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1.159 afleveringen, van nieuw naar oud
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How to Make Ad Headlines that Get Clicks | Ep 158
18 oktober 2019 · 13 min
"Your job as the reporter is to go and grab the story and capture it." Today, Alex (@AlexHormozi) discusses a simple formula for creating effective fitness ads. The formula includes using a headline with a duration, benefit/result, and power word, and matching the creative and copy to the target audience.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:34) - Formula for fitness ads: duration, benefit, power word
(4:12) - Next step: creative design
(4:47) - Copy: specify target audience
(7:02) - Start with attention-grabbing headline; consider branding and imagery
(9:10) - Who it's not for can be more powerful than who it is for
(11:38) - Ensure page matches offer, benefits, and results in ad
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Skill Stacking- The Reason you aren't Breaking Through" | Ep 157
16 oktober 2019 · 32 min
"Information is the single best investment that you can have because information is the only thing that buys you time." Today, Alex (@AlexHormozi) discusses the concept of talent stacking, which involves acquiring multiple skills and stacking them on top of each other to create exponential returns. He emphasizes the importance of investing in information and acquiring skills to become more valuable, and encourages listeners to prioritize learning and skill acquisition.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:09) - Information is the best investment for buying time.
(7:07) - Spend money to acquire skills until you can't.
(10:38) - Take responsibility for income level and become more valuable.
(17:37) - Learn from those with talent stacks that surpass you.
(24:05) - Need less, not more, things to make more money.
(26:59) - Use talent stack to grow and sell business.
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How to Get Leads Consistently (without Boredom) | Ep 156
9 oktober 2019 · 12 min
"The biggest and hardest part about business is being boring and consistent because it's hard because humans get bored." Today, Alex (@AlexHormozi) discusses the importance of consistently marketing with messaging that has worked in the past, how to find new stories that fit within those messaging buckets, and also gives two analogies to illustrate his point.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:26) - Advertisements: need for consistency, avoid repetition, new stories within messaging buckets
(2:14) - News: people change, stories remain, consistency in messaging
(2:38) - Marketing: core desires stay constant, messaging doesn't need creativity
(4:50) - Stories: fit messaging buckets that the target audience responds to
(7:32) - Story believability: personal elements in larger messaging buckets
(10:41) - Pain points: hit multiple avatars, salient experiences, story experience
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Problem Solving: It's Usually the Big Obvious Sh*tty Answer | Ep 155
5 oktober 2019 · 15 min
"When you're looking at problems in business, start with the big, obvious hairy one, which is probably the one you don't want to look at.” Today, Alex (@AlexHormozi) discusses the importance of confronting the big, obvious problems in business rather than looking for advanced solutions to small issues. He emphasizes the need to focus on the fundamentals and execute them consistently to achieve success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:31) - Clear, simple communication is effective.
(3:44) - Address the big, obvious problems in business.
(7:13) - Goodwill is important to prevent attrition.
(7:50) - Emotionally detach when appraising business.
(10:00) - Finish strong to circle back to the beginning
(12:34) - Consistency is key to making more money.
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Eye of the Tiger & Sustained Victory | Ep 154
2 oktober 2019 · 15 min
“Then once they see how, then they're like, ‘oh sh*t. I'm not sure if I'm willing to do that.’" Today, Alex (@AlexHormozi) talks about the importance of hunger and drive in achieving success and how complacency can hinder growth. He also encourages listeners to focus on internal motivation and to figure out why they are not doing what they already know they should do in order to achieve their goals.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:37) - sets winners apart from non-winners. It's about hunger.
(4:09) - successful people driven by deep insecurities or fears.
(4:48) - do you actually want what you claim to want?
(10:02) - you know what to do, figure out why you're not.
(12:24) - relief when making money is not champion-like motivation.
(14:15) - choose not to make money when knowing how to make.
