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When You Should Quit! | Ep. #988
15 april 2019 · 9 min
In episode #988, we discuss when you should quit. Tune in to hear when and why you should give up on your business.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: When you should quit! Lees meer[00:35] Many putting suck at quitting.
[00:54] Whatever doesn’t help Neil’s core business, he doesn’t focus on it.
[01:15] If you aren’t getting any traction, don’t drag it out.
[02:00] Set “go” and “no go” dates.
[02:38] When Eric got his start with the senior living business, he and his partners eventually started working on other things.
[03:07] They mutually agreed to shut down their joint venture.
[03:51] If you are not passionate about your venture, shut it down, because you naturally won’t invest time and money into it.
[05:10] People who make money, don’t jump around.
[05:25] Find the one thing that will work well for you that you can be passionate about.
[05:55] That’s it for today!
[06:21] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
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How to Hire Offshore Marketing Talent | Ep. #987
14 april 2019 · 10 min
In episode #987, we discuss how to hire offshore workers. Tune in to hear how you can get good results from talent from other countries.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Hire Offshore Marketing Talent Lees meer[00:40] Offshore means anyone in another country.
[01:10] Make sure to define the responsibilities right away.
[01:45] Know who you are looking for/what you need, then you can hire.
[02:30] Neil has found when he wasn’t specific enough, the work wasn’t high quality, because it wasn’t what he needed.
[03:02] Make sure to read each person’s reviews (if they have any).
[03:35] Eric likes to use Upwork, OnlineJobs.PH, FreeeUp.
[04:00] Set up a way to determine if applicants can follow very simple directions.
[05:08] Neil also recommends looking for workers on ProBlogger and Dribble.
[05:20] Forums are also a good place to look.
[05:26] Have workers do paid tests before hiring full-time.
[05:50] Make sure to run articles through copyscape.
[06:22] That’s it for today!
[06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
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Pricing Secrets For Your Product or Service | Ep. #986
13 april 2019 · 8 min
In episode #986, we discuss how to price your product or service appropriately. Tune in to hear if you can charge more for your product or service.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Pricing Secrets For Your Product or Service Lees meer[00:55] Pricing is a great way to increase revenue.
[01:10] If your product isn’t good, increasing pricing will not help you.
[01:40] ProfitWell has a lot of free content on this subject.
[01:50] Win Without Pitching is a good book on this matter, as well.
[02:30] Eric’s office is coaching people on growing their businesses.
[02:52] As long as you are providing high value, you can charge a high price.
[03:30] When thinking about pricing, consider how to demonstrate that you will offer value for the price.
[04:35] Hubspot went from paid to freemium and offered upgrades to more services for a price.
[05:05] That’s it for today!
[05:55] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
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Is Hiring a PR Firm Worth It?| Ep. #985
12 april 2019 · 9 min
In episode #985, we discuss whether it is worth it to hire a PR firm. Tune in to hear if a PR firm would be helpful to your business.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Is Hiring a PR Firm Worth It? Lees meer[00:45] PR Firms will help you get more coverage.
[01:15] Some charge a retainer, which is a lot of money per month.
[02:45] Paying as you go is a better model.
[03:10] PR firms on retainer aren’t always the most productive or proactive.
[03:30] You need something that is a good story. If you don’t have a good story, even the best PR firm won’t help you.
[04:00] Don’t expect a ton of conversions or sales to come from even the best of PR campaigns.
[04:20] PR is good for building brand trust.
[05:00] For the vast majority of people, hiring a PR firm won’t be worth it.
[05:20] Check out the book Purple Cow.[05:30] That’s it for today!
[05:53] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
Leave some feedback:
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7 Tools For Running A Successful Content Marketing Campaign| Ep. #984
11 april 2019 · 9 min
In episode #984, we count down 7 tools for a successful content marketing campaign. Tune in to hear which 7 tools we like best.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Tools For Running A Successful Content Marketing Campaign Lees meer[00:36] 1: Ubersuggest.
[00:45] Free to use and great for researching keywords.
[00:57] 2: Mailchimp.[01:05] Email blasts will always work.
[01:57] 3: MobileMonkey.[02:10] Use this to blast via Facebook Messenger.
[02:30] 4: BuzzSumo.[02:38] Great for seeing what your competitors are doing.
[03:18] 5: SocialBlade.
[03:30] Helpful to see social sharing information.
[03:40] 6: VidIQ.[03:45] Helps with keyword and video optimization.
[04:25] 7: Clickflow.[04:27] Eric’s SEO A/B testing software.
[05:45] That’s it for today!
[06:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
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When Should You Take Profits In Your Company?| Ep. #983
10 april 2019 · 10 min
In episode #983, we discuss when or if you should take profits from your company. Tune in to hear when you should plan for this.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: When Should You Take Profits In Your Company? Lees meer[01:02] Neil started a company when he was 16 and didn’t start taking profits until he was 20/21.
[01:21] He thinks he was foolish for waiting so long.
[01:35] If you need the money, take what you need to survive.
[02:24] It’s also wise to reinvest your profits.
[02:50] Things can go wrong, so putting profits aside for emergencies is smart.
[03:35] Know your living expenses, so you can determine what you need.
[04:05] Maybe you want to travel or live a good life; if that is important, take the profits.
[04:41] Some companies don’t do dividends, because they are re-investing them.
[05:20] Don’t expand beyond your core business.
[06:46] That’s it for today!
[07:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
Leave some feedback:
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How to Combat Your Declining Social Media Traffic| Ep. #982
9 april 2019 · 10 min
In episode #982, we discuss how you can combat your declining social media traffic. Tune in to hear what you can do to fight the decline.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Combat Your Declining Social Media Traffic Lees meer[00:50] Even traffic on Neil’s LinkedIn video posts has declined.
[01:15] Now, Neil is seeing his reach decline to less than 20,000.
