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1.159 afleveringen, van nieuw naar oud
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Anger. Neutrality. Empathy. | Ep 208
22 mei 2020 · 8 min
You can't use your reason… it's just gonna escalate the situation. Today, Alex (@AlexHormozi) talks about an instance wherein a vendor got extremely angry with him, how he dealt with the situation, and the advice his friend gave on how to combat these kinds of situations with empathy.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:21) - Anger is weakness. Neutrality is strength. Empathy is strongest.
(3:19) - In business, empathy wins wars. Show genuine empathy, win.
(4:14) - Goal: be empathetic to someone with strong emotions.
(5:31) - Step into their shoes, understand their reasoning, remove filters.
(6:32) - Offense is not about us. It's about them.
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Your Inflow Is Your Bottleneck: Acceptable Metrics | Ep 207
19 mei 2020 · 18 min
She wished for a weapon, but not for the skill to wield it. Today, Alex (@AlexHormozi) talks about being prepared for the requirements you need to fulfill in order to reach your goal, significantly if these requirements will help you scale massively. He also shares why your inflow is probably your bottleneck and there have to be acceptable metrics that you can extrapolate off of and then work backward into the factors needed to get there.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:39) - Metrics: grow off everything, reach desired goals.
(5:03) - Selling service: expect turnover, easy in and out.
(6:53) - Goals disconnected from required actions, need multitasking.
(10:00) - Inflow bottleneck, operational preparation for scaling.
(15:12) - Clear priorities or adjust goals accordingly.
(17:00) - Time to reach goals, scale massively with realistic improvements.
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Reopening The Right Way | Ep 206
15 mei 2020 · 14 min
You need to lay down all the right cards before claiming your win. Today, Alex (@AlexHormozi) talks about the different factors that should be considered when you’re reopening your business after COVID-19 and making sure that you’re reaching the right percentage points in order to become profitable again.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:40) - Price services at normal rate
(2:32) - Determine when it makes financial sense
(4:05) - Aim for 80% gross margin, adjust customer billing
(7:15) - Make tough decisions for increased profitability
(9:58) - 5 steps to scale business after reset
(10:42) - Profit model not suitable for large group training
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When People "Only Care About Making Money" | Ep 205
12 mei 2020 · 13 min
It's worse to lie than tell the truth about your intent. Today, Alex (@AlexHormozi) talks about why being upfront with your intentions is much better especially when it comes to the topic of making money, dealing with negotiations, how saying no is oftentimes the right decision, and how you shouldn’t trust those who say “I don’t care about the money”.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:23) - People care about money: ruthless, honest, profit-driven.
(2:40) - Red flag: when someone claims not to care about money.
(4:31) - Book: 3 types of people - money, relationship, both.
(5:54) - Success: saying no, learning from mistakes.
(7:35) - Transparent negotiations, get other person to talk first.
(11:37) - Business is like a marriage: clear intentions, dynamic.
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3-Step Overcome For "I dont have the card on me" | Ep 204
8 mei 2020 · 4 min
Why don’t we get you started and see what can be done? Today, Alex (@AlexHormozi) talks about how to deal with someone who says they don’t have their card on them and the proper way to solve this situation.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:42) - Address the lost sale, wait for response.
(1:41) - Give options, start with current card, swap later.
(2:36) - Ask if proposed solution is fair, down-sell with delay.
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How To Win Sales Without Being Skilled | Ep 203
5 mei 2020 · 12 min
Skills, Traits, Views, Repeat. Today, Alex (@AlexHormozi) talks about what kind of entrepreneur wins the sale, why it’s important to care about the interests of your customer, and how repeating the 3 breaking points of becoming an entrepreneur every time you level up will help you grow immensely.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:36) - Person who cares most about the buyer wins the sale
(3:43) - Sales is coaching with defined outcome over time
(6:33) - Advanced salesmen focus on outcomes, not tactics
(7:29) - Skill acquisition, character traits, and world beliefs matter
(9:47) - Moving up requires navigating through those three points repeatedly
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Advanced Sales Technique to Get Over "Decision Maker" Obstacle | Ep 202
1 mei 2020 · 8 min
The obstacle over our portion of any sale is a dance, not a fight. Today, Alex (@AlexHormozi) shares with us this unique but very effective sales tactic that helped him bring his sales calls with ease and overcome the obstacle of decision-making by the end of the conversation with the customer. Tip: make the call feel like a conversation rather than pressuring them to make a decision.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:54) - "Labeling" - associate positive attribute with desired action.
