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1.159 afleveringen, van nieuw naar oud
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Negative Emotional Motivation | Ep 255
4 december 2020 · 9 min
Do you admire or envy someone more successful than you? Today, Alex (@AlexHormozi) talks about a conversation he had with Nick Bayley when he attended a mastermind about motivation, naming your emotions, and how the feeling of envy can be a driver to success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Envy: desire for someone else's possessions, threat to your own.
(2:35) - Envy doesn't make you happy, but can lead to success.
(4:37) - "Rather deal with good for bad than bad for good."
(6:13) - Entrepreneurs judge motivations, need to process emotions.
(7:04) - Analyzing emotions and decisions: focus on actions, not reasons.
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Don't Be Cute | Ep 254
1 december 2020 · 12 min
Just do it exactly as it is outlined. Today, Alex (@AlexHormozi) talks about the one piece of advice every entrepreneur needs to hear. Listen in as Alex reflects on a pivotal concept that was given to him by a mentor.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:05) - Alex dives into the question "What breeds success?"
(3:50) - The reason why "What breeds success" needs to be talked about
(5:30) - The bedrock of successful entrepreneurship
(7:24) - If you're in the process of optimizing something
(9:49) - The shortcut to where you want to go
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The Pie Equation | Ep 253
27 november 2020 · 17 min
This is my most used equation in business. Today, Alex (@AlexHormozi) talks about the one equation you must know to fully understand where your business stands, the lifetime value of your customers, and where you'll cap.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:27) - The number one equation Alex uses the most in all of business
(4:30) - The Pie Equation helps make quick calculations to know where you're at
(8:42) - The importance of using all three variations of the equation & The Golden Ratio
(12:20) - The quick recap of The Pie Equation and the last way to use it
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When I Realized My Success Didn't Hurt My Competition | Ep 252
24 november 2020 · 12 min
You're not going to hurt anyone. Today, Alex (@AlexHormozi) talks about what he felt when he was younger, how that affected him moving forward, and what he learned from that experience.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:07) - Overcoming the chip on your shoulder
(2:04) - Surpassing a rival and finding personal growth
(4:24) - A new perspective on competition and success
(5:21) - Embracing collaboration over competition
(7:33) - The power of positivity and the pitfalls of negativity
(11:08) - Harnessing anger for growth, not destruction
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Arbitrage 101 | Ep 251
20 november 2020 · 10 min
All big businesses run off of extraordinary degrees of arbitrage. Today, Alex (@AlexHormozi) talks about what arbitrage is, how you can harness, and leverage it in your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) - The definition of "Arbitrage" and how all businesses are arbitrage
(3:13) - The difference between economic profits and accounting profits
(6:28) - What factor is going to dictate if it's one market or another?
(7:46) - One valuable concept to understand
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You Are Not Good Because You Are Unwilling To Be Bad | Ep 250
17 november 2020 · 11 min
You are going to suck at this for a very long time. Today, Alex (@AlexHormozi) addresses a belief system that holds many back from learning the things they need to learn in order to be "successful".
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:41) - Breaking down dangerous belief sets
(2:42) - The misconception of being 'bad' at math
(6:27) - Action over inherent skill: a young entrepreneur's success
(7:22) - The importance of persistence and effort in learning
(8:29) - Personal growth through challenging beliefs
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Scaling Outbound | Ep 249
13 november 2020 · 13 min
When it comes to scaling, think outside the box. Today, Alex (@AlexHormozi) talks about one of the issues that have been prevalent in the marketing community: organic outbound not being scalable. He talks about how this issue is actually not as true as you might think and how scaling outreaches can be more consistent and reliable than paid outbound.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:44) - Alex explains scaling and shows calculations based on company data
(4:24) - After calculating, how can you scale your numbers?
(6:35) - In outbound, people are warmer than cold traffic
(7:59) - Scaling outbound: multiply activity and people
(9:58) - Alex shares math of getting VA in company & ROI
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The Rule of 100 | Ep 248
10 november 2020 · 6 min
Want to perfect a skill? Do it 100 times every day. Today, Alex (@AlexHormozi) talks about a simple mindset called “The Rule of 100” and how following this method of increasing volume and repetition of specific actions can bring you closer to improving your skills and growing your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:05) - Do a hundred of something daily to improve skills.
(3:29) - Increase volume to generate skill and outcome growth.
(5:29) - Selling expands when you're not the constraint anymore.