[01:40] Instagram Live is new, so they are boosting those posts.
[02:05] Eric thinks you should try the omni-channel approach to avoid the decline.
[02:25] Neil agrees that you need to leverage the newest channels to boost your reach.
[02:45] You need to scrub those who don’t engage from your email lists.
[03:10] Spend money on paid ads in order to target the right people.
[04:20] Social media is a numbers game.
[04:30] It’s also important to know what your audience cares about.
[04:50] If people aren’t engaging, it’s probably because they don’t like your content.
[05:15] Think about social media content as a form of testing.
[05:25] Test out different types of content and see what works.
[05:55] Grant Cardone is good at slicing up the content they have and repurposing it.
[06;18] When repurposing content, post natively to the channel.
[06:50] Don’t just assume marketing guys on social media are sleazy. Rather, you should learn from them.
[07:11] That’s it for today!
[07:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
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How to Grow Your SEO Traffic Consistently| Ep. #981
8 april 2019 · 9 min
In episode #981, we discuss how to grow your SEO traffic consistently. Tune in to hear what you should focus on for long-term success.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Grow Your SEO Traffic Consistently Lees meer[00:45] With SEO, traffic is always up and down.
[00:53] Neil ignores algorithms.
[01:10] When trying to get more traffic, Neil focuses on user experience.
[02:30] Backlinks are helpful, but not the be-all, end-all.
[02:45] For desktop and mobile, Single Grain is a fast site, which is key to customer experience.
[03:53] If you are counting on algorithms, you are playing for the short-term. If you are planning for the long-term, don’t concern yourself with dips in traffic.
[04:45] Remember to update years-old content.
[05:36] Put the user first and consider the long-term outcome.[05:40] That’s it for today!
[06:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
Leave some feedback:
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Connect with us:
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Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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When You Should Ignore SEO| Ep. #980
7 april 2019 · 9 min
In episode #980, we discuss whether you should ignore SEO. Tune in to hear if you should ignore SEO when building a business.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: When You Should Ignore SEO Lees meer[00:54] Maybe you shouldn’t do SEO in the beginning if you have investors.
[01:15] Paid ads may work faster and better in the beginning.
[01:55] If you don’t know which keywords to use, you won’t get results right away.
[02:55] Once you know the right keywords and how to convert organically, that’s when you can focus on SEO.
[03:20] It takes a long time to get rolling with SEO.
[04:20] If you cut corners and decide you want to pay for cheap links, you will handicap yourself.
[04:50] SEO has gotten tougher for newcomers.
[05:05] Consider your long and short-term goals before diving into SEO.
[05:20] That’s it for today!
[05:45] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
Leave some feedback:
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Should You Go Freemium?| Ep. #979
6 april 2019 · 9 min
In episode #979, we discuss whether it pays to give out freemium services. Tune in to hear whether you should offer freemium plans to your customers.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Should You Go Freemium?
[00:47] Freemium isn’t just SaaS, it works in so many different fields and categories.
[01:04] Freemium is a service that is free with basic functions, but if you want more functionality, you need to pay.
[01:43] Ora Brush is a free tongue cleaner, but they also sell other oral health accessories.
[02:06] Some people will even give away free book chapters to encourage the purchase of the full book.
[02:30] Hubspot’s CRM is free.
[03:14] Profitwell is a services business that is free.
[04:00] If you want 100 paying customers, you will need 2000 freemium users.
[04:33] There is software for everything with competitors for each field.
[04:55] It’s harder to convert and freemium will cost you money.
[05:09] Freemium is a marketing channel.
[05:55] Ubersuggest gets about 9700 visitors per day.
[06:17] That’s it for today!
[06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
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Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
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Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO? | Ep. #978
5 april 2019 · 7 min
In episode #978, we discuss whether you should focus on one or multiple keywords in your blog posts. Tune in to hear how we approach blogging and keyword rankings.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO? Lees meer[00:35] One of our live viewers, Dinesh, recommended this topic.
[00:55] NSFW sites usually rank for the most keywords.
[01:05] Focus on one keyword first.
[01:15] Once you rank for one, try to then build in other keywords.
[01:35] Neil thinks you can do multiple keywords at a time.
[01:45] Neil writes, doesn’t worry about keywords, and checks for which keywords the post naturally ranks.
[02:00] Once he sees what his keywords are, he adjusts the post to fit more closely around those keywords.
[02:06] SEO is a big hit-or-miss business.
[02:32] Neil says to focus on the quality of your content before focusing on keywords.
[02:58] Eric likes checking Ahrefs.
[03:22] Look at the top pages on Ahrefs and see for which keywords they rank.
[04:00] Clickflow is also useful for this.
[04:06] That’s it for today!
[04:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
Leave some feedback:
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Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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Does Podcast Advertising Actually Work? | Ep. #977
4 april 2019 · 6 min
In episode #977, we discuss if podcast advertising actually works. Tune in to here if this method of marketing is a good idea.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Does Podcast Advertising Actually Work?
[00:35] MeUndies advertises on podcasts. They make $75 Million a year.
[00:48] They spent a third of their marketing budget on podcast advertising.
[01:10] Eric thinks this is “stupid”.
[01:40] Once you start advertising overly consistently, the message becomes lost on people.
[02:15] People reach out wanting to advertise with us all the time.
[02:40] It is estimated that Joe Rogan makes a killing with the ads on his podcast.
[03:05] Knowing the audience is key.
[03:15] It has to be the right product for the right people.
[03:20] That’s it for today!
[03:29] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
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Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
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What is the Ideal Amount of Blog Posts to Write Each Week? | Ep. #976
3 april 2019 · 7 min
In episode #976, we discuss how often you should be blogging. Tune in to hear how often we blog.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What is the Ideal Amount of Blog Posts to Write Each Week?
[00:35] Eric writes 3-6 posts per week.