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Bad Advice from Good People | Ep 153
27 september 2019 · 12 min
"When you have an opportunity, or you have made the decision to capitalize on a new thing that you're going to do, to go all in on that thing.” Today, Alex (@AlexHormozi) discusses the struggle of determining who to listen to for advice as an entrepreneur and shares personal experiences with making non-ideal decisions that ended up being the right ones. He encourages listeners to weigh decisions based on opportunity cost and to go all in once the decision is made.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:54) - Good-intentioned advice has a micro-perspective
(2:54) - Weigh expected earnings to compare opportunities
(4:23) - Decide without emotion, look at realistic mat
(7:50) - Weigh decisions and take risks as entrepreneurs
(9:20) - Listening to wealthier people can be dangerous, seek relevant advice
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3 Ways To Make $10k 💵CASH 💵 With No Ad Spend In 30 Days or Less | Ep 152
24 september 2019 · 14 min
"Cash flow is oxygen." Today, Alex (@AlexHormozi) talks about the importance of cash flow and prioritizing opportunities that can generate quick cash for businesses. He gives examples of three ways businesses can make cash quickly, including selling to existing customers and adding additional services.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:27) - Find cash flow opportunities that are threats.
(3:55) - Experienced coach focuses on best opportunities.
(4:56) - The 3 important plays
(10:13) - Fixing culture may not provide fast results.
(12:20) - Choose the most profitable option with the least resources.
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Can you Breathe in High Altitude? | Ep 151
19 september 2019 · 12 min
"The air only gets thinner the higher you go. And so if you constantly reach for growth, you will always be out of breath.” Today, Alex (@AlexHormozi) discusses the struggles of scaling a business and offers advice on how to deal with the pressure and overwhelm. He emphasizes the importance of having a plan B, focusing on what makes money, and having a supportive partner.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:11) - Reaching for growth causes breathlessness.
(1:54) - Understand your plan B.
(3:39) - As you go higher, competition gets fiercer.
(5:24) - Personal problems get in the way of business.
(8:35) - List out variables to overcome feeling overwhelmed.
(10:19) - Discipline is necessary to implement ideas. Say no.
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CLOSING: the Weight loss "Aha" Moment | Ep 150
13 september 2019 · 9 min
Once you’ve found the “aha” moment, keep on asking questions. Today, Alex (@AlexHormozi) discusses the critical moment in a sales pitch where the customer must realize what went wrong in their past attempts to solve their problem. He argues that this "aha" moment is necessary in order to break the customer's belief and show them why the new solution being offered will work.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:47) - Salespeople miss the aha moment by not knowing it.
(1:50) - Determine the one thing you're driving towards.
(3:43) - Ask with childlike curiosity to lower their guard.
(6:06) - Lack of accountability is why you failed in the past.
(7:55) - Build rapport by making them feel better about themselves.
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Get Them to Say Yes Before You Start Talking... | Ep 149
11 september 2019 · 9 min
"The more of this stuff you have, the more you cannot be on a good day. You cannot have a lot of energy.” Today, Alex (@AlexHormozi) discusses the importance of setting up a sales environment that positions prospects to be more likely to buy. He emphasizes the need for a systematic process and pre-sale questionnaire to agitate and identify pain points, as well as the significance of consistent results in scaling sales.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:05) Clarify objectives of this part of the sale
(3:00) Identify and agitate prospect's pain points
(4:27) Take prospect through sale before selling again
(6:50) Set up pre-selling process and consistent sales approach
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How to Never Have a Trainer Steal Your Clients... | Ep 148
5 september 2019 · 13 min
"People will always be your problem." Today, Alex (@AlexHormozi) discusses the challenges of scaling a service-based business and emphasizes the importance of properly managing and incentivizing employees to avoid losing clients to competitors. He also provides a threefold model for motivating employees and offers tips on how to effectively communicate and train staff.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:44) - People are the problem in scaling a service-based business.
(3:16) - Lack of communication or skill hinders compliance.
(4:47) - Motivating employees is key to getting work done.
(6:14) - Seeing implementation improves learning.
(8:05) - Recognition, opportunity, and motivation drive team success.
(10:15) - Recognition and opportunity are more important motivators than money.
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The *GASP* & Teaching High Ticket Sales | Ep 147
4 september 2019 · 12 min
"When you get someone to have shock, and then their pricing is massively stretched from when their expectation, all of a sudden you break into a new stratosphere of buying in retail." Today, Alex (@AlexHormozi) discusses the importance of selling higher ticket items and how to push the price barrier by giving the prospect a "gasp" moment. He also emphasizes the belief that the more someone pays, the more they pay attention, and how to embed this belief in the salespeople.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:51) - Explain to salespeople: we know more than incoming staff.
(2:38) - If no gasp at price, price not high enough.
(5:21) - Get the gasp upfront to make everything else cheaper.
(6:09) - People pay for attention; sell to goal, not specific program.