(2:19) - Consistency with labeled positive attribute is effective in selling.
(3:26) - Tone of questioning determines the path to sales success.
(4:17) - Example of labeling and controlling tonality with customers.
(5:33) - Winning sales by not proving someone wrong but connecting.
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How To Close Everyone: Downselling like a Pro | Ep 201
28 april 2020 · 12 min
Make the customer feel like you are accommodating them in every way possible. Today, Alex (@AlexHormozi) talks about how reciprocity is one of the greatest persuasion tools when it comes to downselling, how to get your customer to genuinely say yes to your offer, and why your words and the way you say these words affect the flow of the conversation.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:56) - Downselling with skill, avoiding price lowering, using strategic cards
(1:47) - Reciprocity: a powerful influence in human psychology.
(3:11) - Properly using reciprocity in a downsell environment, asking for testimonials.
(6:57) - Making clear deal-breakers, sounding convincing with "fair enough?"
(7:55) - Goal: get customer to say yes, talk genuinely and convincingly.
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How To Have Hard Conversations in Hard Times | Ep 200
24 april 2020 · 12 min
If people don't get why you made the decision, they resent the decision. Today, Alex (@AlexHormozi) shares with us some advice on how to talk to your employees about hard decisions that were made for the betterment of the business, how to deal with those who react negatively towards these decisions, and ultimately learn how to inspire these people despite these difficult times.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:58) - Remind of vision, present options after announcing change.
(3:40) - Be forthcoming, offer options, including leaving if uncomfortable.
(4:44) - Present options, allow participation, negative reaction means resentment.
(8:05) - Give information leading to decision, show understanding.
(10:22) - Hard decisions, disagreement, but together we'll overcome.
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The *Oh Shit* Moment | Ep 199
21 april 2020 · 16 min
"People will always choose their convenience." Today, Alex (@AlexHormozi) discusses how the COVID-19 pandemic has accelerated the adoption of remote fitness services and how gym owners need to adapt to this new reality. He encourages gym owners to learn new skills such as selling over the phone and take advantage of the opportunity to build a successful online fitness business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:31) - "Oh sh*t moment" - fewer people will come back
(2:46) - People choose convenience, slow recovery
(5:08) - ROI on remote vs in-person, operators can build million-dollar businesses
(9:30) - Online business opportunity, guaranteed outcome with math
(11:10) - Opportunity is there, build six-figure online income now
(12:15) - Don't let emotions/fear stop you from learning new skill
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Why Business Owners Beat Fitness Professionals | Ep 198
17 april 2020 · 19 min
"When you spend money on marketing, you make more money than you think you do, right? You just collected other vehicles." Today, Alex (@AlexHormozi) discusses the importance of gym owners thinking like business owners, making decisions based on math rather than emotions, and being willing to make short-term losses for long-term gains. He also shares examples of how marketing can have secondary and tertiary effects on revenue and how offering multiple options can increase profits for gym owners.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:25) - Gym owners must become business owners to survive.
(2:54) - Understand the lifetime value of a customer.
(5:35) - Gym Launch made people money 4-to-1 in 24 hours.
(9:10) - Be willing to make short-term losses for long-term gains.
(11:05) - Break even on day 30 instead of day 1 for more profit.
(13:42) - Think with math, not emotions for success.
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Just Because You've Watched Porn, Doesn't Mean You Can F&*# | Ep 197
14 april 2020 · 16 min
"You've gotta be able to sell over the phone. That is the skill." Today, Alex (@AlexHormozi) talks about the importance of being able to sell over the phone and how it is a necessary skill for success in the current remote setting. He urges us to embrace the process and accept that they will need to put in the reps to acquire the skill.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:38) - Selling over the phone is a key skill for success.
(3:51) - Exposure conquers fear.
(5:22) - To succeed remotely, learn to sell over the phone.
(6:10) - The first 20 hours of learning a new skill yield the highest returns.
(7:00) - Embrace the suck and get on the phone to sell.
(14:22) - Selling over the phone is key to keeping and gaining customers.