[01:22] Neil only writes 1 post per week.
[01:52] Eric wants to reach 500,000 unique visits per week, which is why he is heavily pushing content.
[02:25] Neil feels like the blogosphere is too competitive, so he likes to write on lengthy, meaty post per week.
[02:51] Take the opposite approach of your competitors’ posts.
[03:22] Eric’s USC professor friend wrote a blog post about unintended consequences.
[04:00] Start off slow and steady.
[04:10] That’s it for today!
[04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
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Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
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If You are Overwhelmed by All the New Marketing Tactics, Do This Instead | Ep. #975
2 april 2019 · 8 min
In episode #975, we discuss what to do when you are overwhelmed by all the new marketing tactics. Tune in to hear what you can do to decrease the pressure you are putting on yourself.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: If You are Overwhelmed by All the New Marketing Tactics, do this Instead
[00:38] Instead, focus on one channel.
[00:58] If you are overwhelmed, just double down on what you are already doing.
[01:25] Even though Neil is doing a bunch of different things, he still focuses on blogging.
[01:42] Eric likes creating video content and he’s good at it.
[02:40] Eric gets 1350 new subscribers per month and 64,000 views.
[03:08] Just figure out what is right for you.
[03:15] Neil is flyout out to SXSW and will be talking about SEO for text-based content.
[04:05] If you are bad at Instagram, find someone who is good at it.
[04:20] Hiring the right people is key.
[04:48] Once you have volume, you can make these important hires.
[05:05] That’s it for today!
[05:09] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
Leave some feedback:
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Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why You Shouldn’t Share Income Information | Ep. #974
1 april 2019 · 6 min
In episode #974, we discuss why you shouldn’t publicly share income information. Tune in to hear the dangers of being so forthcoming.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Why You Shouldn’t Share Income Information
[00:53] When things are going well for you and you share the details of your income, people will begin copying your methods.
[01:05] You only invite competition and resentment.
[01:25] Once, Eric referred a customer onto someone else.
[01:38] He then got sued because the customer felt the other company wasn’t helpful and wanted Eric to pay back the amount of the money he felt he wasted.
[02:10] Sharing income reports puts a target on your back.
[03:05] You can share your income at the beginning, but once you start making more, scale back the sharing.
[03:07] That’s it for today!
[03:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
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What’s the ROI of a Live Event? | Ep. #973
31 maart 2019 · 9 min
In episode #973, we discuss what the ROI of a live event is. Tune in to hear what you can expect to get out of throwing a live event.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What’s the ROI of a Live Event? Lees meer[00:45] We’re throwing a live event in June.
[00:55] It costs roughly $20-30 a head to do an event the right way.
[01:25] Since we’re not charging for the event, we aren’t making money.
[01:40] People say if you charge, 40-50% of attendees will not show up.
[01:50] People will pay and then no-show.
[02:57] Sponsors are how you can make a profit.
[03:50] Either ticket sales or sponsors will cover your costs.
[04:15] Our goal isn’t to make money.
[05:02] Clarion is an events company that goes around buying up conferences.
[06:08] That’s it for today!
[06:12] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
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Where Podcasting is Going Next | Ep. #972
30 maart 2019 · 8 min
In episode #972, we discuss the future of podcasting. Tune in to hear where we think podcasting is going next.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Where Podcasting is Going Next Lees meer[00:35] Luminary is a company that is trying to be the Netflix of podcasting.
[00:55] Their at the stage where they are producing their own shows and they charge a subscription fee.
[01:15] Podcasting is becoming a maturing field.
[01:45] Neil thinks podcasting is heading towards full integration into daily life.
[02:30] He thinks it will integrate with Alexa and other smart home devices.
[03:15] Mary Meeker does an internet trend report every year.
[03:45] There is a gap in monetization for podcasts.
[04:15] Anchor allows you to make podcasts and monetize.
[05:02] AI isn’t where it needs to be yet, but it will soon be advanced enough to know when you want to listen to certain things.
[05:15] That’s it for today!
[05:20] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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Is Luck Even a Thing in Business? | Ep. #971
29 maart 2019 · 7 min
In episode #971, we discuss if luck is even a thing. Tune in to hear if success is just a matter of good luck.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Is Luck Even a Thing in Business? Lees meer[00:35] Neil met Guy Kawasaki and he said he would invest in luck over anything else.
[01:10] Jim Collins wrote a post about the “Return on Luck”.
[01:35] Being white and upper class was a benefit to the founder of Microsoft.
[02:00] However, there are many people who grew up that way, so why are there so few people like Bill Gates?
[02:20] Luck is great, but you have to work hard to capitalize on it.
[02:45] Eric grew up in a middle-class family, but has had a good deal of success.
[03:05] There is something to be said for hard work and execution, because you can’t pick luck.
[03:30] Eric found his partner at Clickflow through a stroke of luck (by chance).
[04:20] Don’t worry about luck, it will just happen.
[04:28] That’s it’s for today!
[04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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A Few Slick Ways to Get Ahold of Your Leads | Ep. #970
28 maart 2019 · 6 min
In episode #970, we discuss a few ways to get in touch with leads. Tune in to hear the crafty ways we try to reach leads.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: A Couple Slick Ways to Get Ahold of Your Leads Lees meer[00:35] Try text messages.
[00:40] Sending one with the person’s name and a question mark may be enough to get their attention.
[00:45] It’s one way to start a conversation.
[00:55] Facebook Messenger is another useful tool.
[01:05] Mobile Monkey or ManyChat are ways to broadcast through Messenger.
[01:20] Schedule a call right when you get their attention.
[01:34] You can always follow up with text-based reminders.
[01:48] ScheduleOnce and HubSpot will help you get this done.
[02:15] Text message open rates are somewhere near 99%.
[02:40] If you call a lead within the first five minutes, your chance of closing the sale will increase.
[03:03] Throw a live event and invite your leads.