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Money Marketing Ratios | Ep 247
6 november 2020 · 11 min
Man makes the money. Today, Alex (@AlexHormozi) talks about the three kinds of numbers and their relationships when looking at high-level businesses to invest in or partner with.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:59) - CAC & LTV: 1st number to look into.
(2:37) - Gross margin: basis for decisions & "30-day cash".
(4:16) - Relationships: LTV, 30-day Cash, and CAC.
(7:27) - Focus on 2 relationships: LTV to C ratio & 30-day cash to C ratio.
(9:22) - Goal: at least 3 times greater than CAC for viable business.
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Gross Vs. Net Margin | Ep 246
3 november 2020 · 14 min
The slightest difference can make the biggest change. Today, Alex (@AlexHormozi) talks about one of the number one issues he faces when he talks to small to medium-sized business owners: knowing the difference between gross vs. net margin. By knowing the difference between these two, you will instantly shift how you view money and the growth of your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:47) - Difference between gross and net margin & calculation involved
(2:11) - Gross margin creates net margin. Alex's example explains why.
(4:38) - Increasing gross margin: decrease fulfillment cost, increase price now.
(6:42) - Greatly increasing margins scales and yields enormous profit.
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How to get Cheaper Leads | Ep 245
30 oktober 2020 · 9 min
The moment you don’t understand, you’re at a bottleneck. Today, Alex (@AlexHormozi) talks about the important factors you should know when figuring out what your cost per lead is, how these factors work together, and help you understand the kind of paid ads you should be running.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:51) - 3 pieces for cost per lead: CPM, CTR, CPC
(5:22) - Alex explains how these 3 pieces determine cost per lead
(6:50) - When running paid ads, understand platform dynamics and competition
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M-A-G-I-C Offer Formula | Ep 244
16 oktober 2020 · 9 min
Oh, Oh, Oh, It’s MAGIC! Today, Alex (@AlexHormozi) talks about this simple framework he uses in enhancing offers and understanding monetization in the marketplace.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:35) - Alex explains M.A.G.I.C Formula acronyms
(3:38) - Use formula for quick offer variations in monetization
(6:37) - B2B marketing requires less offer variation compared to B2C
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The 6 Ways to Get More Clients | Ep 243
13 oktober 2020 · 15 min
Which way will you go for? Today, Alex (@AlexHormozi) talks about more ways you can start gaining more clients in your business, some pros and cons, and the importance of having more than one way. If something doesn't work on the first try or right away, is it the fault of the platform, or are we actually to blame?
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:07) - 1st-3rd ways: paid advertising, outbound, referrals
(4:32) - 4th-6th ways: affiliates, earned media, owned media
(5:52) - High-volume consistent action is crucial but not easy
(8:15) - Alex discusses pros and cons, focuses on paid vs. outbound
(11:56) - Keep current method, systemize it, add more ways to get clients
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Chiro Mousetrap Breakdown | Ep 242
9 oktober 2020 · 11 min
Make your offer sounds so sweet like honey, they’ll fall into it. Today, Alex (@AlexHormozi) shares with us a best practice that a chiropractor business did in order to increase their sales by adding simple steps and thinking of creative solutions.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:42) - Chiro business doubles leads by changing copy to "scan type"
(2:54) - Position $260 scan as free & simplify payment option
(5:15) - Friend Tim practices 3 nuggets, emphasizes overall value
(6:46) - Layer offers, optimize sales funnel for better results
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Gossip is A Gift [3rd Time's The Charm] | Ep 241
2 oktober 2020 · 11 min
Have you ever been the topic of gossip? Today, Alex (@AlexHormozi) talks about gossip, how this form of communication can actually benefit the person being talked about, and why we need to start being brutally honest with one another rather than speak behind their backs.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:31) - Basic concept of gossip, its relation to communication, and its benefits
(2:35) - Gossipers are starved of authentic communication, but capable of it
(5:39) - Instead of gossiping, make person aware and suggest improvements
(7:03) - As leaders, create environment for honest conversations to happen
(8:32) - Gossiping is brutally honest feedback for improvement
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Hourly Rate Magic | Ep 240
29 september 2020 · 9 min
The more skills you've got, the more money you have. Today, Alex (@AlexHormozi) breaks down how we can find our actual hourly rate, and gives advice on how we can enhance both our skillset and how much we earn if we continue practicing.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:58) - Formula for calculating actual hourly rate
(1:48) - Use hourly rate to quantify activities or value time
(3:11) - Quantify purchases in reverse in terms of time
(4:53) - Skipped money-making activities due to ego and cost
(7:26) - Entrepreneurial journey: practicing higher-level skills with leverage
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$50k Consulting in a Nutshell [This is 🔥 for anyone who understands strategy] | Ep 239
25 september 2020 · 21 min
Profit is what begets growth. Today, Alex (@AlexHormozi) talks about what he does on $50,000 consulting days when he’s talking to high-level business owners and walks us through one of the biggest mistakes he has made that involves the front end. Remember: Once you have a product that is a very well-oiled machine on the back end, it takes a tremendous amount of effort to change your machine.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:39) - Decrease business complexity, improve front and backend.
