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I Taught 115+ Salesmen My Closing Framework | Ep 305
3 juni 2021 · 45 min
Simplicity is what scales. Today, Alex (@AlexHormozi) talks about some frameworks that have helped him become a better salesman, close high-ticket deals, and overcome the fears that most entrepreneurs face, “What if I never make it?”
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:13) - Mastering sales: strategies for exceptional growth
(4:20) - The power of simplicity in sales
(5:46) - A personal story of resilience and recovery
(13:12) - Unlocking sales success: the closer framework revealed
(21:07) - The art of the sales call: questions, restatements, and stories
(22:56) - Selling the vacation, not the plane: a sales strategy
(25:46) - Addressing concerns and closing deals
(35:20) - Mastering tone for sales success
(38:10) - Building conviction and belief in your product
(44:35) - Final thoughts and resources
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3 Levels of Growth for Employees & Entrepreneurs | Ep 304
1 juni 2021 · 14 min
The machine that builds the machine! Today, Alex (@AlexHormozi) talks about frameworks for becoming successful with how you think about yourself and your business. Become the solution that's going to debottleneck any problems you face!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:07) - Aspects to business’ growth: yourself, employees, departments, and the company
(3:08) - Differences between “what to do’s”, “how to do’s”, and “who will do it?”
(6:54) - Building the machine that builds the machine for you
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4 Strategies That Help Me Not Want To Quit | Ep 303
27 mei 2021 · 14 min
Be in this for the long haul. Today, Alex (@AlexHormozi) talks about how longevity is a key factor to creating success, the state in which you can manage your thoughts, and some insightful strategies for you to continue playing the game.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:17) - Imagine bad situation multiplied by a thousand, desensitize feelings.
(3:59) - Prepare mental state, expect worst scenario possible.
(6:09) - Soak in idea, imagine worst scenario, change perspective.
(8:20) - Many things we do lose meaning, no inherent meaning.
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7 Disciplines I'm Trying To Master | Ep 302
25 mei 2021 · 14 min
I’m not good at this YET, and that’s okay. Today, Alex (@AlexHormozi) talks about the different disciplines we encounter in our lives and helps us assess which ones we are skilled at and the ones we are lacking in order to further improve ourselves.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:36) - 3 Disciplines: Foundational, Physical, and Professional
(4:17) - We encounter more types of disciplines: Emotional, Relational, and Financial
(9:40) - The most important discipline that practically ties up everything else is Philosophical
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Stop Day Trading [Do This Instead] | Ep 301
20 mei 2021 · 11 min
Is it worth the money? Today, Alex (@AlexHormozi) shares his thoughts about Day Trading, long-term vs. short-term investing, and why it’s better to just find a different hobby instead.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:28) - Alex shares the mistake he made that cost him $200k
(4:39) - The capital gains treatment gets thrown out the window
(8:04) - “I have to pay taxes on regular income because I sold it within a year”
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Volatility vs. Risk | Ep 300
18 mei 2021 · 21 min
Wealth is not a number, it’s a ratio. Today, Alex (@AlexHormozi) talks about a conversation he had with one of his salespeople on how they can increase their wealth by knowing the difference between volatility and risk as well as some practical plans of action that are way more fulfilling than the what people think ultra-wealthy is all about.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:28) - Alex shares a conversation with one of his salespeople about his direction in life
(2:28) - The classic poor person will not know the difference between volatility and risk
(6:05) - Have a strong income-to-expense ratio, pay your debts, etc.
(11:49) - Understand that there are a ton of risks in being an entrepreneur
(16:33) - Action plan to create the wealth that he wanted
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6 Hacks I Use To Create High Margin Service | Ep 299
13 mei 2021 · 10 min
Do you use any of these 6 hacks? Today, Alex (@AlexHormozi) talks about his “Service Delivery Cube” Framework, how this creative process helps him think about how he explains products, and generally, how can entrepreneurs provide more value.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:55) - 1st: "the ratio", 2nd: "to what extent"
(3:44) - 3rd: "support level", 4th: "how is the info consumed?"
(5:50) - 5th: "speed and convenience", 6th: "one 10 next to one 10th"
(7:52) - Find excess capacity to generate more revenue and profit.