[03:15] The in-person touch-point has proven successful.
[03:41] That’s it for today!
[03:44] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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7 Creative Ways to Monetize Your Podcast | Ep. #969
27 maart 2019 · 9 min
In episode #969, we discuss 7 creative ways to monetize your podcast. Tune in to hear how you can actually make money from a podcast.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Creative Ways to Monetize Your Podcast Lees meer[00:32] 1: Use advertising.
[00:45] Some podcasts have ads before, during, and after the show. This is a great way to monetize.
[01:10] Podcast attention is highly rated right now.
[01:20] 2: Throw your own live event.
[01:30] Charge admission.
[01:58] People who listen to podcasts are often in a high income bracket.
[02:11] MeUndies spends a third of their marketing budget on Podcasting.
[02:30] 3: Subscriptions.
[02:40] Asian Podcasters monetize through subscriptions.
[03:16] 4: Sell info-products.
[03:57] 5: Sponsorships and VIP experiences.
[04:16] Our live event is sponsored and we are also offered premiere experiences at a cost, which is how we avoided charging people for the event itself.
[04:27] 6: Affiliate commission.
[04:45] Promote someone else’s product using a unique URL and get a kickback from the company you are promoting.
[05:04] 7: Promote physical products.
[05:15] One Podcaster promotes the Freedom Journal.
[05:30] That’s a great income stream.
[05:40] That’s it for today!
[05:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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The Best Slack Communities for Marketers | Ep. #968
26 maart 2019 · 6 min
In episode #968, we discuss which Slack community that is the best resource for marketers. Tune in to hear which community we both agree is the best.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Best Slack Communities for Marketers Lees meer[00:33] Traffic Think Tank is a community run by Matthew Barbie, Nick Eubanks, and a third person.
[00:56] It’s one of the most engaging Slack groups out there.
[01:30] Neil signed up for the Authority Hacker course, because he liked their Facebook ad.
[01:55] Traffic Think Tank is one of the favorite communities of Neil’s team.
[02:15] Eric thinks he got value out of watching their videos.
[02:41] TTT is always adding more content and the community around them provides value, as well.
[03:10] That’s it for today!
[03:16] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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7 Creative Ways to Collect Email Addresses Without Being Spammy | Ep. #967
25 maart 2019 · 6 min
In episode #967, we count out 7 creative ways to add to your email list without being spammy. Tune in to hear our tactics for collecting email addresses.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Creative Ways to Collect Email Addresses Without Being Spammy
[00:33] 1: Spin the Wheel. Lees meer[00:45] As long as you offer something of value, people will be excited about it.
[00:48] 2: Add little yellow boxes and get them to opt-in to offers.
[01:03] 3: Block off content.
[01:15] Make a portion of the content accessible only if someone enters an email address. This could also just be bonus content.
[01:44] 4: Create cloaked links and drive people back to an offer. Try Pretty Links.
[02:22] 5: Create quizzes.
[02:34] Collect enough info for a full lead.
[02:41] 6: Use Outgrow to put calculators on your site.
[02:54] 7: Use MobileMonkey to opt-in to your Facebook Messenger list and your email list.
[03:13] That’s it for today!
[03:15] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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How to Market When You’re a Nobody | Ep. #966
24 maart 2019 · 7 min
In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Market When You’re a Nobody Lees meer[00:40] Eric and Neil are technically “nobodies”.
[01:06] Look to see who is getting traction.
[01:20] BuzzSumo will help you figure out what’s hot in your field.
[01:35] You can also cross-link with popular people and sites.
[02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site.
[03:30] Most people do not know us!
[03:42] The more people who don’t know you, the more people you can convert.
[04:00] Consider all the outlets you can use (podcasts, videos, etc.).
[04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship.
[04:44] That’s it for today!
[04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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What You Should do When People Complain About Your Product or Service | Ep. #965
23 maart 2019 · 8 min
In episode #965, we discuss what you should do when you get complaints about your product or service. Tune in to hear how you should handle negative feedback.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What You Should do When People Complain About Your Product or Service Lees meer[00:38] It’s a good thing when people complain, because you get more value from this kind of feedback.
[00:59] Look for recurring feedback, because then you know it’s an actual issue and not just a one-off.
[02:05] Sometimes, people will complain, but it won’t make sense to address it.
[02:30] Solve the problems that a majority of the complaints are about.
[02:54] Eric likes to send NPS surveys.
[03:00] His team uses AskNicely.
[03:28] Neil likes Qualaroo.[03:45] SurveyMonkey has built-in feedback tools.
[04:00] Complaints will humble you and make you better.
[04:15] Speed is the key to responding to issues.
[04:30] Show people that you are proactive and respond swiftly, so they hold a higher opinion of you.
[04:37] That’s it for today!
[04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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When Does it Make Sense to Have Sales Reps? | Ep. #964
22 maart 2019 · 7 min
In episode #964, we discuss when you should hire a sales rep. Tune in to hear if you need a sales rep and when it’s worth it to hire one.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: When Does it Make Sense to Have Sales Reps?
[00:41] You shouldn’t hire a rep without testing out sales yourself.
[00:55] You need to have an understanding of the objections you will run into.
[01:11] Try doing it yourself for 30-60 days.
[01:30] Once you have a process, hire a rep.
[01:48] Start-ups fail because of premature scaling.
[02:45] If you hire prematurely, you will only end up having to fire people and losing money.
[03:01] When you hire people, it may not even work out.
[03:15] Have the rep do a paid trial to see what their skills are.
[03:40] The CEO of Saastr, Jason Lemkin, has a blog post that breaks down the steps to hiring a sales rep.
[04:20] Sales reps don’t solve everything.
[04:21] That’s it for today!