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HACKS You Should Know About Selling Remote Fitness | Ep 196
10 april 2020 · 14 min
"The thing that separates good salespeople from bad salespeople is how they say the words." Today, Alex (@AlexHormozi) shares tips and tricks for increasing sales in the remote fitness industry, including scheduling tactics and negotiating price points. He emphasizes the importance of tonality and energy management in sales, and suggests the use of assumed close offers to increase sales volume.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:38) - Daily call with gym lords to move faster
(1:08) - Schedule 15 min increment on thank you page
(2:20) - Practice reps with right words and tonality
(3:30) - Manage energy on 10-15 daily calls
(5:02) - Ethically charge different amounts with bullets in holster
(8:48) - Offer $500 value for free with membership
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What People Pay For Now | Ep 195
7 april 2020 · 14 min
"People pay for you to pay attention(…) They want you to pay attention to them." Today, Alex (@AlexHormozi) discusses how to adapt to changing buying behaviors during a recession. He explains the importance of messaging, focusing on savings, and providing more value for the same price, as well as the significance of giving attention to customers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:55) - Messaging shift from prosperity to preservation doctrine for clients
(2:13) - Present offers as best value, not premium, focus on savings
(3:51) - Structure operations for operational efficiency and customer value
(6:22) - Small group studios provide status and credit to clients
(9:09) - Communicate changes to customers as more valuable and discounted
(11:59) - Monetize free and discount offers to acquire customers, create an efficient model
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What I Would Do If I Had My Gyms | Ep 194
3 april 2020 · 16 min
*Disclaimer* "I am NOT saying you should do this. You should live your own life and make your own decisions. I have a very high-risk tolerance and conviction in my skill set. So I make this decision with this data set as a backdrop."
"And so when you get on the phone, if you wanna sell right, you gotta make 'em feel good." Today, Alex (@AlexHormozi) discusses what he would do if he were in the position of having six gyms during the Covid pandemic. He outlines a step-by-step plan to flip the facilities into a remote model, cut overhead costs, and focus on accountability to maintain recurring revenue.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:57) - Give advice to the audience to achieve 80% win for a 90% marketplace.
(4:58) - Provide accountability for $3000/month while working from home.
(9:01) - Trainers do daily reach-outs, maintain customers, and workout.
(10:26) - Work hard to succeed; don't be afraid of change.
(11:37) - Remote fulfillment makes more money; take advantage of the opportunity.
(12:35) - People want to feel good; make customers feel good.
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Winning In A Recession | Ep 193
31 maart 2020 · 16 min
"Winning doesn't teach us much, but losing sure does." Today, Alex (@AlexHormozi) discusses how to win in a recession by redefining what winning means and understanding which of four entrepreneurial archetypes you fall under. He also emphasizes the importance of putting in hard work and enduring through difficult times.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:39) - Reshuffling of demand in recession.
(2:19) - Successful companies preserved cash flow.
(2:55) - Redefining winning as surviving.
(4:36) - Four categories of entrepreneurs in the current market.
(11:33) - Losing teaches more than winning.
(12:36) - Redefining winning, understanding type, and taking action is key.
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Imperfect Action and Certainty | Ep 192
27 maart 2020 · 14 min
"Courage isn't acting in the absence of fear, but acting despite fear or taking action despite of how you feel." Today, Alex (@AlexHormozi) discusses the importance of taking imperfect action and adapting to new circumstances in the face of the COVID-19 pandemic. He emphasizes the need for businesses to recalibrate and utilize existing resources to meet new market demands.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:51) - Emergence of new challenges in business due to pandemic
(1:37) - Choice between imperfect action or no action
(3:18) - Utilize existing resources to recalibrate for new market
(5:06) - Courage is acting despite fear, take imperfect action
(6:24) - Adapt to new circumstances, learn from others' mistakes
(9:42) - Provide value in new vehicle, government programs to help
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There's Always A Way & Tactics for Recession | Ep 191
24 maart 2020 · 13 min
"There's always a way if there's will." Today, Alex (@AlexHormozi) discusses various obstacles that entrepreneurs may face during uncertain times and provides tips on how to overcome them. He emphasizes the importance of adapting to changes, developing a thick skin, and finding new ways to provide value to customers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:27) - Control what we can, like our health, amidst uncertainty
(1:18) - Develop thick skin, as high volume game
(2:31) - Some industries had supply and demand disappear overnight
(3:35) - Flip thinking, take advantage of remote fulfillment for higher margins
(6:11) - Best opportunity to quit, adopt "there's always a way" mindset
(9:30) - Lowering prices is an excuse, find a new problem to solve
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Competitors Stealing Customers & Tactical Abundance | Ep 190
20 maart 2020 · 20 min
"Winners will always win. Whenever there's panic, there's always opportunity." Today, Alex (@AlexHormozi) provides advice and strategies for gym owners to navigate the challenges posed by the coronavirus pandemic. He discusses the importance of transitioning to remote training, cutting overhead costs, and running advertisements to fill the bucket back up.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:54) - Competitors don't steal clients, but you lose clients.