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The 3 Evil "E's" Entrepreneurs Make | Ep 298
11 mei 2021 · 14 min
Growth will pay the expenses. Today, Alex (@AlexHormozi) talks about the three evil “E’s” in entrepreneurship, how each evil affects you, and gives advice on what you can do to avoid them! Be careful, for they might just be in front of you without realizing it!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:27) - The 1st evil “E” of entrepreneurship is Expectations
(3:36) - The 2nd evil “E” is Emotions
(8:28) - The 3rd evil “E” is Expenses
(12:19) - The evilest of the E’s and what to do to avoid them
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Secrets to making money without a lot of clients | Ep 297
6 mei 2021 · 12 min
What value are you bringing to the table? Today, Alex (@AlexHormozi) talks about the 6 ways to increase Lifetime Value in your products, dives a bit into each way, and shares his personal favorite one at the end (which he thinks is the most powerful of all!)
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:17) - The 1st way is to increase the price & 2nd way is to decrease the cost
(3:55) - The 3rd is to increase purchase frequency & 4th is to upsell
(5:19) - The 5th is “cross-selling” & the 6th is “down sales”
(10:03) - The most powerful way to increase LTV between the 6 ways
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One SKILL That Is HARD To Learn, BUT Will Pay Off FOREVER | Ep 296
4 mei 2021 · 15 min
Replicate success before you iterate. Today, Alex (@AlexHormozi) talks about the ONE skill that is incredibly hard to learn, how you can train yourself to develop the skill, and the importance of learning it. (Hint: you already have it!)
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:05) - Understanding the value and skills for talent switch industries
(5:14) - Conviction in sales: deep roots, certainty for leads
(6:58) - Learn from failures or make every mistake yourself
(8:32) - Alex shares best way to master skills: repetition is key
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The Entrepreneurial Journey | Ep 295
29 april 2021 · 11 min
A lack of control to complete control. Today, Alex (@AlexHormozi) talks about the hardships entrepreneurs face in the industry, the one component that is stopping them from moving forward, and how to properly manage this once you’ve encountered it.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:52) - Entrepreneurship forces change and identity transformation.
(2:47) - Control issue: discomfort in letting go of what you hold.
(6:11) - Buying back control: questioning what you want to control.
(7:20) - Relinquish control, maintain accountability for the results.
(8:55) - Building great things requires trusting others with control.
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Get People To Agree By Saying NO | Ep 294
27 april 2021 · 8 min
A cool trick to change your approach to sales questions to increase sales! Today, Alex (@AlexHormozi) talks about how you can effectively sell anything by structuring the way you ask questions to your clients. He also mentions the power of altering the question in such a way that your clients are saying “yes” by answering “no”. Sounds good? Let’s get into it…
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:54) - Get enough agreements, they'll want to work with you.
(2:44) - Alex knows sales teachers who are natural salesmen.
(3:57) - Phrase questions properly, get people to say yes by saying no.
(5:42) - Use psychology to trigger responses, understand how people respond.
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How The Ultra Wealthy Get Paid First [Money Ladder] | Ep 293
22 april 2021 · 9 min
The way you view money, matters. Today, Alex (@AlexHormozi) talks about the money ladder graph he’s created, what it’s all about, what happens in each factor of the money ladder, and the importance of understanding this model in order to become wealthier.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:41) - Money Ladder: order people get paid, changes money flow.
(3:50) - Money flow through banks: capital stack, preferred creditor, etc.
(4:33) - Insurance companies: get paid upfront, appreciate over time.
(7:39) - Top of ladder: God gets 10% for life, summary factors.
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The One Problem Every Entrepreneur Has... | Ep 292
20 april 2021 · 12 min
Every entrepreneur has one problem... a people problem. Attracting, hiring, and keeping the right team members can make or break your business. Today, Alex (@AlexHormozi) talks about the single problem that entrepreneurs are facing when it comes to company growth: the talent they hire. He also explains the various reasons why this is a problem for entrepreneurs and the steps to take to avoid it.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:48) - Knowing team members' differences and strengths, weaknesses, etc.