(9:24) - Don't be afraid of no to big one.
(11:00) - More invested, more successful outcomes.
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Gym Launch's Greatest Failures... and what I learned | Ep 146
28 augustus 2019 · 14 min
"Your work will expand, given the amount of time you have." Today, Alex shares his greatest lessons and failures, including stepping too far away from the business, over-hiring, and miscommunicating changes to the community. He emphasizes the importance of learning from mistakes and continuing to pay it forward to others.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - Stepped too far from gym launch, resulting in problems.
(2:49) - Expected cold traffic to act like warm traffic.
(5:04) - Wait until capacity exceeds utilization ability.
(6:48) - Listened to a small group of customers wanting more things.
(7:50) - Failed to articulate hybrid well to existing community.
(9:37) - Opening up to trainers made gym owners feel disenfranchised.
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How to Work | Ep 145
22 augustus 2019 · 13 min
"Working is a skill.” Today, Alex (@AlexHormozi) discusses the concept of work and the different levels of work ethic. He shares personal stories and examples of how individuals can learn to work more effectively and efficiently and ultimately succeed in their endeavors.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:38) - How to identify those who will succeed?
(4:35) - The four levels of work ethic.
(8:27) - The more you work, the better you get.
(10:09) - Train level ones to work better.
(12:33) - Share your story to teach hard work.
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How to Have Your "In-Gym" Cake & Eat it Too | Ep 144
21 augustus 2019 · 10 min
"You don't need to change your pitch. You just say at the end of this, ‘Would you prefer to do X or prefer to do Y?’” Today, Alex (@AlexHormozi) discusses his recently written "hybrid manifesto," which distills the decision-making process for gyms looking to transition to a hybrid model into one central question: "Do I want to have an in-gym training community?" From there, he outlines two paths depending on the answer to that question.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:20) - Want in-gym community?
(3:51) - Add hybrid level, increase profit.
(5:41) - Have gym? Start side business.
(7:00) - Existing gym more profitable by adding hybrid.
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How to be Unreasonable When Facing Pain | Ep 143
14 augustus 2019 · 14 min
"If you want the things that everyone else doesn't have, you have to act in ways that everyone else doesn't act in, which means you have an unreasonable response to trauma and unreasonable response to pain." Today, Alex (@AlexHormozi) discusses the idea of overcoming difficult situations and becoming a champion rather than letting those situations make you weaker. He emphasizes the importance of the story that we choose to tell ourselves and its impact on our ability to overcome adversity.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:51) - People crumble when things get tough.
(3:03) - Don't let adversity beat you.
(5:26) - Winning is all that matters.
(7:45) - How you respond to pain dictates your success.
(10:42) - Choose between success and pity.
(12:36) - Use hardship as fuel to win harder.
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F*ck "End of Week" | Ep 142
9 augustus 2019 · 10 min
"’Speed is king’, is one of the core tenets of the business." Today, Alex (@AlexHormozi) emphasizes the importance of speed in executing decisions and getting things done in order to improve one's business. He encourages entrepreneurs to prioritize effectively, set deadlines, and push back on excuses to achieve faster growth and success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:23) - Success comes from shortening the idea-to-implementation loop
(2:58) - Faster execution improves the organization
(5:09) - Test and improve ideas, not just follow the playbook
(7:12) - Improve speed in solving problems and improving things
(8:33) - Solutions to problems should happen today, not in weeks/months.
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Average Cost & Revenue per Member -- Industry Averages | Ep 141
2 augustus 2019 · 8 min
"Small gyms had the smallest amount of profit, medium gyms had the medium amount of profit, large gyms had larger amounts than the large, medium, and small, and then the leaders had significantly more margin than the other three.” Today, Alex (@AlexHormozi) discusses the importance of pricing and how it can significantly impact a gym's profit. By analyzing industry reports, he found that higher prices resulted in higher profit margins and that discounting was not good for business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:46) - Profit differences were due to pricing, not churn or acquisition.
(3:12) - Leaders did not offer discounts as a trend.
(5:26) - You can choose how much money you make per customer.
(7:26) - Math is boring but crucial to making money.
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Unlock the Power of Boring | Ep 140
31 juli 2019 · 18 min
"Consistency matters so much more than intensity any day of the week.” Today, Alex (@AlexHormozi) emphasizes the importance of doing boring work consistently to achieve success. He explains that simple tactics, such as making compelling ads and consistently working leads, are often overlooked but yield significant results when done consistently over time.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) Boring work is powerful because consistency is underrated for success.