(6:21) - Factors for front and backend; Alex shares scaling mistake.
(11:59) - Bigger business needs simplicity for scalability.
(15:59) - Create leverage, simplify backend for more profit.
(17:16) - Greater arbitrage = more money and profit in the end.
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The "Size of The Pie" Fallacy | Ep 238
22 september 2020 · 8 min
Just remember that basically. No one knows you. Even when you think everyone does, no one does. Today, Alex (@AlexHormozi) talks about one of the earlier mistakes he’s made in his career which is not understanding how big the marketplace is and the players in the industry. He also talks about how you can avoid thinking that all eyes are on your business and unnecessary “peer” pressure.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:48) - Pie size realization: avoid fixation on one competitor.
(3:04) - Focus on few competitors leads to confusion; be proactive.
(5:02) - Open-mindedness: many businesses, different platforms.
(7:10) - Remember, you're not as well-known as you think.
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If You're Not Growing, Look For This | Ep 237
18 september 2020 · 6 min
Most times when you change things, nothing happens… Today, Alex (@AlexHormozi) talks about changing the way you perceive deficiencies in your business, what are the actual root causes of these deficiencies, and why skipping the basics will lead to your business’s failure.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:54) - Deficiencies due to people not following basic steps.
(3:44) - Lack of basic steps leads to bottlenecks. Remind, not create.
(4:33) - No need for fancy. Remind team, don't teach. No new things.
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Crash Course On Learning Sh*t Fast | Ep 236
15 september 2020 · 10 min
Most of being an expert is never not doing the basics so many times. Today, Alex (@AlexHormozi) talks about a very simple but effective way how you can learn things fast without having to place too much time and effort and how this method will ultimately force growth.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:30) - Learn faster: read and listen to audiobook simultaneously.
(3:43) - Hearing and visual memory: words as you read.
(5:48) - Read multiple books at once, find better ones.
(8:20) - Test understanding: explain or say "just read book."
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What I learned in a $500M Room... [How To Get Unstuck] | Ep 235
11 september 2020 · 12 min
Do you know what’s holding you back? Today, Alex (@AlexHormozi) talks about the time he attended a high-level mastermind and his takeaways from the event. He talks about the consequences of when we add certain emotions to thoughts about certain circumstances in our lives and how not getting to the bottom of why you’re not succeeding will not only damage you emotionally but also hinder you from going beyond your limits.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:22) - Thoughts create emotions and drive action towards circumstances.
(5:06) - Alex's conversation with Brooke Castillo: Fear of failure.
(7:23) - Alex discovered losing self-respect was the root of his fears.
(9:30) - Stepping out of thoughts reduces emotional control. Evaluate usefulness.
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Success = Ingrained Intolerance | Ep 234
4 september 2020 · 21 min
We call it growth instead of change. Today, Alex (@AlexHormozi) shares with us why he prefers not to surround himself with relatives and friends he hasn’t seen in a while, how to combat people putting you in a box, and our choice to give focus to certain phrases or feelings can either make or break you. (This episode originally aired in December of 2018.)
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Alex avoids going home for holidays due to others' perception.
(4:36) - Teaching people how to treat you when moving up.
(7:23) - Our choice on how stories/words affect us.
(10:36) - Necessity breaks beliefs; no other choice.
(12:11) - What others say or we say about ourselves?
(16:47) - Wiser person sees what others don't.
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Purchasing Proximity: The Two most Live-Changing Experiences of My Life | Ep 233
1 september 2020 · 19 min
Advice? Just shut up and listen. Today, Alex (@AlexHormozi) talks about the two pivotal moments in his life when he truly felt like he received a high ROI on his decisions and shares the importance of educating yourself and continuing to improve your skills.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:14) - Pivotal moment: told to teach, not run gyms.