(4:10) - Employee ownership, accountability, and providing solutions after situations
(6:55) - Brand manager cares about improving customer experience deeply
(9:20) - Raise the bar to attract the best employees to your team
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The Metric Warren Buffet Cares Most About and How To Use it to Take Home More Cash | Ep 291
15 april 2021 · 13 min
Keep the cash flowing! Today, Alex (@AlexHormozi) talks about the number one mistake he says a lot of entrepreneurs make in terms of making more money. He also talks about the number one metric that he uses to track his businesses, and why you should follow this concept. if you're thinking about reinvesting in the business, make sure that the dollars that you're choosing to reinvest, you're getting the best return on capital you possibly can.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:25) - Alex's top metric: Net Free Cash Flow.
(3:20) - Reality: 99% of businesses never get sold.
(4:24) - Entrepreneur mistake: Neglecting Net Free Cash Flow.
(5:49) - Net Free Cash Flow: Profit exceeding business needs.
(9:22) - Regular exposure to discounted risk: Operational Risk.
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How to Make $1 Million Dollars Per Year | Ep 290
8 april 2021 · 11 min
Money, Money, Money! Today, Alex (@AlexHormozi) talks about something everyone wants to hear: how to make a million dollars. He breaks down the simple math equation you need to follow in order to achieve this goal, and the actions you should start doing to get ahead of the game.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:43) - Know units sold for goal. (realistic goals)
(1:54) - Math behind million dollars & customer lifetime value.
(3:30) - Examples of Lifetime Value and how to achieve it.
(7:11) - Follow math, set goals, understand LTV for million-dollar business.
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How To Use Data in Marketing | Ep 289
6 april 2021 · 15 min
It’s all in the numbers! Today, Alex (@AlexHormozi) talks about the importance of data analytics in your company, how the 3 wheels can be used to drive the messaging of your marketing campaigns, and even understand the consumer behavior of your customers! By thoroughly looking at the data and understanding what they mean, you can drive more compelling messages that will drive more sales for your company!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:30) - Marketing: understanding data as a consistent source of new material.
(1:45) - Data variables: base campaigns on different variables to maximize impact.
(7:33) - Showing increases: percent, absolute, revenue, and subsequent increase.
(9:54) - Three wheels: apply them to various stats like profit, revenue, churn.
(11:59) - Alex's template: guide for data-driven marketing campaigns.
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$0-$100M Broken Down | Ep 288
1 april 2021 · 17 min
We need to be better people in order to attract better people. Today, Alex (@AlexHormozi) talks about the big chapters in the growth of a business, and how to get from $0 to a million dollars a year using a very simple framework involving your product line and the channels you use to distribute.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:47) - Getting from $0 to $1 million: learn to sell one product on one channel
(2:24) - Value ladder & increasing LTV through cross-sells, upsells, etc.
(5:14) - Hierarchy within company & entrepreneur vs. entrepreneur dilemma
(9:02) - Finding growth-driven entrepreneurs who innovate and take initiatives
(14:29) - Entrepreneur's biggest problem: finding good people; hardest problem ever
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Rich People Behavior | Ep 287
30 maart 2021 · 14 min
Did you know…Rich people actually spend less? Today, Alex (@AlexHormozi) talks about the key traits that wealthy people possess, why it’s important to possess the necessary skills that will help you on your path to success, and how to grow your money as you’re hustling.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:17) - The power of skills over money
(1:33) - Investing in real estate vs. buying a business
(3:56) - Negotiation tactics and seller financing
(7:00) - Personal experience: expanding gym locations
(10:15) - The philosophy of wealth and risk management
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How to Really Learn Sales and Marketing | Ep 286
25 maart 2021 · 10 min
Actual over theoretical. Today, Alex (@AlexHormozi) talks about the importance of growing your experience in sales and marketing rather than just reading books and putting theories to the test.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:56) - Alex's life unchanged after reading books.
(2:40) - How did you develop marketing and sales strategies?
(4:27) - Most people lack belief in their product and prospects.
(7:24) - Practice skills instead of just reading books.
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Life Changing Money Beliefs | Ep 285
23 maart 2021 · 15 min
It takes money to grow a business. Today, Alex (@AlexHormozi) talks about his beginning with Gym Launch, the obstacles he went through, how his sudden shift in mentality got him out of an endless cycle of burden, and how this change in perception led him to the path of success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:29) - Gym Launch, stuck in rough place, refund rate obstacle
(4:38) - Alex's perception shift: "Just have to make money"
(6:24) - Successful people always in mindset of generating money
(10:13) - Risks are unforeseeable, ask "How can I make money?"