(3:06) Grit: how to deal with failure and stick things out.
(5:43) Unlearn old characteristics to start new business.
(8:03) Consistency matters more than intensity any day of the week.
(11:41) Discounting simple tactics causes failure; focus on fundamentals.
(14:16) Doing boring work yields unboring results.
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✅How To 2.5x the Profit Per Member ✅ | Ep 139
26 juli 2019 · 13 min
"The strongest profit lever in your business is price. And the way to get the price is to add more value." Today, Alex (@AlexHormozi) talks about the most powerful profit lever in business: pricing. He shares data-backed findings from Patrick Campbell, who owns two SaaS companies, and explains how adding value to existing services and implementing upsells can significantly increase profitability without fundamentally changing the business model.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:46) - Double customers, double everything already there.
(3:51) - Pricing is a more powerful profit lever.
(5:35) - Scale pricing without incurring service costs.
(9:11) - Enhance value, decrease churn, increase profits.
(11:36) - Add a single upsell to core for extra profit.
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How to Keep Pushing Hard Years Later... | Ep 138
19 juli 2019 · 17 min
"Effort counts twice in the achievement category. It's just like how long you will stick with it." Today, Alex (@AlexHormozi) discusses his motivations for his work, how he deals with feeling overwhelmed, and how he stays focused on his goals. He also shares personal stories and insights into the mindset of successful entrepreneurs.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:03) What keeps you motivated?
(2:25) Creating income opportunities
(3:44) Motivated by fear, not gain
(7:29) Staying focused on goals
(11:35) Amazing what you can do with no choice
(13:44) Achieve more with medium effort
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Violence is the Answer & What I Learned from Having 4 Meetings with Arnold | Ep 137
12 juli 2019 · 20 min
"Hatred is a condition of success." Today, Alex (@AlexHormozi) discusses the importance of accepting and dealing with negativity and hate as a condition of success. He shares lessons he learned from Arnold Schwarzenegger, emphasizing the need to develop mental fortitude and focus on business fundamentals to achieve higher success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:53) - Higher success leads to more hate
(6:06) - More impact means more criticism
(9:14) - People remember how they feel, not what's said
(10:52) - Success requires boring work and good content
(17:27) - Mental fortitude is critical for success
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Fundamentals & Complexity | Ep 136
9 juli 2019 · 7 min
"We don't need new; we need better." Today, Alex (@AlexHormozi) discusses how important it is to stick to the fundamentals, how it will create more focus within the team, and how it can improve the end-user experience.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:19) - Entrepreneurs change things that work when something stops working.
(1:37) - We need better by doing things that worked at small/large scale.
(3:42) - Objective remains unchanging, but processes and team will change.
(5:35) - Figure out how to treat customers as a small shop owner.
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My second biggest productivity hack, that you will immediately see benefit from | Ep 135
2 juli 2019 · 5 min
"The reality is that if you start something that you can't finish, the likelihood that you're going to finish it faster is way, way, way higher.” Today, Alex (@AlexHormozi) shares his second biggest productivity hack, which is to utilize the small chunks of time in between appointments or tasks instead of wasting them. He emphasizes the importance of breaking the habit of thinking that nothing can be accomplished in those short periods of time. Instead, he suggests starting a task and leaving it unfinished to maximize productivity.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:37) - Most wasted as an entrepreneur: minutes in between rounded off minutes.
(2:11) - Driven to get back to writing, won't stop until next loop.
(3:22) - Shift of thinking: start something and not finish it.
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Can you be a happy CEO? #wartime | Ep 134
28 juni 2019 · 19 min
Being uncomfortable will shape me into the person I want to be. Today, Alex (@AlexHormozi) talks about the challenges of being a CEO. He also talks about his experiences, his thoughts on what comes after, and the hard truths that he has learned.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:36) - Discomfort never stops if you desire growth.
(7:31) - Constantly challenge and improve yourself to grow.
(10:48) - If you want it, it's your path. Embrace discomfort to become better.
(14:23) - When big, delegate and communicate effectively.
(17:10) - Balancing satisfaction and growth for entrepreneurs and customers.