[04:45] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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7 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk | Ep. #963
21 maart 2019 · 9 min
In episode #963, we count out the 7 questions you need to ask a potential marketing hire. See which questions we think will guarantee that your next hire is a slam dunk.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk Lees meer[00:36] 1: How do you get better at marketing?
[00:41] What are you reading to enhance your skills and understanding of the field?
[00:52] Marketing is ever-evolving, so you have to read blogs to stay up-to-date.
[01:20] 2: What would you change?
[01:30] If they can’t tell you how they would improve your business, how will they be as a hire?
[02:07] 3: Have them do a paid trial.
[02:55] 4: What do you do when an experiment fails?
[03:06] A great way to understand their thought process.
[03:30] 5: If you had $10 Million, in what would you invest?
[03:50] A great way to gain insight into the potential hire.
[04:05] Also a way to gauge how humble or arrogant they are.
[04:11] 6: What do you think our competitors are doing that we are not, but should be?
[04:56] 7: What is your most impressive marketing accomplishment?
[05:00] This will give insight into how they think and what their skills are.
[05:37] That’s all for today!
[06:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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How to Target Effectively on LinkedIn | Ep. #962
20 maart 2019 · 7 min
In episode #962, we discuss how to target effectively on LinkedIn. Tune in to hear how you can get the right people to engage with your content.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Target Effectively on LinkedIn Lees meer[00:38] On LinkedIn, you can target job titles, specialties, or seniority.
[00:56] Targeting job titles is the easiest option.
[01:16] Although everyone has odd titles nowadays.
[01:30] The specialties option allows you to search for job function.
[01:42] Seniority helps you narrow down the level of employee you are seeking.
[02:10] It’s all about the content you produce.
[02:24] Post content that’s related to your business.
[03:02] When your post is more specific, you will get engagements from real leads.
[03:30] LinkedIn groups are an option.
[03:45] Retargeting is another option.
[04:00] It’s about layering the options, so you can laser-target.
[04:15] That’s all for today!
[04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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Do You Even Need to Blog Anymore? | Ep. #961
19 maart 2019 · 7 min
In episode #961, we discuss whether blogging is still relevant. Tune in to hear if this method is still effective.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Do You Even Need to Blog Anymore? Lees meer[00:35] We still blog, but we try not to spend money on it.
[01:15] You can’t please everyone with one format, which is why it is important to blog.
[01:21] Blogs still generate more traffic from a Google search.
[01:40] Podcasting only gets good traffic for the first 30 days.
[02:08] When you blog, you have more control over the SEO.
[02:35] People are able to find you more organically.
[03:00] In general, the answer is yes, but that doesn’t mean you need to create thousands of blog posts.
[03:45] If you’re going to blog, write about new, fresh ideas.
[04:05] Once Google recognizes your site as “quality” it will push your results to the top.
[04:18] That’s it for today!
[04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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7 Dead Simple Social Media Marketing Tactics That Still Work Today | Ep. #960
18 maart 2019 · 8 min
In episode #960, we discuss 7 simple tactics that always work. Tune in to hear how you can use social media marketing to your advantage.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Dead Simple Social Media Marketing Tactics That Still Work Today Lees meer[00:45] 1: Post your content repeatedly on social media.
[00:55] Share a few times in the first 24 hours and you’ll get more hits than you normally would.
[01:30] 2: Push things to your email list.
[01:53] 3: Post a portion of your post on LinkedIn.
[02:01] Make sure to link to your site so people can finish the post.
[02:10] 4: Repurpose your content.
[02:30] Make sure things are formatted for the sites you are using.
[02:48] 5: A week after you’ve posted something, post the entirety of it to social media (like Facebook).
[03:43] 6: Go back to basics.
[03:59] Look at your engagements ( using TubeBuddy or similar) to get a sense of what performs well.
[04:25] Create posts based around your most successful topics.
[04:56] 7: Make sure you keep your paragraphs short.
[05:22] Short sentences and paragraphs will get you more reach.
[05:30] That’s all for today!
[05:33] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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The Craziest Content Marketing Tactic EVER | Ep. #959
17 maart 2019 · 7 min
In episode #959, we discuss the craziest content marketing tactics. Tune in to hear what we think are the craziest tactics out there.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Craziest Content Marketing Tactic EVER Lees meer[00:37] Neil’s craziest tactic was when he stopped doing content marketing as often and started creating and giving away free software instead.
[00:52] Product-led growth has served him well.
[01:25] Not many people know how to build products, so take advantage of that marketing tactic.
[01:50] A crazy tactic is to use the marketing channel or method that isn’t popular yet.
[02:38] Another crazy tactic is the content sprouting approach (more or less omni-channel marketing).
[03:30] Figure out what’s right for your business.
[03:43] UberSuggest is still growing month-over-month.
[03:48] That’s it for today!
[03:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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How Often You Need to Post on Facebook | Ep. #958
16 maart 2019 · 7 min
In episode #958, we discuss how often you need to post on Facebook. Tune in to hear how often you need to post on this platform and why.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How Often You Need to Post on Facebook Lees meer[00:40] The median time spent on Facebook has gone down over the years.
[00:57] The median engagement rate for Instagram is only slightly higher.
[01:20] Eric’s team is only posting twice per day, but Neil’s team tries not to exceed one post per day.
[01:45] People can ask not to see your content, so it’s to your benefit to not flood the site.
[03:15] Neil boosts some of his posts, but not all of them.
[03:30] When Eric goes live, he simulcasts it on YouTube and Facebook. They also boost the live stream to their custom audiences through an agency accelerator.
[04:18] That’s it for today!
[04:24] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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How Paid Advertising is Actually Dying | Ep. #957
15 maart 2019 · 7 min
In episode #957, we discuss how paid ads are dying. Tune in to hear why this method doesn’t give you a good ROI anymore.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How Paid Advertising is Actually Dying Lees meer[00:40] The revenue isn’t dying, but the costs are getting so expensive, it’s hard for businesses to get a good ROI.