(4:58) - Reciprocal relationships elevate both parties and promote growth.
(11:56) - Improved headspace leads to helping others indirectly.
(12:50) - Best clients share aligned psychological beliefs and values.
(16:15) - Tactical abundance: use my resources, don't talk bad, be apathetic.
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Eyes Forward - Looking ahead | Ep 189
19 maart 2020 · 16 min
"Your competitors don't steal clients from you. No one steals clients, you lose clients." Alex (@AlexHormozi) discusses the importance of shifting one's mindset from viewing competitors as stealing clients to embracing abundance and helping others in the industry. He emphasizes the benefits of building relationships and how it ultimately benefits everyone in the community.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:35) - Actively testing ads for remote gyms, 3 things being tested.
(2:12) - Promise of no sunshine or rainbows, prepare for intensity.
(5:32) - Stop the bleeding, transition clients to remote workouts.
(7:46) - Business decisions, keep valuable assets, cut costs, provide value.
(11:34) - Fill the bucket, run ads, impressions cheaper than ever.
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One Time Fees | Ep 188
17 maart 2020 · 8 min
"When you have a big initiation fee and the larger discrepancy between the initiation fee and then the subsequent billings, the stickier the billings become." Alex (@AlexHormozi) discusses the benefits of using an initiation fee and how it can make subsequent billings stickier. He also talks about different ways of using discount offers and how to monetize them ethically.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:52) - Benefits of initiation fee: stickier billings, cool discounts
(2:55) - Initiation fee allows cool discount offers
(5:52) - One-time fee explained: one-on-one help, 80% savings
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Grace in Business | Ep 187
13 maart 2020 · 10 min
"Being a d*ck does not make you more money." Alex (@AlexHormozi) talks about the importance of having grace in business and not burning bridges. He shares personal experiences and gives examples of how being a dick does not make you more money, and that approaching situations with patience and perspective can lead to more success in business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:30) - Burning bridges makes you less money.
(4:34) - Business mistakes happen; all are imperfect human-based.
(6:41) - Have grace in business; don't burn bridges.
(8:34) - Negativity is remembered, not the person or subject.
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4 Tactics to Maximize Margin | Ep 186
10 maart 2020 · 10 min
"If you just add that extra dollar, like overnight, you have $400 a month that just appears magically to you." Today, Alex (@AlexHormozi) shares four billing tactics to maximize margin, including adding 99 cents to all memberships and purchases, using backup cards to decrease turn, switching to a weekly billing cadence, and using ACH for lower processing fees. These small tweaks can add up to significant increases in profit for gym owners.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:24) - Add 99 cents to purchases/memberships.
(3:34) - Get backup cards to decrease turn.
(5:05) - Switch to weekly billing cadence for extra cycle/year.
(7:01) - Use ACH for lower processing fees.
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The Offer Is King | Ep 185
6 maart 2020 · 14 min
Your offer can either make or break you. Today, Alex (@AlexHormozi) talks about the importance of having an exceptional and irresistible offer to grow a business. He provides examples of successful offers, discusses the three components of a good offer, and seven ways to ethically use free offers to acquire more customers at a cheaper price.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:52) - The core offer should be exceptional and grow the business.
(2:54) - 3 Components of a good offer
(4:48) - 1st-3rd Free Offers: bribe, limited, and trial with penalty
(8:17) - 4th-7th Free Offers: with deposit, “forever”, giveaway, & with commitment
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When To Take The Chips Off The Table | Ep 184
3 maart 2020 · 15 min
"The objective of a business is to make a profit (…) That is what separates it from a nonprofit.” Today, Alex (@AlexHormozi) discusses the importance of taking profits out of your business and investing in yourself rather than constantly reinvesting in the business. He emphasizes the cyclical nature of the business and the need to be disciplined in taking money out every month to increase net worth and prepare for potential downturns.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:57) - Difference between reinvesting in business versus reinvesting in self
(3:00) - Take more money out to need to make more money
(6:18) - Losing on profit and valuation of business by keeping money
(9:26) - Rip out as much cash as possible every month
(12:33) - Prioritize maximizing monthly profits, keep in mind the cyclical nature of the business.