(4:23) - 3C's: Clarity, Conviction, Community.
(7:32) - Potential shock: scale up fast or lose everything.
(11:15) - Investing in learning builds future success.
(13:48) - Learn from those doing better, invest in proximity.
(15:26) - Be in awe, listen in rooms where you feel undeserving.
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Sh*t's Hard Right Now... Just Keep Going | Ep 232
28 augustus 2020 · 9 min
It’s about staying in the game, no matter what. Today, Alex (@AlexHormozi) shares with us some advice on persevering through these hard times during COVID especially if you’re a business owner. It might be hard right now, but you just have to put yourself on overdrive to make up for the losses and work with what you have until you’re back on track.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:14) - COVID-19 makes customer acquisition challenging, regardless of industry.
(2:26) - Switching identity involves risk and sacrificing the old.
(5:57) - Pushed into overdrive to compensate for market deficiency.
(8:09) - Endure hardships while fulfilling promises to your market.
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How to Create the Acquisition Machine | Ep 231
25 augustus 2020 · 8 min
What kind of story are people sharing about you? Today, Alex (@AlexHormozi) talks about the systems that drive client acquisition, the biblical secret behind breaking beliefs, and why the stories people say about your company will matter in the long run.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - Beliefs for customer criteria & importance of key stories.
(3:14) - Goal: From external to internal motivation through habit.
(4:38) - Referrals, testimonials, and stories benefit sales and community.
(5:59) - Storytelling in sales deck for impactful pitch.
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The Single Hardest Entrepreneurial Habit | Ep 230
21 augustus 2020 · 13 min
They say “sleep is for the weak”, but you might have to think twice about that. Today, Alex (@AlexHormozi) talks about one of the most difficult habits that entrepreneurs can’t easily break: getting good sleep. That sounds crazy, but if you actually think about it the more sleep you get the more energy you can potentially have to drive more growth to your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:46) - Maximize output by managing energy effectively as an entrepreneur.
(2:31) - Sleep: the ultimate habit that impacts everything in life.
(4:44) - Lack of sleep leads to weight gain, hunger, and decreased mental abilities.
(6:38) - Successful entrepreneurs dedicate uninterrupted time daily.
(8:41) - Sleep as much as necessary and focus on bedtime for clarity and energy.
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Eye of the Tiger and Sustained Victory | Ep 229
18 augustus 2020 · 16 min
So you’ve reached your goal…what now? Today, Alex (@AlexHormozi) talks about why we should NOT get complacent once we hit a milestone in our entrepreneurial journey, and figure out what truly motivates us to be better, to work harder, and to keep winning. In order to stay in the game, you have to keep playing the game. This episode originally aired on 10/1/19.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:32) - Problems arise when you get too comfortable after reaching goals.
(3:27) - Find what drives you to be better and keep winning.
(4:45) - Do you truly want what you claim to want?
(7:15) - Manage expectations and goals, avoid constant complaints.
(10:35) - Discover what triggers your hunger and motivation to try.
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Why I've Been Stuck At ~$30M/Yr for 3 Years | Ep 228
14 augustus 2020 · 21 min
You need profit in order to grow. Today, Alex (@AlexHormozi) talks about his experience on why he’s been stuck at $30M per year, the rule called “3 and 10”, how the four beliefs behind that rule can help you get out of that rut if you follow it properly, and how he will overcome this hurdle in his entrepreneurial journey.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:47) - Alex shares struggle and "Chinese rule of 3 and 10"
(2:00) - 4 big beliefs: marketing, pricing, sales, talent. Alex discusses.
(7:58) - Reason for being stuck: not delegating tasks.
(11:43) - Two sides of business: acquisition and fulfillment.
(14:52) - Quality training for people working at scale.
(18:36) - Levels to the game, quality of hires needs breaking.
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The 7 Components of a Closed Deal | Ep 227
11 augustus 2020 · 8 min
When one deal closes, another opens. Today, Alex (@AlexHormozi) shares with us a very simple formula called B.A.N.T and the other 3 components that will help you close deals easily. You’d be surprised at how simple but very effective these factors really are!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:21) - Alex discusses B.A.N.T Formula: Budgeting, Authority, Need, and Timing.
(2:26) - The 3 Ten’s: problem-solving product, trust in salesman and company.
(4:53) - Applying B.A.N.T & The 3 Ten’s formula for Gym Launch.