[01:10] So much VC money is getting wasted on ad spending.
[02:05] You need to think about upsells and downsells.
[02:40] Think of all the possible outlets you can use to push your upsells and downsells.
[03:30] The biggest companies in China are not ad platforms, which is different here in the US.
[03:50] In the US, the podcasting market is worth $314 Million, whereas in China it’s $3 Billion.
[04:15] China is better at monetizing, but we’re getting there.
[04:16] That’s all for today!
[04:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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If Your Business is About to Fail, What do You Do? | Ep. #956
14 maart 2019 · 8 min
In episode #956, we discuss what you should do if your business is failing. Tune in to hear how you can bring your company back from the brink.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: If Your Business is About to Fail, What do You Do? Lees meer[00:35] When Eric took over Single Grain, it was about to fail.
[00:54] Eric mapped out the worst case scenario and tried to plan for that.
[01:15] Ultimately, it helped him turn things around and had contingency plans for various scenarios.
[02:05] Khosla Ventures has great blog posts, including one called, “If/Then Planning”.
[02:33] Look at your numbers.
[02:52] Go back to basics: what was successful in the past?
[03:10] Replicate your past successes.
[04:15] Eric is focused and isn’t spread thin anymore. He used to burn a lot of money.
[04:35] That’s it for today!
[04:42] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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7 Hacks to Boost Your Conversion Rate | Ep. #955
13 maart 2019 · 9 min
In episode #955, we discuss 7 hacks that will boost your conversion rate. Tune in to see how you can get your conversion rates through the roof.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Hacks to Boost Your Conversion Rate
[00:40] 1: Personalization.
[00:50] Try using Clearbit to help you personalize your pitch.
[01:11] 2: Adding location to your copy.
[01:52] 3: Don’t sleep on site speed.
[02:10] 4: Remarketing videos.
[02:34] Make sure you’re using the opposite pitch.
[03:05] 5: Dynamic retargeting.
[03:20] This is a more personal approach.
[03:45] 6: Talk to your audience.
[03:56] Whether on the phone or through a survey, you will see more conversions.
[04:25] 7: Planning poker.
[04:35] This is a way for the team to debate the finer points of certain A/B tests.
[05:30] That’s all for today!
[05:36] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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How to Structure Your SEO Team | Ep. #954
12 maart 2019 · 9 min
In episode #954, we discuss how you should structure your SEO team. Tune in to hear how you should structure your SEO team for greater success.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Structure Your SEO Team Lees meer[00:45] Neil does a region-based search for team members.
[01:05] He likes to look internationally for people to write content for their native country.
[01:45] Eric once worked for an SEO strategist.
[02:05] On this team, there was a lead, a strategist, and a tactician.
[02:25] This was for a large company, so this won’t necessary be smart to replicate at a smaller company.
[02:45] For smaller companies, you can have a manager and team members that serve specific purposes, like social and link-building.
[03:25] It’s very important to hire someone for content repurposing.
[04:45] Eric used to post Marketing School on YouTube, but has since stopped, because it was hurting the channel.
[05:15] Heavy content is important when you’re starting out.
[05:41] That’s it for today!
[05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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How to Hire a VP of Growth | Ep. #953
11 maart 2019 · 9 min
In episode #953, we discuss how to hire a VP of Growth. Tune in to hear how you should approach this type of hire.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Hire a VP of Growth Lees meer[00:31] A VP of Growth is the person responsible for making your numbers go up. That could mean anything, really. They use whatever knowledge they have to increase all your numbers.
[01:15] Ask for referrals.
[01:30] Neil recommends researching your competitors and who their growth people are.
[01:55] Shoot the growth people messages and introduce yourself.
[02:10] Then ask these people for referrals (this may even include them).
[03:40] Ask potential hires what they would do to grow your business and achieve your goals. This will help you understand their thought process and abilities.
[04:40] Eric’s friend hired two growth people based on Eric’s recommendation.
[05:50] That’s it for today!
[05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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How to Structure Your Content Marketing Team | Ep. #952
10 maart 2019 · 10 min
In episode #952, we discuss structuring marketing teams. Tune in to hear how we structure our teams and what you can learn from our methods.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Structure Your Content Marketing Team Lees meer[00:52] Eric’s team manages a dozen or so types of content.
[01:50] Neil’s team manages about the same amount of content.
[03:25] Each person on Eric’s team has a specific role.
[04:05] They are a mix of full-time and contract workers.
[05:45] Eric’s content is up significantly.
[05:57] It generally doesn’t make sense to have everyone on your content marketing team be full time, as there is an ebb and flow to content creation.
[07:30] That’s it for today!
[07:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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7 Unconventional Ways to Generate More Leads | Ep. #951
9 maart 2019 · 9 min
In episode #951, we discuss 7 unconventional ways to generate more leads. Tune in to hear what you can do to increase revenue.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Unconventional Ways to Generate More Leads
[00:36] 1: Have a customer data platform, like Segment.
[00:50] The ability to narrow down leads based on certain data is key to your success. Segment allows you to do this.
[01:40] 2: Make sure you are getting all the information you need.
[01:57] Lead Quizzes makes it easier to capture leads.
[02:21] 3: Personalization.
[02:30] Drift allows for personalization in chats.
[03:00] 4: MaxMind.
[03:15] Include city and location within your copy.
[03:50] 5: Mad Kudu is a lead-scoring tool.
[04:15] 6: Clearbit allows you to pre-populate information in forms.
[04:30] 7: Live chat is a great resource.
[05:15] Check out Subscribers.com.
[05:24] That’s it for today!
[05:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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A Simple hack to Combine Facebook and Google Ads | Ep. #950
8 maart 2019 · 8 min
In episode #950, we discuss a simple hack to combine Facebook and Google Ads. Tune in to hear how you can use this hack.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: A Simple hack to Combine Facebook and Google Ads.