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How to Focus Your Team on What Matters: FOUR Key Metrics to Scale | Ep 133
26 juni 2019 · 14 min
"Ask those questions to your team as well so that they feel included; it's not just you always feeling you're driving the boat.” Today, Alex (@AlexHormozi) discusses the importance of focusing on four key metrics to grow a business: increasing opportunities, closing percentages, decreasing churn, and increasing profit. By prioritizing actions that directly impact these metrics, businesses can cut out unnecessary tasks and increase growth.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:50) - Increase closing percentage and keep churn low
(6:52) - Increase profit margin by reducing unnecessary costs
(9:44) - Prioritize actions that are directly linked to growth metrics
(12:09) - Those who prioritize growth metrics advance faster.
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No Half Measures | Ep 132
21 juni 2019 · 10 min
"If you're making a change, go all in. Don't let it be incremental. Don't dip your toe in…” Today, Alex (@AlexHormozi) emphasizes the importance of going all in and making significant changes instead of incremental ones, even if it requires sacrificing comfort for more. He shares his own experience of making a central pivot in his business and encourages listeners to confront hard decisions with no half-measures.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:46) - It's scary when making changes, not at a wall.
(1:08) - Foresight takes courage. Break and sacrifice for greatness.
(4:20) - Begging for your sake. No half measures, full decisions.
(7:13) - Willing to burn boats, make sacrifices, and have hard conversations.
(9:22) - What do we stand for? Change, grow, or die.
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The Game Beyond The Game: Profit, Predictions, & Giving | Ep 131
19 juni 2019 · 14 min
“I get a ton of fulfillment from knowing that we're setting other people free.” Today, Alex (@AlexHormozi) discusses a new gym model that reduces risk and increases profits for gym owners, as well as the importance of breaking limiting beliefs about money and finding balance and meaning in striving for success. He also talks about the concept of the four quadrants of wealth and the different levels of freedom that can be achieved through business ownership.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:55) - Exploring limiting beliefs around money
(2:43) - The four quadrants of wealth
(4:11) - Understanding the game of wealth & achieving financial freedom
(6:51) - How to tap into a bigger network and create a bigger vacuum
(7:53) - The benefits of giving and making money
(11:34) - Identifying and overcoming obstacles to achieve financial freedom
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The Three Dimensions of Leadership | EP 130
6 juni 2019 · 30 min
“Respect has to be given before it's received.” Today, Alex (@AlexHormozi) shares his thoughts on the three dimensions of leadership: respect, fear, and love, and how leaders can gain respect by setting an example and embodying the values they want to project. He also discusses the importance of respecting others, how it can be earned in different ways, and how it can benefit relationships and leadership.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:01) - The three dimensions of leadership: respect, fear, and love
(5:13) - Gaining respect through sacrifice and setting expectations
(9:24) - Exploring respect in leadership
(17:03) - Balancing love and fear in leadership
(22:01) - The balance of caring for employees while maintaining professionalism
(24:59) - Leadership and respect in the military
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Success is the best Revenge | Ep 129
5 juni 2019 · 14 min
“No pain, no gain.” Today, Alex (@AlexHormozi) discusses strategies for mental resilience, including how to deal with anger and become successful. He emphasizes the importance of understanding and channeling anger into something productive and shares personal anecdotes about overcoming anger and finding success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:12) - Dealing with anger: understanding the causes and how to manage it
(2:45) - Reflections on overcoming adversity and growing successfully
(3:57) - How to diffuse anger and find closure
(8:11) - Forgiveness and understanding in difficult situations
(10:02) - How writing a story helped me overcome rage
(11:46) - Dealing with stressful situations
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Tradeoffs. The TRUE price of your desire | Ep 128
29 mei 2019 · 15 min
People want what they don't have but don't want what they do have. Today, Alex (@AlexHormozi) explores the trade-offs that come with achieving success and the sacrifices that entrepreneurs need to make to pursue their goals. He emphasizes that success requires hard work and dedication and encourages listeners to consider whether they are willing to make the same trade-offs as those who have achieved success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Exploring the trade-offs of entrepreneurship
(2:52) - Sacrifices for business growth & its value
(8:43) - Understanding the difference in returns on investment
(11:36) - The trade-offs of sacrificing for success
(13:11) - Understanding the trade-offs of growth and priorities
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How a NEW Discovery created a MASSIVE success from a previous failure | Ep 127
25 mei 2019 · 14 min
“No more half measures.” Today, Alex (@AlexHormozi) shares lessons and epiphanies from a recent failure, emphasizing the importance of processing emotions and learning from failure. He discusses the power of breaking beliefs to effectively sell services and avoid getting in front of a group and sucking.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:57) - Reflection on a momentous failure.
