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Here's Our Criteria for Investing in Companies | Ep 405
7 juli 2022 · 13 min
They made a list, and they’re checking it THRICE! Today, Alex (@AlexHormozi) shares the 3 criteria he and his wife Leila use when they are looking into investing in companies, how these indicators greatly help their screening processes, and "what is the value of the company based on the potential opportunities?"
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:29) - 1st criteria: potential units sold, 2nd: potential profit
(4:56) - 3rd criterion: supply-demand or competitive dynamics
(7:20) - Alex's rule: 80%+ gross margin for service-based business
(9:59) - TAM not a good indicator for company size
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Get a Raise Using This Thinking Method! | Ep 404
5 juli 2022 · 18 min
What does “value” mean to you? Today, Alex (@AlexHormozi) shares how you can increase the amount you’re getting paid by using “inversion thinking” and gives scenarios of how each of these variables influences pay.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:48) - Introduction to inversion thinking and pay influencers: "provide little value"
(8:44) - 2nd variable: "how much we ask for" or "how much we negotiate"
(11:11) - 3rd variable: "competitive landscape/dynamics" OR "supply/demand for job"
(14:17) - 4th variable: "type of opportunity in business umbrella"
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The Hormozis: Love Logically and Go All In (on Lifestyle Builders Podcast) - Sept. '18 | Ep 403
2 juli 2022 · 21 min
Is it possible to balance both your work and love life? Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak on the Lifestyle Builders Podcast with Tom & Ariana to share how they hit it off as business partners at first, and how their relationship eventually deepened as spouses. They also talk about how there are actually many similarities in principles when it comes to business and romance!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode over on the Lifestyle Builders Podcast YouTube Channel!
Timestamps:
(2:23) - From business to life partners, their communication, and routine
(8:49) - The concept of “loving logically”, and business being their life mission
(13:48) - Managing expectations, roles, etc. with your partner both in business and in life
(17:50) - Key takeaway from Alex and Leila’s marriage
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This is How You Build a Brand - Keynote Pt.2 | Ep 402
30 juni 2022 · 29 min
Quality over quantity! Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about the heart and soul of building a brand and the mistakes that some people aspiring entrepreneurs tend to repeat when starting out on creating content. This is part 2 of the talk.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:25) - Two frame shifts: "Here's What I Did" vs. "Here's What I Should Do"
(5:59) - Niche-specific authority over generic
(13:46) - Gain authority by admitting limitations
(18:14) - Give away secrets, sell implementation for brand building
(21:51) - Talk about your specialty, unchallenged truth
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Let’s Talk Content Creation - Keynote Pt.1 | Ep 401
28 juni 2022 · 27 min
Why should I listen to you? Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about how he was able to grow over a million followers in his audience within six months through tactical advice and practices in creating content. This is part 1 of the talk.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:30) - Alex introduces himself and Module 1: "Why I started this"
(9:22) - Alex's YouTube and content creation journey begins
(15:15) - Module 2: Content creation model - Test, Record, Inject, Contextualize, Distribute
(23:08) - Observations after implementing the content creation model
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Finding Mentorship, Business & Marriage, and More! - Fireside Chat Pt.2 | Ep 400
23 juni 2022 · 45 min
Finding the right mentors, Business & Marriage, decision-making processes, etc. Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak at Fireside Chat Las Vegas to answer some Q&As on business, and give really awesome insights & advice. This is part 2 of the chat.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:40) - View on spending time and money on mentorship, coaching, education
(4:44) - Alex and Leila's marriage backstory, life balance, etc.
(15:27) - People you look up to as avid learners, mental frameworks
(22:10) - Incorrect advice: fast-tracking skills, cultivating patience as entrepreneur
(37:48) - Principles, learnings, decision-making in personal branding
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Breaking the Glass Ceiling in the Industry - Fireside Chat Pt.1 | Ep 399
21 juni 2022 · 44 min
Glass ceilings, boring work, and more! Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak at Fireside Chat Las Vegas to answer some Q&As on business, and give really awesome insights & advice. This is part 1 of the chat.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps -
(1:38) - Starting over: Focus areas and things to do differently.