(12:17) - Warren Buffet's "owner earnings" change perspective on money/business
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Affiliates of New Business | Ep 284
16 maart 2021 · 9 min
Let’s shake on it! Today, Alex (@AlexHormozi) talks about the four reasons why he really likes affiliate relationships a lot, dives into each reason, and how they can further improve business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:43) - Product lines, upsells, downsells, and their differences
(2:27) - Reason #1 - Less opportunity costs, avoid early mistakes
(3:22) - Reason #2 - Benefit from value, stack offers, introduce core offer
(6:01) - Reason #3 - All profit, earn revenue through negotiation
(7:02) - Incredibly flexible, find alternative solutions to satisfy clients
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When It gets Easy Go Hard - Fat Pitch | Ep 283
11 maart 2021 · 11 min
Strike while the iron’s hot. Today, Alex (@AlexHormozi) talks about the time he attended a mastermind, presented his business numbers, and how everyone else in the room was so amazed at the fact that he wasn’t doing anything to 10x the money because of its massive potential. It’s time to step up and take on this fat pitch before it’s too late.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:37) - Alex's story: Invited to mastermind, advised to accelerate business.
(4:25) - Attendees recognized potential: 10x business before it's late.
(6:44) - Issue in internet culture: Belief of multiple revenue streams.
(9:53) - Seize the opportunity: Step up and give your all.
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Damaging Admissions | Ep 282
9 maart 2021 · 8 min
Adding negatives can make a positive. Today, Alex (@AlexHormozi) talks about one of his strongest and most powerful tactics in persuasion that allows you to use integrity, to increase the trust in your prospects, and by owning all of your deficiencies with a single statement.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:29) - Game-changing tactic: using "BUT" to persuade clients
(3:38) - More negatives at the start make statements believable
(6:08) - Negative reviews give credence to positive aspects
(7:10) - Warning about extreme effects enhances believability of achievement
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The Perfect Business | Ep 281
2 maart 2021 · 17 min
Do you have what it takes to own a “perfect” business? Today, Alex (@AlexHormozi) talks about what the perfect business looks like to him, the factors that contribute to this vision, and shares some characteristics we need in order to get ourselves on the road to this ultimate goal.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:25) - Factors: unique, expensive, and sticky air
(6:02) - Markets built on information advantages and inefficiencies
(9:45) - Characteristics: risk-averse, long-term thinking, unteachable character
(14:58) - Building value, not getting rich quickly
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$1.2M Avoidable Mistake | Ep 280
25 februari 2021 · 7 min
Don’t take more than you can handle. Today, Alex (@AlexHormozi) talks about the mistake he committed during the time he was running Gym Launch, how this mistake not only cost him the value he was bringing to clients but also cost him millions. He also shares advice to avoid this kind of mistake.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:05) - Gym owners lack data tracking, unaware of churn and profit.
(3:17) - Advice: Don't take on too much at once.
(4:52) - Keep business simple for it to grow big.
(6:00) - Learn to say no, emotions affect decision-making.
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Money Talk - How to Retire by The Age of 40 | Ep 279
23 februari 2021 · 19 min
You don't need to make a million dollars a year to be in the top 1%. Today, Alex (@AlexHormozi) discusses wealth, the tactics you can use in order to retire by the age of 40, and the reason why most people cannot achieve this milestone in their lifetime.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:44) - Desire to be in the top 1% of wealth bracket
(2:15) - People outliving their means is a common mistake
(4:44) - Alex explains his "1% pyramid" model
(10:45) - Consider income and time to save thousands monthly
(13:48) - Alex's simple retirement calculator for your use
(14:34) - Percentage of income spent determines how quickly you earn
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$1M Mistake #2 - Firing 20 People Because of A Bad Call | Ep 278
18 februari 2021 · 8 min
Always keep the quality in check. Today, Alex (@AlexHormozi) shares his experience during the time they had to fire many of their employees, what he and Leila were feeling during that time, the reason why they had to proceed with this move, and the lessons he learned from this.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:30) - Realized 4 people doing work of 25 in supplements company
(2:48) - Lesson #1: Lack of experience hindered individual growth. Lesson #2: Irrelevant service business experience.
(5:17) - Hired new director to optimize employee utilization after mass firing.