(7:04) - Applying formulas increased profits with fewer opportunities.
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Good Enough For Growth | Ep 226
7 augustus 2020 · 19 min
It all boils down to how you can push more through this machine. Today, Alex (@AlexHormozi) talks about understanding what you think is considered “good enough” for your business growth, the drivers that actually help you work towards that growth, and when is the right time to step on the gas for your business to move forward.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Growth realities: face challenges, avoid bottlenecks, push sooner
(4:53) - Knobs for growth: 30-day goals, pricing, conversion, churn rates
(7:19) - Assess knobs, focus on high impact, handle the rest
(11:37) - Push more, know when it's good enough, increase spending
(13:45) - Guide questions, exercise to check progress and move forward
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Why Coaches Get So Much HATE | Ep 225
4 augustus 2020 · 13 min
Would you rather learn from somebody who has already done it, or figure it out yourself? Today, Alex (@AlexHormozi) talks about why an industry that can 4x a person's success, is often hated on, and a few takeaways that directly apply to your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:59) - Analysis of coaches and mentors: they boost success by 4x.
(3:06) - Favor perception correlates favor importance with time.
(5:05) - Coaching takeaways: coach anything, favors build goodwill and knowledge.
(8:05) - Testimonials from those you help are valuable statements.
(9:01) - Be thankful and respectful to mentors and coaches.
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Why I turned down two people who offered me $50k for a single day of coaching/consulting | Ep 224
31 juli 2020 · 7 min
Your focus determines your reality. Today, Alex (@AlexHormozi) shares with us a time when he was asked to be a coach/consultant and what was the reason he ultimately said no to these offers (even if they were willing to pay a high amount for his time).
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:45) - Better journey, better opportunities to say no, avoid distractions
(3:22) - Focus on scaling business, more of the same thing
(4:59) - Attention on other things, build onto existing model
(5:58) - Avoid shiny objects, better opportunities to say no
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The Story Behind The Story | Ep 223
28 juli 2020 · 10 min
The salesman has the weight of the brand behind them, and the brand is the story. Today, Alex (@AlexHormozi) takes us back to the time he started out at his first gym, the problems he faced at the time, and how he turned a really bad situation into gold by changing the narrative and language around his offer.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) - Getting conviction and repetition
(2:55) - Overcoming a challenging first sale: tonality and words matter
(5:32) - Unique gym angle attracts people: private rooms, exclusivity
(6:56) - Story behind the story defines your company's identity
(7:53) - Creating a business story that others want to associate with
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How To Close Sales By Them Saying NO | Ep 222
24 juli 2020 · 9 min
No means… Yes? Wait, what? Today, Alex (@AlexHormozi) talks about an interesting way to get clients to say yes to your sale, and why this tactic is not only foolproof but also very beneficial to your skill in sales.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:20) - Upsells drive profit by getting clients to say yes.
(2:07) - Example of sales trick with earmuffs and coats.
(5:09) - Close sales by directly asking clients what they want.
(7:58) - Utilize upsells in business for additional revenue.
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"Leads Are Weak" 5 Ways To Increase Lead Quality | Ep 221
21 juli 2020 · 9 min
Which way is it again? Today, Alex (@AlexHormozi) talks about 5 ways you can increase your lead quality, how each of these ways work, and how you can optimize these to your advantage.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Targeting, steps, and offer: ways to increase lead quality.
(2:47) - Application and value first: more ways to increase lead quality.
(5:07) - Understand business model, start wide, monetization structures, etc.
(7:58) - Keep tweaking to improve lead quality process.
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The 5 Stages of Niche Hopping... | Ep 220
17 juli 2020 · 16 min
You have to pick one which you can win at. You can’t win with all. Today, Alex (@AlexHormozi) talks about one of the common mistakes new entrepreneurs make: niche hopping, discusses the 5 stages that the entrepreneur will go through, and why picking just one is way better than spreading yourself too thin. Note: there is no shortcut, you have to put in the work.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:16) - Alex's failed attempt at owning multiple businesses for more money.
(3:08) - 5 stages of Niche Hopping: optimism, pessimism, despair, perseverance, achievement.
(6:54) - Confronting head problems is key to achieving eight-figure goals.
(9:05) - Winning requires sticking through tough times when others give up.
(10:59) - Gym Launch's success through continuous testing and improvement.
(13:54) - Focusing on one niche, persevering through challenges for mastery.