(5:55) - Common struggles: Solutions to break through and go further.
(15:23) - Evolving company culture, hiring perspective, and advice.
(34:30) - Best time to hire a "duplicate" and skills to hone.
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The Truth? I Struggle with My Pride | Ep 398
16 juni 2022 · 13 min
My goal is to die with no secrets. Today, Alex (@AlexHormozi) opens up about his continuous battle with his pride, the events that made him reflect about his ego flaring up, his mindset on what to do next time his pride gets in the way, and of course help others who are struggling with the same feelings. Even pride can get the better of us when we least expect it.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:02) - Alex shares story of unaware aura incidents.
(3:55) - Continuous struggle with pride/ego faced by Alex.
(6:07) - Stay grounded by self-checking in ego-triggering situations.
(10:09) - Pride isolates, never goes away. Learn to control it.
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Make up to $75,000/hr with These 10 Lessons! | Ep 397
14 juni 2022 · 21 min
Are you ready to up your money game? Today, Alex (@AlexHormozi) talks about the 10 lessons you can start doubling the amount of money you earn per hour, dives deep into each factor, and why time is the most important ingredient of this money-making formula.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:46) - #1: Focusing on what truly matters
(2:32) - #2: The importance of your share in the business
(4:14) - #3: The value of time in achieving big goals
(6:04) - #4: Building a strong brand
(7:59) - #5: Simplicity as a key to scaling
(9:14) - #6: Managing emotions in business
(11:23) - #7: Attracting top talent with big opportunities
(12:35) - #8: The power of compounding in business
(15:10) - #9: Minimizing risks for sustainable growth
(18:25) - #10: Aligning product offerings with customer desires
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Past Mistakes that Almost Ruined My Reputation | Ep 396
9 juni 2022 · 8 min
Rewrite yourself, for yourself. Today, Alex (@AlexHormozi) talks about a pivotal experience when he was fresh from high school, a really good piece of advice he got from someone close to him, and how he was able to turn around his perspective on self-improvement.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:24) - Fresh from high school, Alex tried to change.
(2:28) - Dad's ultimatum and advice on reputation.
(3:51) - Alex proved change is possible, regardless of time.
(6:14) - Mindset shift: "What version of me do I want?"
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I Followed an ANTI-ROUTINE that Made Me MILLIONS | Ep 395
7 juni 2022 · 12 min
No, no, and NO! Today, Alex (@AlexHormozi) talks about how a simple change in mindset helped him follow an “anti-routine” and resulted in being more productive with his time, knowing his priorities, and getting millions!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:40) - Intro to how Alex started his "anti-routine"
(3:12) - Remember, two things CAN'T be equally important. Start saying "NO".
(7:14) - Alex used tactics to change his life, like changing his phone number.
(10:19) - Setting priorities will guide you. Know them and say no.