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How To Eliminate 2/3 of Your Declines in 2 Min | Ep 183
28 februari 2020 · 3 min
Tip: ask for a backup card during the signup process. Today, Alex (@AlexHormozi) talks about their social media presence and provide a tactical tip on how to eliminate two-thirds of payment declines for recurring businesses by getting backup cards from customers during the signup process.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:53) - Sale starts with signup process.
(1:29) - Get two cards after backup card request.
(1:37) - Swap card and rerun recurring members for fewer declines.
(2:22) - Implement to eliminate two-thirds of declines practically overnight.
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The Art Of The Downsell (Service Sale #1) | Ep 182
21 februari 2020 · 14 min
"You always have that advantage cuz you are in the moment of truth." Today, Alex (@AleHormozi) discusses the importance of mastering the first sale in order to maximize throughput and revenue in a service-based business. He outlines a sales process that includes anchoring high, working down, and using humor and rapport to sell.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:13) - 4 sales types
(2:45) - Service sale process with high anchor and downsell
(8:57) - Mastering first sale maximizes throughput with math breakdown
(11:46) - Importance of providing value and getting clients invested
(13:28) - Start high, work down with rapport and humor to sell
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The Value Equation - How To Reverse Engineer Pricing | Ep 181
18 februari 2020 · 19 min
"The more I see the big companies (…) all I keep seeing is how they focus on removing barriers, on how they focus on removing friction" Today, Alex (@AlexHormozi) discusses the value equation and how to increase the perceived value of a product or service by decreasing the obstacles and friction that a prospect has to go through to achieve the desired outcome. He emphasizes the importance of focusing on the bottom side of the equation and removing pain and decreasing the bottom line for customers to increase the value of the product or service.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:05) - Value equation has four pieces.
(2:23) - Detractors: delay, pull away from value charged. Actual time/effort.
(4:52) - Examples: Xanax vs meditation and Netflix.
(8:00) - Decrease time and effort to increase value.
(11:39) - Real value is removing pain, decreasing bottom side.
(15:04) - Differentiate value and squeeze time to win and keep customers.
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A Thought Process That Sickens Me | Ep 180
14 februari 2020 · 11 min
"The thought of deserving something is literally the most entitled bullsh*t I've ever heard of in my entire life." Today, Alex (@AlexHormzi) talks about his thoughts on the concept of deserving something and how it bothers him. He also discusses his upcoming vacation and the importance of planning campaigns for the holiday season in order to boost business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:21) - The struggle with the concept of deserving
(1:20) - Unpacking the idea of deserving anything
(4:15) - The mindset of never feeling deserving
(6:52) - A reflection on identity and the fear of getting soft
(8:14) - Prepping for the fitness industry's hot season
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"I Forgot My Wallet" - Overcome | Ep 179
11 februari 2020 · 5 min
"Ask for the ID first. That's what gets them to take their wallet out. That way they can't say they forgot their wallet." Today, Alex (@AlexHormozi) shares with us sales tips for overcoming the common objection of not having a credit card, including asking for ID to get the customer to take out their wallet and swapping their ID for their card.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:43) - No one leaves home without credit card.
(1:39) - Ask for ID to verify info accuracy.
(2:39) - Suggest using different card if needed.
(3:52) - Walk out together if you have rapport.
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#1 Mistake I'm Seeing Gyms Make Right Now | Ep 178
7 februari 2020 · 16 min
"Whisper it first. Then tease it. Then shout it." Today, Alex (@AlexHormozi) discusses the importance of creating hype and positioning when promoting new programs or services. He outlines a framework for building excitement and addressing potential customer pain points, and emphasizes the need to follow a deliberate and strategic approach to marketing.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:50) - Don't just promote, address beliefs and information.
(3:58) - Send follow-up emails addressing pain points every other day.
(7:43) - The last 48 hours are for sign-up links.
(11:16) - Rules of selling don't change.
(13:52) - Even with marketing, there will be missed opportunities.
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The Biggest Mistake I’ve Made in Business | Ep 177
5 februari 2020 · 10 min
"The number one reason that people fail is because they are successful, then they change something." Today, Alex (@AlexHormozi) discusses the biggest mistake that successful entrepreneurs make: not being able to repeat successful actions. He explains that it is important to focus on quality assurance and consistently do the same actions to sustain success, even if it is boring.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Not repeating successful actions leads to common mistakes.
(3:22) - Learn to say no, as the temptress of skill increases.
(4:10) - Bergman trap: fail and know why you failed correctly.