[00:50] Rand Fishkin Tweeted about an interesting concept.
[01:10] Links have a way of indicating from whence they came.
[01:25] This makes it easier to figure out how to target someone.
[02:05] Don’t forget the marketing rule of 7.
[02:25] When someone engages with you on one platform, you can try to connect with them via other social channels.
[03:00] The rule of 7 may be becoming the rule of 14.
[03:50] Since you’re spending the money anyway, you may as well use all channels to target potential customers.
[04:28] That’s all for today!
[04:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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7 New Marketing Tools that will help you Dominate in 2019 | Ep. #949
7 maart 2019 · 8 min
In episode #949, we discuss 7 marketing tools that will help you crush your competitors. Tune in to hear which 7 tools (and extra bonus tool) will allow you to dominate 2019.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 New Marketing Tools that will help you Dominate in 2019 Lees meer[00:35] 1: UberSuggest.
[00:42] The app now has a traffic analyzer.
[01:15] 2: Meet Edgar.
[01:30] This tool helps you schedule and share content.
[01:40] 3: Exit Intel.[01:45] This tool is similar to Bounce Exchange, but it’s free.
[02:30] 4: Lead Quizzes.[02:38] Drive people through the quiz flow and you can collect additional lead info.
[02:50] 5: Hole.io or Segment.[02:55] These two tools are CDP’s.
[03:37] 6: Clickflow.
[03:45] Clickflow helps you A/B test your content.
[03:55] 7: Outgrow.
[04:10] This tool allows you to make calculators, which helps drive leads.
[04:31] Bonus: Datanyze.[04:48] This tool is a web scraper and helps you determine what types of tech a given site is using.
[05:27] That’s it for today!
[05:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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How SEO Will Change in 2020 (And You're Not Going to Like It) | Ep. #948
6 maart 2019 · 7 min
In episode #948, we discuss how SEO will change in 2020. Tune in to hear how you can prepare for the future of SEO.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How SEO Will Change in 2020 (And You're Not Going to Like It) Lees meer[00:35] We have talked about this before.
[00:45] Voice search is going to change everything.
[00:55] 50% of searches will be voice searches by 2020.
[01:02] Voice searches will pull from you website and give an answer, which means less traffic for you.
[01:55] Optimize for featured snippets.
[02:07] Consider on building your brand to avoid the dip in traffic you will get.
[02:45] You have to build your brand.
[03:05] When you add Amazon Polly to your site, it will take your posts and convert it to audio.
[03:30] Some people would prefer to listen rather than read.
[03:35] You need to start preparing for the future.
[03:58] That’s it for today!
[04:02] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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A New Way to Get More Traffic From LinkedIn | Ep. #947
5 maart 2019 · 6 min
In episode #947, we discuss the new way to get more traffic from LinkedIn. Tune in to hear the new way you can market yourself on LinkedIn.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: A New Way to Get More Traffic From LinkedIn Lees meer[00:33] LinkedIn Live is going to be the best new way to get more traffic.
[00:47] They are pushing live extremely hard right now.
[01:02] Just go live!
[01:06] It’s doesn’t have to be great; either way you will still get more traffic.
[01:40] Live is invite only right now.
[02:03] This is the kind of thing that has a first-movers advantage.
[02:19] Wirecast is integrated with LinkedIn, which is a great way to go live.
[02:32] That’s it for today!
[02:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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7 Social Media Predictions That'll Come True in 2019 | Ep. #946
4 maart 2019 · 8 min
In episode #946, we count down 7 social media predictions for 2019. Tune in to hear what changes will come in the ensuing year.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Social Media Predictions That'll Come True in 2019 Lees meer[00:35] 1: Live is going to get bigger this year.
[00:58] 2: We’re going to see social networks pushing for more video content.
[01:22] 3: Monetization is going to get better.
[01:38] 4: The podcast market is going to get much bigger.
[01:50] China’s podcast marketing is making millions of dollars.
[02:18] 5: Comments are going to increase the virality of posts.
[02:35] Social networks are going to rank things by the number of comments a given post has received.
[03:40] Neil considers podcasts to be “social”.
[04:03] 6: All social algorithms will start to behave the same way.
[04:25] 7: A lot more people are going to go to YouTube to market.
[04:46] That’s it for today!
[04:50] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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How to Master Omnichannel Marketing In 2019 | Ep. #945
3 maart 2019 · 8 min
In episode #945, we discuss how you can master the omnichannel approach. Tune in to hear how you can increase conversions in 2019.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Master Omnichannel Marketing In 2019 Lees meer[00:42] We agree that omnichannel marketing is the best way to go.
[01:10] We’ve discussed the rule of 7 before.
[01:25] Make use of all the channels available to you.
[02:08] Start off with similar channels.
[02:17] If you start off with video content, tackle Instagram, YouTube, LinkedIn. Etc.
[02:56] You can convert a webinar into a blog posts and then convert blog posts into additional videos.
[03:30] Pollinate the internet with your information.
[03:45] Instead of hitting one resource, hit a bunch at the same time.
[04:00] If you leverage this approach, you will see increased results.
[04:15] Also, remarket your audience.
[04:26] That’s it for today!
[04:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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What Percentage of Your Revenue Should You Allocate to Marketing? | Ep. #944
2 maart 2019 · 7 min
In episode #944, we discuss what percentage of your revenue should be allocated to marketing. Tune in to hear how much you should be spending.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What Percentage of Your Revenue Should You Allocate to Marketing? Lees meer[00:45] We think budgets are useless.
[00:55] Even Fortune 1000 companies agree with us.
[01:15] If you could spend money and it’s profitable, why wouldn’t you keep scaling up?
[01:30] Budgets should be based on profitability.
[02:10] There’s nothing wrong with losing money on the front end.