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Why Starting A Software Company is a Terrible Idea | Ep 394
2 juni 2022 · 13 min
Just stick to your game, and nothing else. Today, Alex (@AlexHormozi) talks about why it's not always rainbows and sunshine when thinking about starting a software company, how the industry is a highly competitive space, and why many entrepreneurs who try starting end up failing hard.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:35) - Skilled or risk-aware to start software company
(4:00) - Future company value based on sales and longevity
(7:41) - Uninformed founders hinder software company acquisitions
(8:46) - Stick to your game, serve customers, run ads
(12:17) - Solving problems with time and effort brings fulfillment
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Labeling, Suffering, and the Human Condition | Ep 393
31 mei 2022 · 17 min
Our minds make meaning, we determine what's meaningful or not. Today, Alex (@AlexHormozi) talks about the importance of labeling and persuading using the mind and why it's the most powerful aspect of our minds, and how this can affect our personal lives and our business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:29) - Why labeling is one of the strongest power of the mind
(5:03) - The problem with labeling and connecting experiences to bad things
(7:05) - Teach yourself to listen for language patterns
(9:31) - Change your expectations on what being a human means
(12:45) - We must agree on the terms first
(14:20) - Suffering and bad times are actually good for you
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How to Identify How Wealthy Someone is Going to Be | Ep 392
26 mei 2022 · 9 min
Let's go for gold! Today, Alex (@AlexHormozi) talks about the two ways how to identify someone who is going to be wealthy in the future and how you can align yourself with these character traits.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:42) - The power of measuring sticks in wealth accumulation
(1:26) - Expanding your financial vocabulary: from burritos to billions
(4:14) - Leveraging time for wealth: speed and perspective
(7:05) - The marshmallow test: impulse control and success
(8:05) - Surround yourself with success
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Selecting Exceptional Salespeople | Ep 391
24 mei 2022 · 12 min
Only SELECT the best of the best. Today, Alex (@AlexHormozi) talks about the essential steps to hiring exceptional salespeople for your team, tips on recognizing talent, and how much of a difference it can make to your team!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:18) - Alex's first encounter with an exceptional salesperson on his team.
(3:47) - Filter interviews, recognize talented ones, don't settle for "good enough".
(5:44) - Consider affordability and those already working elsewhere for exceptional salespeople.
(7:41) - Training is a reminder, selecting salespeople is about direction.
(10:39) - Setting higher standards removes those dragging down team performance.
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Why LTV's Are Important In Business | Ep 390
19 mei 2022 · 14 min
I don't know what an LTV is. Today, Alex (@AlexHormozi) talks about the different ways you can calculate your company's LTV and why this is an important aspect to know about your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - Know important entrepreneurship metric; 3 ways to calculate it.
(7:49) - Basics of using LTV to project; deeper look.
(11:23) - Fix churn, reach $1 Million/month; 3 ways to get there.
(12:59) - Acquisition.com approach to business problems.
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Avoid Hearing "I left my Wallet at Home" During a Sale | Ep 389
17 mei 2022 · 9 min
Ask if they have their ID on them, this will show you what you need to know. Today, Alex (@AlexHormozi) talks about how to avoid tanking a sales pitch and getting the "I left my wallet at home" excuse. Hint, setting the scene and building trust is key to a successful sale.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:44) - How to set up a sale to avoid hearing " I left my wallet at home"
(2:00) - Build their trust by grabbing their ID and giving it back.
(3:44) - Remind them of the sale, and ask them to pull out their phone.
(6:53) - Ask them if they are sure they still want to push through.
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Why Unicorn Closes are Great | Ep 388
12 mei 2022 · 8 min
Unicorns exist in business! Today, Alex (@AlexHormozi) talks about what unicorn closes are and what makes them so great! Learn how to achieve a perfect unicorn sales close scenario for yourself!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:30) - What is close, to begin with?
(1:11) - Controlling your tone is important
(3:07) - The unicorn close
(4:59) - 2 awesome follow-up questions
(5:44) - It's normal to ask questions after they say "No"
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Why You Should Stay Poor to Succeed | Ep 387
10 mei 2022 · 24 min
Take advice from poor people on how to be rich! Today, Alex (@AlexHormozi) talks about the 28 ways to stay poor and how these ways can help drive more success for you.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:58) - What is “Inversion Thinking” anyway?
(1:53) - Ways #1-9
(5:47) - Ways #10-18
(13:21) - Ways #19-28
(22:04) - The power of inversion thinking
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Why You Should Buy on Margin | Ep 386
5 mei 2022 · 9 min
Borrow more til' the day you die and not pay taxes! Today, Alex (@AlexHormozi) talks about getting 1% loans and 0 taxes! This is called buying on a margin. Learn about the risks of buying on a margin here! Always remember, to ask your questions and seek the answers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:18) - How do you get loans on margin?