(6:51) - Profit comes from repeating the same actions, entrepreneurs get bored.
(8:41) - Quality assurance and consistent actions for continuous successful profit.
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The ONLY Marketing Number that matters | Ep 176
3 februari 2020 · 14 min
"The only number that really matters in marketing from an acquisition standpoint is cost per acquisition." Today, Alex (@AlexHormozi) discusses the importance of measuring marketing success based on cost and lifetime value ratios, rather than just the cost per lead. He walks through each step of the funnel and emphasizes the need to measure as close to the sales stream as possible.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:12) - Cost per acquisition is the only important marketing metric.
(3:58) - Aim for a 3:1 or higher LTV to cost of acquisition ratio.
(8:21) - Analyze marketing success based on cost and lifetime value ratios.
(10:38) - Lead quality can improve 3-5x based on pre-opt-in information.
(11:54) - Non-opt-ins due to program details save time and effort.
(12:51) - Measure revenue per show to evaluate campaign success.
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Pain is the Pitch - Business Logical Fallacy | Ep 175
31 januari 2020 · 13 min
"Talk about in terms of pain avoidance (…) people tend to be more responsive to it." Today, Alex (@AlexHormozi) discusses the importance of availability for making sales and the difference between talking in terms of pain avoidance versus opportunity for gain. He shares a story about reframing his message to gym owners and seeing a huge response as a result, and emphasizes the importance of using math to guide business decisions instead of emotions.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:37) - Importance of availability for sales; availability impacts marketing throughput.
(2:56) - Wasting two-thirds of ad spend.
(4:09) - People focus on avoiding pain instead of seeking opportunity for gain.
(7:11) - Opportunity for gain and pain avoidance as math.
(8:14) - Let the math guide you, not your emotions.
(11:10) - Gym owners need availability for business success.
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19 Failures & Lessons | Ep 174
29 januari 2020 · 31 min
"Never get too far away that you can't see the problems." Today, Alex (@AlexHormozi) shares his failures and lessons learned in business, people management, and relationships in the year 2019. He emphasizes the importance of focusing on one thing, protecting the core, and balancing comfort and distance in relationships.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:41) - Product must solve pain, not be a gain.
(4:44) - Effort is success, not an outcome.
(8:50) - Stay close to problems in the organization.
(16:20) - Balance comfort and distance for variety.
(21:56) - Success created with skills, sustained with traits, beliefs.
(28:52) - Time and effort required for success, not outsmarting it.
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You're Managing Your Sales Team Wrong | Ep 173
27 januari 2020 · 11 min
"Normal people have concerns. You need to overcome them." Today, Alex (@AlexHormozi) shares with us how to manage sales conversations and sales teams using the Closer framework, regular communication cadence, call recordings, cutting the bottom 10% of sales team, and keeping the team competitive through leaderboards and competitions.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:51) - The C-L-O-S-E-R framework
(7:57) - Use Gong for call recordings. Suggested communication cadence.
(9:10) - Cut bottom 10% of sales team regularly to increase productivity.
(9:37) - Use leaderboards and competitions to keep the sales team competitive.
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Max Client Value Extraction | Ep 172
26 januari 2020 · 15 min
"The amount of goodwill you have times the number of times you ask for a sale equals revenue equals how much money you make." Today, Alex (@AlexHormozi) discusses the importance of maximizing value extraction from customers by providing multiple revenue streams and upsell opportunities. He uses the example of a rental car company and outlines a choreographed process for upselling and ascending customers in a pipeline.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:30) - Enterprise businesses extract and provide value to end users.
(1:51) - Goodwill times sales equals revenue.
(2:27) - Upselling includes multiple revenue streams and conversations.
(6:52) - Upselling for gym owners: sell to goals, multiple revenue streams.
(12:22) - Consistent value extraction is key to increasing revenue per customer.
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Use THIS to Increase Sales "ACTUALLY" | Ep 171
19 december 2019 · 19 min
"The best salespeople have conviction. If you can bring that conviction to the table, they will feel it." Today, Alex (@AlexHormozi) discusses the importance of conviction in sales and how to maintain it even when facing potential failure. He emphasizes the need to compare alternatives and sell in the mind against them.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:58) - Lack conviction, need to believe in results for sign up.
(2:23) - How to maintain conviction with potential failure?
(4:01) - Highest conviction leads to highest closure
(6:36) - Script doesn't matter, conviction does.
(11:05) - Increase closure by analyzing alternatives to signing up.
