2019 | Ep. #891
8 januari 2019 · 8 min
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
In episode #891, we discuss content marketing hacks. Tune in to hear hacks that will help you crush it in 2019.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Content Marketing Hacks That'll Crush it in 2019 Lees meer[00:36] 1: The Skyscraper Technique.
[00:49] Producing posts or videos better than the top ranked results. Google the method.
[01:19] 2: Take your most popular content and update it.
[01:41] Improving content will keep your rankings up.
[02:00] 3: Stand out from everyone else. Find ways to be different.
[02:44] 4: Don’t solely focus on text-based content.
[03:12] 5: Have an omnichannel approach.
[03:28] Google the Content Reusage Framework to give you some guidance on this.
[03:55] 6: Use Clickflow to A/B test your headlines.
[04:08] 7: Do keyword research with Ubersuggest.
[04:50] That’s it for today!
[04:55] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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7 Social Media Hacks That'll Crush it in 2019 | Ep. #890
7 januari 2019 · 7 min
In episode #890, we discuss social media hacks. Tune in to hear which hacks will help you crush 2019.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Social Media Hacks That'll Crush it in 2019 Lees meer[00:33] 1: Have an omnichannel approach.
[01:18] 2: Use the “Info & Ads” button on Facebook, this will help you see the ads a given person is running.
[01:35] 3: Do live streams.
[01:57] 4: Encourage comments and respond to them.
[02:30] 5: Collaborate with others who have similar audiences.
[03:45] 6: Remarket everyone who didn’t check out on various social sites.
[04:05] 7: When running ads on YouTube, make sure you split your ads between different channels, so it won’t affect your watch time in the long term.
[04:19] That’s it for today!
[04:22] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
Leave some feedback:
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7 SEO Hacks That'll Crush it in 2019 | Ep. #889
6 januari 2019 · 8 min
In episode #889, we discuss 7 SEO hacks. Tune in to hear how you can crush it in 2019.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 SEO Hacks That'll Crush it in 2019 Lees meer[00:35] 1: Have a sidebar within your blog and link to your cornerstone content.
[00:55] 2: Don’t forget about footer links.
[01:05] 3: Take the terms for which you rank and use a keyword research tool. Find the long-tail phrases and put them into the page that is ranking.
[01:50] 4: Amazon Polly will help you increase dwell time on your site.
[02:15] 5: Build a brand.
[02:30] Make sure people return to your site to build a strong brand.
[02:58] 6: Our mutual friend has a Wordpress Plug-in called YouTube Subscribe. Use this to embed other people’s videos, but have the subscribe button link to your channel.
[04:30] 7: Don’t forget about YouTube SEO.
[05:10] This will ensure that your video will rank.
[05:20] That’s it for today!
[05:23] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
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NeilPatel.com
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See omnystudio.com/listener for privacy information.