(3:47) - Ask the question and seek the answer.
(4:28) - It's not all sunshine and rainbows, there are risks.
(6:57) - Debt is a version of risk
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Why Looking for the Right Founder Is Important | Ep 385
3 mei 2022 · 13 min
The right founder will take YEARS to build something BIG! Today, Alex (@AlexHormozi) talks about things to look out for in founders. Your judgment of character plays a big role and can be challenging, learn some tips and red flags to watch out for here!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:56) - Three elements when looking into a company: audience, structure, founder
(2:51) - Four red flags when assessing a company's founder
(7:30) - Be aware of your company, avoid ignorance
(10:32) - Avoid emotional decisions to prevent bad choices
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How to Sell a Business | Ep 384
28 april 2022 · 41 min
Win negotiations before you even start them! Today, Alex (@AlexHormozi) talks about the steps and the process he learned from selling a business in order for you to know what to expect and what to look out for in order to get the best deal for your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:13) - My process of selling businesses
(4:28) - Phase 1: Prerequisites
(12:01) - Phase 2: Find a banker or broker
(20:09) - Let’s start the process
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Why Incentives Can Get People to Do What You Want | Ep 383
27 april 2022 · 10 min
Being a good entrepreneur and leader ATTRACTS good outcomes. Today, Alex (@AlexHormozi) talks about how you can get people to do what you want them to do through incentives. Learn how to properly decide on what incentives and punishments you can implement to gain success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) - Getting people to do things through incentives.
(2:21) - Properly giving incentives: the plus and minus.
(4:54) - Incentives drive behavior, punishment avoids desired actions.
(7:06) - Positive feedback improves performance.
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Why It’s Okay for Friendships to End | Ep 382
26 april 2022 · 13 min
People stop rooting for you the more you become successful. Today, Alex (@AlexHormozi) talks about why it's okay for friendships and relationships to end while you're in the process of working towards your goal. People come and go for a reason, and as time goes by, new people will come in and fill the vacuum those people left behind.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:24) - Falling out of touch with supportive friends after success.
(4:20) - Choose wisely who you share success and decisions with.
(7:34) - Losing friends is okay; new ones will fill the void.
(9:20) - Growing means change; decide if relationships should continue.
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I Hate Things That People Never Stop Buying | Ep 381
7 april 2022 · 14 min
Create a product that people will never stop buying! Today, Alex (@AlexHormozi) talks about one of the biggest profound takeaways he had when he sold his company and the criteria they look at now when buying companies.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:33) - Sell only things people don't stop buying.
(4:33) - Customer surplus: getting more value than you pay.
(7:39) - 3-step process for creating billion-dollar unicorn company.
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How I Made My First Million | Ep 380
5 april 2022 · 32 min
Paying attention to profit can possibly make you millions. Today, Alex (@AlexHormozi) talks about how a key moment in his life became the catalyst of his decision-making, the struggles he went through, and the success that followed 6 to 12 months after with Gym Launch.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:41) - Was spread thin, hit rock bottom, start fresh.
(7:22) - Bad news hits, funds held, move forward.
(16:52) - Escape expenses, things worsen from here.
(20:28) - Switch gears, write sales page, Gym Launch begins.
(24:22) - Story shows: foundation builds desired pyramid peak.
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DUI to $3M | Ep 379
31 maart 2022 · 13 min
Within 12 months, life went from 0 to 100 real quick. Today, Alex (@AlexHormozi) talks about one of the most pivotal moments in his life that took him from a head-on collision with a DUI & no money to his name to having $3 Million in profit and not knowing what to do with it.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:21) - Life prior to DUI, consequences of indecision and danger
(7:20) - Lessons: Fearless decisions, prioritize focus, let people down
(9:24) - Themes: No regrets, confidence in decisions
(10:54) - Going all-in with Gym Launch, moving forward decisions
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Downsell Your Upsell | Ep 378
29 maart 2022 · 6 min
Give people more…for less! Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:35) - People want outcomes, not memberships. Sell continuity.