(16:11) - One favorite close: "fair enough."
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Real World In-The-Trenches Sales Tactics [That work] | Ep 170
5 december 2019 · 17 min
"Consider the alternatives. You can't expect the same if you change the variables.” Today, Alex (@AlexHormozi) talks about some of the most used sales tactics he learned in the trenches, including using the phrase "just how we've always done it" and asking customers which product they prefer. He also emphasizes the importance of having conviction in your service or product and believing in your vision in order to be successful in sales.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:26) - People need to see others do it before they comply.
(5:22) - Asking what someone wants is the easiest way to sell.
(6:55) - Changing variables changes outcomes, the most important sale.
(9:28) - Conviction is key in the sale between you and your service.
(11:58) - Conviction comes from considering alternatives.
(15:18) - Belief in your service overcomes excuses, leading to success.
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How To Never Pay For Rent or Food Ever Again... My $724,000 lesson. | Ep 169
3 december 2019 · 13 min
"If you monetize it properly, it can allow you to get a lot of the things that you normally pay for free." Today, Alex (@AlexHormozi) discusses the concept of monetizing a business's distribution network to generate passive revenue. He uses the example of a gym's members purchasing supplements and food to demonstrate how businesses can capitalize on their clients' purchasing habits to make money without extra effort.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:23) - Distribution base monetization for free products and services.
(6:49) - Supplements sold with food covering normal expenses.
(8:51) - Take care of your people to take care of customers.
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You Work Harder Than your Partner Does | Ep 168
29 november 2019 · 14 min
"You probably think you work harder than your partner does, and your partner's reading this thinking that they work harder than you do…” Today, Alex (@AlexHormozi) talks about the challenges of partnerships in small businesses and the importance of clearly defining roles. He advises against partnerships and suggests that entrepreneurs should develop all the necessary skills to operate a small business or hire someone to do it for a fraction of the cost of a partner.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:16) - No clarity of roles in partnerships leads to issues.
(3:11) - Clear division between entrepreneur and integrator is necessary.
(5:14) - Clearly defined roles are key to success in partnerships.
(7:25) - Define tasks and acknowledge strengths/weaknesses for success.
(10:24) - Small businesses require fundamental skills.
(12:26) - Establish buyouts early on to avoid conflict.
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Is Churn Dead?? | Ep 167
27 november 2019 · 13 min
"Churn is important so that you know that there is a problem, but it is very difficult to implement solutions to try and fix churn." Today, Alex (@AlexHormozi) discusses how to improve customer lifetime value by focusing on leading indicators of churn, such as customer activation points. He also talks about the importance of properly setting customer expectations and bringing in highly qualified customers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:49) - Rich people think about what poor people don't.
(3:14) - Focus on leading indicators of churn, as it is a late sign of issues.
(6:19) - Customer expectations and transparency.
(8:35) - Qualifications can change results and require less effort.
(11:56) - Onboarding is a leading retention indicator.
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"Im Poor Because Im a Good Person" Bullsh*t | Ep 166
22 november 2019 · 12 min
"Once you know the rules, play the game. Business is a game." Today, Alex (@AlexHormozi) discusses the need for fitness entrepreneurs to focus on making offers that convert and to not be afraid of upselling. He emphasizes the importance of clarifying customer priorities and providing information so that customers can make informed decisions about the offers that best align with their goals.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:48) - Make an offer that converts. Upselling isn't illegal.
(3:35) - Inform clients of options to get what they want.
(6:23) - Market offers that convert. Sell helpful products. Keep testing.
(7:37) - Trainers' poor money mindset; give up morals to make money.
(8:43) - Clarify priorities, present information, help make informed decisions.
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Cut the Fat | Ep 165
21 november 2019 · 16 min
"I've never fired someone and not found someone." Today, Alex (@AlexHormozi) discusses how to make decisions about employees who are not performing well. He emphasizes the importance of understanding cultural fit and provides tips for re-onboarding employees who lack the necessary skills to perform well.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth..
Timestamps:
(1:45) - Replace poor performers; disrespectful or uncommitted employees should leave.
(3:52) - Poor performance is due to communication, skill, or motivation issues
(5:44) - Scaling service requires scaling culture and values
(7:59) - Respect authority to avoid termination. Communication may not be understood.
(12:25) - Clear path to success motivates employees to perform well
(14:58) - Team members must consistently perform to earn game time.