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Guest Spot on Franchise Secrets
10 juli 2020 · 43 min
Listen in as Alex guest stars on the "Franchise Secrets" podcast.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
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State of The Union- The Gym Industry & Gym Launch | Ep 219
7 juli 2020 · 28 min
Genuinely my interest is in making you money. Alex (@AlexHormozi) talks about the major changes that the fitness industry has experienced in the past few months. He also breaks down the events and offers insights into the current state of the industry.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:57) - Market outlook: rough year ahead due to current circumstances
(5:06) - Driving growth in fitness industry amidst new habits
(7:47) - Alex explains why his company adapted to online model
(13:51) - Online model surpasses gym revenue and profit in 4 months
(17:39) - Unknown if fitness industry improves; online model more scalable
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Margin Madness | Ep 218
3 juli 2020 · 15 min
Protect your profit! Today, Alex (@AlexHormozi) talks about a mistake that business owners constantly make when it comes to the pricing of their products or services, why it’s more important to learn the skill in sales, and how to strategically negotiate for discounts.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - Alex shares story about co-worker's costly discount mistake
(4:04) - Improve sales skills, avoid fixed mindset and price changes
(6:16) - Know business costs, don't negotiate with "terrorists", protect margins
(7:38) - Learn to sell better, provide payment plan, protect margins
(11:20) - Alex shares secret to negotiating prices and discounts
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The Sweet Spot | Ep 217
30 juni 2020 · 7 min
Balance is not found, it’s created. Today, Alex (@AlexHormozi) talks about finding the right balance between the performance and role when it comes to managing your employee’s workflow. He also shares the metrics that are needed to find the balance.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) - Manage roles through balanced metrics, balancing performance and role.
(2:17) - Define metrics to push individuals for better performance.
(4:06) - Find the sweet spot between positive and negative aspects.
(5:53) - Train employees with two metrics to maintain high-level performance.
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Cash Flow Consulting | Ep 216
26 juni 2020 · 16 min
You are always going to be paid for the value that you can create in the marketplace. Today, Alex (@AlexHormozi) shares with us the steps in the four quadrant model that helps you solve your cash flow issues and a math example that uses all these steps.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:07) - Cash flow issues: acquire customers, increase value per customer.
(1:58) - 1st step: add upsells to products, introduce customers.
(4:32) - 2nd and 3rd steps: add-on services, offer 10% discount.
(6:28) - 4th step: tie continuity into acquisition process, downsell upsell.
(8:42) - Math example: upfront earnings in first 30 days.
(13:20) - Research on customer retention: expansion revenue, Ascension.
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Results Speak For Themselves | Ep 215
23 juni 2020 · 35 min
I signed up for owning a business. Therefore I have the responsibility to be a light to other people right now. Today’s episode is a bit different. We are joined by no other than Leila (@LeilaHormozi) as she talks about her background, how she deals and oversees the day-to-day tasks of the business, the lessons she’s learned along the way, and her advice to gym owners on moving forward during these rough times. (as heard on "The Trenches Podcast").
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:37) - Getting to know Leila Hormozi, her journey, scaling Gym Launch
(5:11) - Dealing with offer iterations, overseeing aspects, hiring criteria
(10:49) - Top 3 achievements, relationships made, lessons learned
(18:53) - Dealing with competition, effective leadership, business during COVID
(28:09) - Advice for stuck gym owners during hard times
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How to Drive Revenue Online | Ep 214
19 juni 2020 · 31 min
Panic is just an expression of pain. Today, Alex (@AlexHormozi) talks about what it takes to grow your online business during COVID, accountability, why we should not let go of our sales and marketing teams, earn revenue while changing your value proposition, and why there really is no shortcut to the skill of selling (as heard on "Fitness Founders Podcast").