(2:59) - Cash flow matters more. Give more for less.
(4:31) - Higher prospect quality equals higher product quality.
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Branding vs Direct Response | Ep 377
24 maart 2022 · 18 min
Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:37) - Difference between Branding vs Direct Response: impact on business failure
(3:19) - Branding: maximizing value through shared stories, not immediate action
(6:16) - Rare massive "Direct Response" company: aggressive vs. time-taking branding
(9:32) - Give words that describe your brand, align with perception
(13:43) - Young direct response space lacks advice from older generation
(15:48) - Goodwill compounds faster than revenue, creates trust and value
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First 5 Hires As You Grow | Ep 376
22 maart 2022 · 11 min
Who you hire are the extensions of yourself. Today, Alex (@AlexHormozi) talks about hiring the first 5 people to your business in "reverse order" and being aware of what kind of debt you incur when you start.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:45) - First two hires: admin and customer service; third: skilled sales.
(3:45) - Fourth hire: promotions and marketing; fifth: bookkeeper for finances.
(5:40) - Entrepreneurship: buy back time, add more value.
(7:41) - Starting a business incurs various debts, strategically plan repayment.
(10:04) - Takeaway: hire in reverse value order, be mindful of debt.
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Be. Do. Have. | Ep 375
17 maart 2022 · 15 min
“What would Jesus do?” Today, Alex (@AlexHormozi) talks about how your behaviors, activities, and mindset lay out the path to your goal and the person you want to become.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:26) - Winners and losers differ in behaviors and activities for goals.
(5:24) - Ask yourself, "What would this person do?" to become them.
(8:20) - Actions of desired self reinforce thoughts and create evidence.
(12:34) - Leveling up changes the person you compare yourself to.
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Picking Your Niche | Ep 374
15 maart 2022 · 14 min
You will never make it by taking shortcuts. Today, Alex (@AlexHormozi) talks about how to pick your niche when creating a business, the importance of putting the time and effort into that niche, and the why taking the easy route is never the answer to success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps
(1:27) - Wrong idea: picking niche without knowledge about it
(5:34) - Difficult to pick niche without experience or doing something
(8:41) - Career built on foundation, skipping steps leads nowhere
(11:09) - Time and effort in growing business or niche is important
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Time Horizons | Ep 373
10 maart 2022 · 22 min
Your time matters. Today, Alex (@AlexHormozi) talks about the different thoughts and frameworks that worked for him in his entrepreneurial journey, how these lessons can be applied to marketing, employees, relationships, and health, and how continuous improvement is the name of the game.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:52) - Rich people hold for long-term goals, while rich people focus on short-term goals.
(4:10) - Marketing: get people to buy, improve product continuously, not just sell.
(10:13) - Be patient with hiring, find skilled contributors, not just "good enough".
(14:25) - Choose fruitful relationships for the long-run, not just convenient ones.
(17:40) - Commit to a diet/lifestyle for 10+ years, not temporary choices.
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Why I Sold | Ep 372
8 maart 2022 · 24 min
It takes one giant leap to change your life. Today, Alex (@AlexHormozi) talks about the story of why he sold almost all that he had in exchange for his time, energy, and headspace. He also talks about the obstacles he had to face when making this big decision.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:44) - Five major themes: why sold, why kept, money story, headspace, outcome
(5:54) - Story of why Alex sold almost everything he had
(9:06) - Why kept one business and focused on it
(18:04) - Reclaiming opportunity cost: headspace, time, energy
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Most Businesses Are Worthless | Ep 371
22 februari 2022 · 16 min
No one wants to buy a job. Today, Alex (@AlexHormozi) talks about why most businesses are considered worthless, the actions you need to take to bring more value, and making your business sellable.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:23) - Small businesses lack value; they're jobs, not businesses.