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$50Billion Lessons From The Former Head of Pricing/Packaging/Product at Vista | Ep 164
15 november 2019 · 20 min
“The best data is from all the people who leave, right?” Today, Alex (@AlexHormozi) discusses the importance of analyzing data from lost customers to identify traits of good and bad customers, setting proper expectations to avoid customer disappointment, and focusing on high-lifetime value customers. He also shares insights on how to amplify value and build trust with prospects through expectation management.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:04) - Score leads by value-based characteristics and behaviors.
(6:08) - Qualify customers to cut inflow and reduce escalations.
(10:28) - Analyze data from lost customers to identify traits of good/bad customers.
(12:32) - Overdeliver value by demonstrating necessary skills for using your service.
(14:07) - Sell towards behavior, sustainability, and long-term change instead of hot selling.
(16:08) - Set proper expectations to avoid customer disappointment.
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Leveling Up- Why We Get Stuck | Ep 163
14 november 2019 · 17 min
"You can be successful at anything you want, just not everything you want." Today, Alex (@AlexHormozi) discusses the importance of acquiring and deepening skills, as well as developing character traits such as focus, patience, and consistency to consistently execute those skills. He also emphasizes the need to prioritize and say no to shiny objects in order to achieve success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:22) Stack skills in deficiencies, find them, learn new skills.
(4:54) - Consistency's not a skill, it's a character trait.
(6:59) - Learn character traits to consistently execute acquired skills. Focus & patience.
(8:35) - Beware of the woman in the red dress.
(13:18) - Successful at anything, not everything.
(14:55) - Effort to maintain muscle vs. make muscle increases dramatically.
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Does Your Marriage Make You Money? [Successful Frameworks] | Ep 162
6 november 2019 · 26 min
“Success to me is a choice, is being able to choose what I want.” Today, Alex (@AlexHormozi) is joined by his wife Leila (@LeilaHormozi) as they discuss the importance of the shared mission, shared values, and complimentary skillsets in successful marriages and business partnerships. They also provide insights on the cheerleader vs fullback concept, making the first dollar together, and the definition of freedom for entrepreneurs.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:06) - 3 things for a successful marriage and business partnership.
(6:53) - Cheerleader vs fullback concept by Gary V.
(10:29) - First dollar together increases the likelihood of staying married.
(12:17) - Society's definition of freedom vs entrepreneur's reality.
(16:09) - Marriage is a partnership with priority, a partner in war.
(20:26) - Helping partner and telling spouse as you do friends.
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What Happened to Hybrid??? | Ep 161
30 oktober 2019 · 12 min
"No one likes change." Today, Alex (@AlexHormozi) talks about the lessons he learned from his failed attempt at marketing a new service called "Hybrid" that combined in-person and online nutrition and accountability coaching. He discusses the importance of effective messaging and understanding the needs and expectations of real business owners.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:50) Lesson learned: headline or hook matters.
(4:34) Combined service made nutrition and accountability easy to understand.
(6:33) Real business owners have real expectations.
(8:28) Sell to their goal to solve their problem.
(10:45) Hybrid still exists but called one-on-one nutrition accountability.
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"No One Will Outwork Me"...sure | Ep 160
26 oktober 2019 · 13 min
"Maybe it's better to think no one will outpace me. Or no one will outlearn." Today, Alex (@AlexHormozi) discusses his fundamental issue with the quote "no one will outwork me", stating that it is ill-informed and unrealistic. He suggests a more productive way to approach work and achieving goals by thinking in terms of sacrifices and personal growth.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:46) - Dislike absolutes; saying no one will outwork is stupid.
(1:58) - We underestimate our work capacity.
(3:12) - Most hard workers don't think about it.
(5:50) - You can accomplish anything when you have no choice.
(7:54) - No one will out-sacrifice you to be successful.
(10:47) - We make our own identities, which may hold us back.
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Get Over It | Ep 159
24 oktober 2019 · 8 min
"Stop whining. It's not gonna get better." Today, Alex (@Alexhormozi) discusses the importance of accepting the rising costs of online advertising and instead focusing on monetizing customers and providing more value. He emphasizes the need to continually improve one's business and find ways to increase the lifetime value of customers, regardless of the advertising platform used.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:31) - Get over it. Accept the marketplace will rise.
(1:30) - Focus on monetizing customers you can control.
(4:23) - Let math dictate, be less emotional.
(5:19) - Make customers more valuable, provide more value.
(6:54) - Stop complaining, provide more value, liquidate acquisition costs.
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