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How To Avoid Bad Partnerships | Ep 277
16 februari 2021 · 13 min
It’s better to recognize an error early than never. Today, Alex (@AlexHormozi) breaks down the roles of each partner, and how to know whether or not it’s a smart decision to pursue the partnership depending on your situation.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:25) - 1st reason: No partners, no terms or agreement
(3:56) - 3 pillars of a business: acquisition, product, operations
(8:58) - Small businesses think and act small
(11:39) - Bonus fact: Married couples in business last longer
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The Simple Exercise You Can Do TODAY, to Find Your Biggest Opportunity for Growth | Ep 276
11 februari 2021 · 13 min
Two words: Lifetime Value. Today, Alex (@AlexHormozi) breaks down a simple exercise that will help you find where you should be placing your energy on in order for you to open more opportunities for growth in your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:03) - 2 ways to grow a business: Acquisition & sub-factors
(3:45) - Business growth through customer LTV increase
(6:54) - 5 ways to increase backend: price, cost, resells, cross-sells, upsells
(11:08) - Exercise goal: clarity, not overwhelm, for business growth
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The Only 3 Things To Say When Closing Sales | Ep 275
9 februari 2021 · 15 min
What you say matters. Today, Alex (@AlexHormozi) talks about the three different statements you can start saying whenever you’re closing or selling sales and dives into the implications of each statement when you’re talking to a client.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:52) - Finding good salespeople is challenging due to their expertise.
(2:06) - Three types of statements in selling.
(4:18) - Question beliefs to provide value, not just tactical advice.
(8:38) - Share relevant mini-stories, convince with words, not just stats.
(10:46) - Best way to sell: understand and track what they're saying.
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Lessons from $30,000 hr Coaching w Grant Cardone | Ep 274
4 februari 2021 · 18 min
Sometimes, hearing a 3rd person’s point of view can greatly help you with the next steps you want to take! Today, Alex (@AlexHormozi) shares with us some of the valuable insights he got from his 1-hour private coaching call with Grant Cardone, and what he had to say about Alex’s 3 objectives to tackle during the call.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:55) - Keep acquiring skills, develop character traits
(2:58) - Objectives: wealth, income, personal branding
(11:20) - Others' success means they're better fundamentally
(14:28) - Grant's genuine question impacted Alex's goals
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Unrealistic Expectations of Education | Ep 273
2 februari 2021 · 15 min
Am I closer or further away from my goal? Today, Alex (@AlexHormozi) shares his thoughts on how expectations of education can be the root of many people’s failures in life, how we can keep ourselves grounded whenever we project absurd expectations, and the “winning formula” to improve your outlook.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:20) - Change happiness by expecting less
(2:49) - Issue with binary outcome in learning and goals
(5:50) - Toxic belief: making money after graduation
(7:44) - Does a non-priority align with your ultimate goal?
(12:06) - Ask if expectations are reasonable and can be lowered
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The Price and Value of Employees | Ep 272
28 januari 2021 · 31 min
Protect the company at all costs. Today, Alex (@AlexHormozi) shares a story of an HR manager’s choices gone wrong, the two lessons he got from this moment, and what “value” really means when running a company.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:52) - HR role: not about making people happy, cautionary story.
(7:03) - Employees ≠ customers. The company is the customer.
(12:27) - Value: marketing/sales primary, operations secondary.
(21:00) - Company's value based on people. HR recruits talent, protects.
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CEO to Investor | Ep 271
26 januari 2021 · 16 min
The clock is ticking… or is it? Today, Alex (@AlexHormozi) talks about his major change in perspective and insights when it comes to his 5-year time horizon shifting from CEO to shareholder, to board member, etc. and how thinking of your own time horizons can lift a lot of your stresses in life.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:57) - Day-to-day goals can make you forget long-term investments.
(3:46) - Time as an inevitable force: working for or against?
(6:27) - Use compound growth to your advantage, not as hindrance.
(7:40) - Develop consistency discipline for disproportionate returns.
(12:43) - Leading growth indicator: number of interested inquiries.
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My Worst Mistake | Ep 270
22 januari 2021 · 9 min
Sometimes, it’s not always about trying to conquer. Today, Alex (@AlexHormozi) takes us back to when he made one of the biggest mistakes in his entrepreneurial career and really shares the “losses” rather than always hearing the “wins” in order to give us more perspective about the industry.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:53) - Mistakes break you more than wins; Alex's company struggled with churn.