[02:35] If you have to have a percentage, most people would say 15% (or somewhere in that range).
[02:55] Neil would start with as little at $100-1000.
[03:47] If you have a service business, the more customers you add, the worse the service gets. It’s different when you have a product.
[04:08] Focus on getting the ratio correct.
[04:10] That’s all for today!
[04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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How This One Simple Marketing Tool Will Power Up Your Sales | Ep. #943
1 maart 2019 · 7 min
In episode #943, we discuss the one marketing tool that will power up your sales. Tune in to hear which tool will help you increase your sales exponentially.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How This One Simple Marketing Tool Will Power Up Your Sales Lees meer[00:34] Dux Soup is a LinkedIn tool that will help you visit profiles and message people.
[00:46] We’re not sure if it breaks the TOS of LinkedIn.
[01:05] When you visit profiles, it will give you their personal email address and allow you to tag and message people.
[01:15] In other words, it’s just a way to help you stay top of mind (even though it may be breaking some rules).
[01:33] If you’re in another country, this may not matter.
[02:14] It’s so easy to create a digital marketing business, that you may have a lot of competitors.
[02:25] In order to beat them, you need to stay top of mind.
[02:47] Dux Soup Turbo integrates with Zapier.[03:02] This helps you add them to your CRM.
[03:45] You need to have personalized messages, which Dux Soup allows you to do.
[04:10] That is it for today!
[04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
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How to Get Exponential Results With Your Content Marketing | Ep. #942
28 februari 2019 · 9 min
In episode #942, we discuss how to get results from content marketing. Tune in to hear how you can amp up your content marketing game.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Get Exponential Results With Your Content Marketing Lees meer[00:45] We have blog content that is mediocre in terms of production and quality.
[01:18] You have to look for winning content.
[01:45] Go look at your best-performing content and increase results there.
[02:08] Look at the keywords driving most of your traffic on GSC, plug those into UberSuggest and re-write your content to make it longer and use the long-tail variations of the keywords.
[02:42] The 80/20 rule is generally true.
[03:00] Use Clickflow or GSC to split test your headlines.
[03:33] A/B testing your content is important.
[03:45] It’s a little effort for great results.
[03:58] As other related sites or sites you’ve mentioned for a Tweet or share.
[04:22] Pillar pages are well-designed chapters of information.
[04:48] Each chapter should be 4000-5000 words.
[05:00] The links are internal and interconnected. It’s a great way to increase rankings.
[05:36] It’s a pain to update content, but it’s important.
[05:47] That’s it for today!
[05:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
Leave some feedback:
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See o… -
Neil Patel’s Instagram Strategy for 2019 | Ep. #941
27 februari 2019 · 9 min
In episode #941, we discuss Neil’s new Instagram strategy. Tune in to hear what you can learn from him.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Neil Patel’s Instagram Strategy for 2019 Lees meer[00:40] Eric noticed that Neil’s Instagram was blowing up.
[00:54] A few months ago, he thought he sucked at Instagram, but one of his employees started logging in and making great posts.
[01:32] Neil leverages Instagram to bring in more traffic to his YouTube channel.
[01:55] Micro content is what works on Instagram.
[02:15] We do it to stay in touch with people, as well.
[02:45] Eric thinks it’s the rule of 14 now, instead of 7.
[03:00] Social media is hard to track/predict.
[03:35] Build your audience first, then try to transfer that to your other outlets.
[04:00] Creating an audience is a great way to grow your business and revenue/
[04:20] Eric likes to go live as often as possible.
[04:45] Do what Tai Lopez does and go live on 5 different phones.
[05:05] Going live on YouTube has accelerated Eric’s company’s growth.
[05:56] That’s it for today!
[05:59] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
Leave some feedback:
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How to Rank One Page For THOUSANDS of Keywords | Ep. #940
26 februari 2019 · 8 min
In episode #940, we discuss how get one page to rank for thousands of keywords. Tune in to hear how you can crush your competition.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Rank One Page For THOUSANDS of Keywords Lees meer[00:40] Eric’s team has a video that ranks for “engagement”.
[00:55] But how do you rank for a couple thousand keywords?
[01:15] When you write long form content, Google will pick it up and rank you for more keywords.
[01:40] All of Neil’s posts are long form.
[01:50] The Power Page Concept is where you upgrade your posts to 10,000-20,000 words.
[02:12] You can include sections or chapters.
[02:40] Make sure the keywords for which you rank are driving traffic.
[03:30] Take your most popular pages and find the main keywords for which you rank. Put them in any keyword tool and it will tell you all the long-tail variations of that term. Go back and use the long-tail variations.
[04:38] You can hire people to write basic content, then check your analytics to see which are working.
[05:01] Take those and apply the Power Page Concept.
[05:16] That’s it for today!
[05:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
Leave some feedback:
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Why you Should Throw a Conference (And How You Can Do It For Free) | Ep. #939
25 februari 2019 · 8 min
In episode #938, we discuss the details of putting on our conference in Downtown LA. Tune in to hear the great advice we received about throwing conferences from a mutual friend.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Why you Should Throw a Conference (and How You can do it for Free) Lees meer[00:38] We’re going to talk about the details of our live event in Downtown LA.
[00:55] Nextiva is throwing a conference called NexCon.
[01:15] Our friend that puts on NexCon told us how to save money.
[01:50] There are many ways to throw an event and we figured we could eat the cost.
[02:02] However, our NexCon friend told us to get sponsors to defray the costs.
[02:43] There are so many unique ways to get sponsors and have them sponsor different aspects of the conference.
[03:09] The VIP experience will be limited, as it’s dinner with both of us.
[03:25] People will often pay for unique experiences.
[04:00] If you would like to be a sponsor, DM one of us.
[04:12] Neil thinks all companies should throw conferences.
[04:30] We don’t care about the money, we just want to meet our listeners and customers.
[05:12] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.