(6:25) - Hire skilled people to run the business efficiently.
(8:50) - Money-focused approach leads to burnout; structure and support necessary.
(11:11) - Targeted sales, proper hiring, and sellability determine business worth.
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How To Deal With Haters | Ep 370
17 februari 2022 · 12 min
Copying is a form of flattery. Today, Alex (@AlexHormozi) talks about dealing with backlash, copycats, and how to rise above these kinds of situations.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:31) - Backlash and copying ruins your business; predict their actions.
(3:58) - Haters focus on you, not their audience; get louder.
(7:00) - You have the higher ground; they envy your success.
(8:58) - Guide: Align actions with values; never act out of malice.
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Who To Hire First | Ep 369
15 februari 2022 · 8 min
Gain more money by spending less time. Today, Alex (@AlexHormozi) talks about the kinds of people should hire first when you are scaling your business, what to look for, and how to make the most of your time.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Start of business: hire based on low cost, high time.
(4:15) - Hire for admin or customer fulfillment, time-consuming areas.
(7:07) - Early hires bring maximum profit in minimal time, decision-makers.
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How Many Products Should I Have | Ep 368
10 februari 2022 · 10 min
How would you like to pay? Today, Alex (@AlexHormozi) talks about how to maximize your revenue by narrowing down the products you sell and a little sales trick that will involve focusing on payment methods rather than the product list itself!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:31) - Simplify product listing, maximize payment terms, focus on value.
(6:23) - Let sales team focus on one main product for clarity.
(8:01) - Focus on main products, maximize payment options, increase conversion rate.
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How to Make friends with Billionaires | Ep 367
8 februari 2022 · 8 min
Build bridges, not burn them. Today, Alex (@AlexHormozi) talks about the five rules he lives by when he networks with others. His last two golden rules are surefire ways to grow relationships that are long-term.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:57) - Rules 1-3: Introduce, remember, provide value, earn respect, show care
(4:33) - Rule 4: Always say yes, accommodate as much as possible
(6:01) - Rule 5: Never ask, let them offer help on their own
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If You're Going To Pitch, Pitch Hard | Ep 366
3 februari 2022 · 11 min
Either you sell or you don’t. Today, Alex (@AlexHormozi) talks about the time he bombed at a pitch, his takeaways from that moment, and understanding the value of going all in and not going halfway.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:16) - Sell or don't when presenting or pitching.
(4:37) - Extreme moments teach valuable lessons. Reflect and learn.
(7:08) - Avoid shortcuts. Give your all, even in repetitive tasks.
(9:29) - Big vs small businesses: Understand goodwill and provide value.
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Ownership To CEO | Ep 365
25 januari 2022 · 10 min
OWN the company, not RUN it! Today, Alex (@AlexHormozi) talks about the difference between being an owner vs. a CEO of the business and the advice to take in order to sell the company and get the freedom you desire.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:49) - Structure business to run independently for freedom.
(4:46) - Be an advisor, not a leader in your business.
(6:58) - Company must grow without you to be an owner.
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This Management Hack Took Me Years To Learn | Ep 364
20 januari 2022 · 10 min
Keep doing this mistake, and you’ll never reach your goal! Today, Alex (@AlexHormozi) talks about how this simple management hack he realized over the years has greatly helped him reach his goals, improve his management skills, and get his team to perform excellently. This piece of advice will definitely help you manage your team to do exactly what needs to be done!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:09) - Lack of motivation, knowledge, and clarity hinders desired actions.
(5:10) - Prioritize primary actions for goal achievement, not goal setting.
(7:58) - Outcome-based goals may not align with effective actions.