(2:56) - Idea of "more for less" cost Alex millions.
(4:46) - 3 Moral lessons: prices, raise prices, understand benchmarks and solutions.
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2020 Lessons & Failures | Ep 269
19 januari 2021 · 1 uur 4 min
How bad do you want, what you claim to want? In this highly requested episode, Alex (@AlexHormozi) shares with us the lessons and failures that he took away from 2020, reflections on his notes, and what he learned in perhaps his largest year of growth yet.
If you'd like to go back and listen to Alex's recap of 2019, click on this link. 2019 Failures and Lessons
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:21) - The journey of learning and scaling in business
(8:52) - Shifting mindsets: from CEO to investor/owner
(14:37) - The power of strategic hiring and minimalism in growth
(24:40) - Investment strategies and financial management insights
(33:12) - Finding purpose beyond financial success
(35:09) - Finding meaning in work: the true wealth
(38:00) - Innovation and adaptation: the 3-year product cycle
(42:40) - Expanding time horizons for long-term success
(46:59) - Investor mindset: rethinking business strategy
(53:52) - Mentoring the next generation: anecdotes and advice
(1:02:59) - Looking ahead: optimism for 2021 and beyond
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What I did after I lost everything to make $100k | Ep 268
19 januari 2021 · 12 min
It’s all about the skills. Today, Alex (@AlexHormozi) shares with us the decisions and mindset that helped him get out of having nothing to earning millions, his strategy with sales and leads, and how the skill of acquisition came in very handy.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:47) - Developing versatile skills helps in any situation, even after loss.
(4:51) - Useful skills give hope after financial loss.
(7:10) - Knowing business and value propositions enables success.
(8:33) - Alex shares his sales process and how he found luck.
(10:33) - Learning skills brings peace of mind money can't provide.
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What Got You Here Wont Get You There - FALSE | Ep 267
15 januari 2021 · 12 min
Repetition can often lead to growth. Today, Alex (@AlexHormozi) talks about one of the most integral lessons he has learned when it comes to replicating success, why repetition outweighs any tactic, and why we need to be reminded more than we need to be taught.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:10) - Repeat successful actions to reach business goals.
(4:09) - Be true to yourself to achieve your aspirations.
(6:52) - Don't start from scratch, repeat successful strategies.
(9:43) - Content: build reputation or use as primary marketing method.
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Volume Negates Luck | Ep 266
12 januari 2021 · 10 min
People who don’t understand probability don’t know the word “Luck”. Today, Alex (@AlexHormozi) shares a quick lesson he learned while he was talking to his 18-year-old neighbor about probability, luck, why volume negates both those factors, and tries to paint a different frame of seeing success & the work required to get there.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:57) - Probability outcome: gamble on marketing, assess return on investment.
(2:02) - Volume negates luck and probability in business.
(2:58) - Realizing desired outcome, unwilling to continue, not for me.
(5:49) - Skill is the only thing that separates you.
(8:15) - Alex's question to neighbor, already twice as wealthy.
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Learning the Right Lessons From Failures | Ep 265
8 januari 2021 · 11 min
Failures are always going to be lessons. Today, Alex (@AlexHormozi) shares his thoughts and advice on how you can learn the right takeaways from the failures you experience in your life without remembering the scars and how to shift your perspective on learning lessons to a positive view.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:38) - Hardest thing: learning right lesson from failure
(1:49) - Dangerous: learning wrong lesson from failure reinforces incorrect lesson
(3:50) - Possible incorrect lesson learned: success should come big and fast
(6:22) - Entrepreneurship: unlearn to think from different perspective
(9:14) - What if success is outside forces and failure is your fault?
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Generate Flow. Monetize Flow. Add Friction | Ep 264
5 januari 2021 · 8 min
All you need is for them to keep saying YES. Today, Alex (@AlexHormozi) talks about the quickest way to keep your money flowing with one framework, the “poor people” mentality, and giving an exceptional offer.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:48) - Learning the right lesson from failure is challenging.
(1:59) - Learning the wrong lesson from failure is dangerous.
(4:21) - Incorrect lesson learned: success should come big and fast.