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:49) - Mindset for business owners, profitability, and team payments
(6:11) - Advantages of small business owners, starting fresh, and accountability
(15:38) - Importance of continuous sales and marketing during COVID
(18:11) - Alex's playbook, changing value proposition, and the Prosperity Doctrine
(23:52) - Learning to sell over the phone, no shortcuts to this skill
(27:22) - Alex's predictions for the fitness industry in the next 6 months
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Throwback: The "New" Entrepreneurial Golden Resource | Ep 68
16 juni 2020 · 18 min
In order to grow, you need to do less. Today, Alex (@AlexHormozi) gives us insightful advice on how to say no to opportunities that spread your attention too thin, how you can start focusing on more important endeavors, and growing your individual character traits as you progress in your entrepreneurial journey.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:24) - "Attention is money" - Alex's perspective on the value of attention
(3:04) - Entrepreneurs struggle to focus due to their go-getter nature
(5:30) - Learn to say no and prioritize where you direct your attention
(9:56) - Focusing attention makes difficult tasks easier, reveals insights
(13:13) - Alex asks entrepreneurs about their attention, warns against spreading too thin
(15:33) - Focus on one thing, multiple businesses divide attention and cause trouble
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A Hard Learned Lesson | Ep 213
12 juni 2020 · 13 min
It’s all about being practical the more you progress. Today, Alex (@AlexHormozi) talks about one of the hardest lessons he’s learned in his entrepreneurial journey, how to not get distracted by opportunities that might seem attractive and how he’s been able to grow more money as he takes a step forward. “Our optimism can become our Achilles heel because we believe that the chance of success is actually greater than it really is.”
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:39) - Some opportunities are attractive, but learn to say no.
(3:32) - Alex shares realistic view on taking opportunities.
(5:11) - 3 important questions to help learn to say no.
(7:37) - Discipline to say no gets stronger as you progress.
(8:39) - Alex shares story about internal optimism weighing against entrepreneurs.
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Alex's Guest Spot On "Dropping Bombs" with Brad Lea
9 juni 2020 · 1 uur 18 min
"Alex Hormozi. How to Launch Multiple Successful Businesses"
This week, we share Alex's guest spot on the "Dropping Bombs" podcast with host Brad Lea. This is interview you don't want to miss as Alex dives deep into his story, business success, Covid-19, and how to stack life-changing skills.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
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Simple Operational Framework | Ep 212
5 juni 2020 · 15 min
Is your team really providing value to the business? Today, Alex (@AlexHormozi) talks about the key to scaling, some guide questions you can think about when you’re assessing the workflow in operations, and making sure that your employees are really working at their optimal degree.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:52) - List outcomes, treat business as pipeline, use 4-step process.
(3:06) - Identify outcomes, list activities, create supporting roles.
(5:14) - Streamline role responsibilities, avoid overload, satisfy client needs.
(7:50) - Guide scaling, manage expectations, expand capacity.
(10:29) - Guide employees, provide value, clarify tasks.
(11:53) - Do boring work, improve team performance, propel company.
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Emotional Work | Ep 211
2 juni 2020 · 10 min
It’s time to see the good in the bad. Today, Alex (@AlexHormozi) talks about how to balance the feeling of optimism and the facts of reality, and how to confront this inner conflict by rewiring your brain to view bad news as an opportunity to grow.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:03) - Balancing optimism and confronting reality for success.
(2:22) - Hopefulness allows us to face brutal realities head-on.
(3:24) - Embrace bad news as opportunities for improvement and solutions.
(4:42) - Unreasonable optimism and confronting brutal facts work together.
(7:44) - Gym Launch's success through innovation, communication, and understanding customers.
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The EASIEST Mistake to Make in Business-Changing Tactics vs Execution | Ep 210
29 mei 2020 · 10 min
The job of the boss is motivation and training. Today, Alex (@AlexHormozi) shares with us one of the easiest mistakes an entrepreneur does when it comes to tactics vs. execution and how you can change your mindset around this mistake. At the end of the day, you'll really begin to like truly internalize how important execution and operations are.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:04) - Change tactics when results are not as expected.
(2:04) - Problems often arise from execution and people.
(3:26) - Scaling business requires replicating success in others.
(4:03) - Consistent drilling prevents forgetting and loss of priority.
(8:16) - Ensure they do what they should, it's just boring work.
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The "Oh Sh*t" Moment | Ep 209
26 mei 2020 · 16 min
Sometimes, change is not for the better. Today, Alex (@AlexHormozi) tells those who have been thinking about opening a gym during this pandemic on why you should strike while the iron’s hot and the reasons why you should be opening a gym all stem back to the topic of human convenience.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:07) - "Sitting and waiting won't work, expect fewer gym-goers due to pandemic"
(3:20) - People choose convenience, lights on but no show
(5:47) - Reasons to open a gym now: bigger radius, cheaper leads, consistent generation
(11:19) - Opportunity to start, uncertain future, reassurance from Alex
(12:28) - Don't let fear hinder sales skill learning, buying behavior won't change
(14:10) - Holding out and waiting not smart, convenience and speed win
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