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The 3 Most Important Lines In Your Business | Ep 363
18 januari 2022 · 9 min
This is the golden ratio. Today, Alex (@AlexHormozi) talks about how the most successful framework involves only three important lines that will dramatically bring in more value and money to your company and the different combinations of these lines.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:30) - Three lines: sell price, value, cost to you
(2:56) - Examples of combinations based on different levels
(6:49) - Golden ratio: provide valuable, low-cost, create customer surplus
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Our $10M Mistake | Ep 362
13 januari 2022 · 9 min
Time is money. Today, Alex (@AlexHormozi) talks about the mistake he’s been doing with his company for two years that made him lose millions of dollars, how he was able to spot the problem, and how potential is always far greater than the constraint.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:20) - Two quarters passed, goal not reached despite added hires.
(4:59) - Realized problem: time-consuming tasks for HR person, flawed system.
(6:54) - Lesson: Look beyond immediate action, optimize system's potential.
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This Is How My Mentor Set Up My Wealth | Ep 361
11 januari 2022 · 14 min
Set yourself up for WEALTH! Today, Alex (@AlexHormozi) talks about the advice he got from his mentor on how to set up his entrepreneurship journey towards the path of success and wealth with insightful tips!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:53) - Understanding risk in investments
(2:30) - Key investment considerations: yield, tax, and capital preservation
(4:38) - Strategic wealth allocation for entrepreneurs
(9:11) - Leveraging indexes for low-risk, high-return investments
(11:41) - The entrepreneur's approach to wealth management
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Active Business to Passive Income | Ep 360
6 januari 2022 · 11 min
Wealthy people own the right things. Today, Alex (@AlexHormozi) talks about his experience and what he learned in regard to turning an active business into a passive income. Listen in as we learn the mental framework that is needed in order to take two steps forward in the field of business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:36) - Passive vs. active: what's the better choice?
(1:54) - How and when to make the transition
(3:25) - Mental framework that took time to discover
(7:43) - Turning active business into passive income: big picture
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Why I Don't Go Home For The Holidays | Ep 359
4 januari 2022 · 21 min
The beliefs that we truly believe are the ones we don't see. Today, Alex (@AlexHormozi) talks about why he doesn't go home for the holidays and the mindset that he has developed that has set him apart from his past. Listen in to find out what you need to do in order to elevate!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:42) - Reasons for not going home: people haven't grown.
(4:31) - Business hierarchy: intolerance for outdated voices.
(6:59) - Fluid identity: identify negative self-talk for change.
(11:04) - Trick ourselves to believe and grow faster.
(16:49) - Desire for wisdom and its importance.
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Changed The Entire Gym Industry | Ep 358
30 december 2021 · 14 min
Get them to care by showing you actually care. Today, Alex (@AlexHormozi) shares with us his story of how he solved the churn in the gym industry, and the process he did to achieve this goal!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:03) - Alex shares backstory and struggles during Gym Launch.
(4:14) - Gathering gym owners to discuss customer surplus and focus areas.
(8:06) - Five factors in group discussion: accountability, feedback, community events, personalization, consistency.
(11:33) - Solve problems: consult experts, find solutions, consolidate findings, explore industry efforts.
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What I Eat | Ep 357
28 december 2021 · 18 min
It's all about longevity if you want to play the game. Today, Alex (@AlexHormozi) talks about what he eats, and how the principles he applies to his diet can be applied to the entrepreneurial space!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:44) - Understand body concepts to improve diet: body type, fat/muscle focus.
(5:00) - Not all diets work: replace bad with worse.
(5:56) - Know calories, protein, volume for body goals.
(11:57) - Secret to lifelong body: proteins, control overeating, food combinations.
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F End Of The Week | Ep 356
23 december 2021 · 11 min
It’s now or never… Not “later”. Today, Alex (@AlexHormozi) talks about how to change your team’s mindset to acting quickly on bottlenecks, and having a more sense of urgency and efficiency in order to improve your company’s system!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:12) - Gap between thoughts becoming reality should be shorter.
(2:55) - Set tone for team: end of day > end of week.
(7:26) - Speed is actual hours, prioritization, getting things done ASAP.
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