(6:57) - Unlearn to think from a different perspective in entrepreneurship.
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$100k is the Hardest Amount to Make | Ep 263
1 januari 2021 · 11 min
“You inherently become more valuable and you stop seeing your failures as failures”. Today, Alex (@AlexHormozi) talks about why making your first one-hundred thousand dollars is the hardest milestone to reach, time vehicles, leveling up your skillset, and how adding more people to the team can help you build the foundation of acquiring more skills.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:54) - First $100 in bank is most meaningful
(2:51) - Hard to earn $100K: time, vehicles, leverage
(4:30) - Earning $100 hard due to effort required by vehicles
(5:29) - Common mistake: outsource work without learning new skills
(9:17) - Deliberate effort improves skillset through volume of practice
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What are You Willing to Sacrifice | Ep 262
29 december 2020 · 16 min
Ask yourself, is it really worth your time and effort? Today, Alex (@AlexHormozi) talks about the decision-making process that he uses to evaluate opportunities that don’t just apply to entrepreneurs, but to anyone in general.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:57) - Conversation with 18-year-old neighbor about future plans, college, etc.
(4:10) - Presenting socially acceptable solutions without the right reason.
(5:28) - Perspective on sacrificing effort and outcome in our lives.
(8:20) - Stories shaping who we have become.
(9:39) - Failure is part of entrepreneurship, not defining you.
(13:30) - Seasonal actions, not forever; sometimes uneven.
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The Rule of One | Ep 261
25 december 2020 · 6 min
Demand through compelling words. Today, Alex (@AlexHormozi) talks about an insightful concept he learned while he was at a mastermind and how to effectively use this framework.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:05) - "The Rule of One": find a clear, unique, and compelling message.
(4:41) - Have one powerful message that drives action towards you.
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How to Recognize Opportunity in a Marketplace | Ep 260
22 december 2020 · 8 min
Are you really looking at the right market? Today, Alex (@AlexHormozi) talks about the important questions you need to be asking when evaluating the market to determine opportunities and the viability of an option.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:19) - Identifying a good market for your business
(1:36) - The four key market characteristics for success
(4:26) - Applying the market selection framework
(6:30) - Making the right market choice
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Ham and the Garlic - Give the market what it wants | Ep 259
18 december 2020 · 6 min
Lead your clients to the best destination. Today, Alex (@AlexHormozi) discusses about a fun story that often gets shared around in the industry and a great lesson in meeting your clients where they are today, in order to get them to where they want to be tomorrow.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:19) - Alex shares "Ham and the Garlic" story
(2:50) - Give people what they want to give what they need
(4:50) - Change perspective, speak truth, relate, understand clients' problems, fears
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The Sales Tactic that added $35M in Sales | Ep 258
15 december 2020 · 7 min
Sometimes it takes one action to curve your life in a better direction. Today, Alex (@AlexHormozi) talks about a pivotal moment in his life when he was pitching and the amazing sales tactic that helped him grow his money exponentially.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:11) - The struggle and breakthrough in supplement sales
(3:55) - Introducing the game-changer: the assumed close
(5:17) - Expanding the strategy: upselling across locations
(6:01) - Applying the assumed close beyond supplements
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The 3 Biggest Levers in Business | Ep 257
11 december 2020 · 10 min
You need all gears in order to fully function. Today, Alex (@AlexHormozi) shares with us the 3 levers of business growth that will have the biggest direct impact on how much money you make, and dive into discussing each lever.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:35) - 1st lever: market wins, regardless of circumstances
(2:20) - 2nd lever: irresistible offer that's incredible
(3:41) - 3rd lever: persuasion through words, charisma, and communication
(7:17) - Market, Offer, Persuasion: these levers drive business growth
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No Opportunity is forever | Ep 256
11 december 2020 · 6 min
It’s now or never, you decide. Today, Alex (@AlexHormozi) talks about shifting your perspective when it comes to opportunities that won’t last or work forever, and getting to the bottom of why people are giving themselves the excuse to not begin something.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:28) - People find excuses not to start due to lack of understanding.
(2:11) - Longevity of opportunities shouldn't be underestimated, despite being finite.
(3:21) - Arbitrage created cash flow and human resources for many businesses.
(4:27) - Fear and laziness hinder us from seizing opportunities.
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