(2:09) - Processing negative emotions and moving forward.
(3:39) - Lesson learned: no more half measures.
(5:23) - How to effectively sell your services.
(10:57) - Breaking beliefs before presenting solutions.
(12:13) - How I helped 34 gyms sign up in 60 minutes.
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How Much Ignorance Tax Are You Paying... | Ep 126
2 mei 2019 · 15 min
Ignorance is an expensive cost. Today, Alex (@AlexHormozi) talks about the concept of ignorance tax, emphasizing the importance of gaining knowledge to avoid paying the high cost of ignorance. He also discusses the value of acquiring adjacent skills to increase one's value and reach goals faster.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:41) - Paying down the ignorance tax
(7:11) - How to acquire adjacent skills to increase your value
(10:13) - Investing in knowledge: how to reach your goals faster
(11:38) - Investing in learning and networking
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The Missing Link In Your Gym's Growth (and one of my biggest regrets) | Ep 125
30 april 2019 · 8 min
It’s all about consistency. Today, Alex (@AlexHormozi) talks about the importance of recording and documenting business processes for improved performance, using video to standardize methods for sales training, creating a positive customer experience, and how to create an air-tight system for your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:25) - Recording your business processes for improved performance
(1:51) - Using video to standardize processes for sales training
(5:29) - Creating a positive customer experience
(6:58) - How to create an air-tight system for your business
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Cominggg in HOT !🔥 Why You Should Stop Getting Butthurt Over Copycats | Ep 124
25 april 2019 · 12 min
Imitation is a form of flattery. Today, Alex (@AlexHormozi) discusses the benefits of being copied and how it is not worth getting upset about. He emphasizes the importance of remaining focused, continuously innovating, and not letting issues distract from the business's success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:32) - Overcoming apathy and keeping 100% of your attention
(2:36) - The benefits of being copied
(4:14) - Why speed and innovation are key to success
(8:32) - Focusing on your market rather than your competition
(10:32) - The reality of copycats: why you shouldn't lose sleep over it
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Why Your Feelings Are Killing Your Finances... | Ep 123
23 april 2019 · 12 min
It’s important to stay consistent and to make decisions logically and not based on feelings. Today, Alex (@AlexHormozi) discusses the importance of making business decisions without being swayed by emotion, and emphasizes the need for entrepreneurs to stay neutral and make decisions logically. He provides examples of successful business owners who have developed a thick skin and are able to manage their emotions to make difficult decisions.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:02) - Examining the role of emotion in business decisions
(2:26) - The benefits of being neutral
(7:58) - Sacrificing short-term comfort for long-term success
(9:18) - Consistently revisiting the basics of success
(10:41) - Making difficult business decisions
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*Why Things Don't Happen The Way You Expect Them To*...And How To Be FREAKISHLY Accurate with Your Predictions | Ep 122
18 april 2019 · 21 min
It requires more than just thought and will require real effort to help build the business. Today, Alex (@AlexHormozi) discusses how to reverse engineer goals to a precise level and achieve gym growth. Using a step-by-step guide, he breaks down how to reach a goal of 300 EFTs (electronic funds transfers) and the strategies and tactics needed to get there.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:37) - A step-by-step guide to achieving a 300 EFT goal
(5:59) - How to make predictions based on real numbers
(12:25) - Lead generation and conversion strategies for a small business
(14:12) - EFT goals and lead generation strategies
(17:35) - Making accurate predictions for business growth
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The FOUR Key Questions I Ask Myself Every Morning...(that you can STEAL from me) 😅 | Ep 121
16 april 2019 · 13 min
How do you start your day? Today, Alex (@AlexHormozi) discusses the importance of morning journaling and offers four questions to ask oneself every day to cultivate gratitude and start the day off right. He also emphasizes the importance of showing appreciation for those around us and provides tips on doing so.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:33) - The benefits of morning journaling
(1:59) - The four questions to ask yourself every morning to cultivate gratitude
(4:53) - Reflecting on stressful situations as an entrepreneur
(6:18) - Preparing for a successful day: 4 questions to ask yourself
(9:01) - Setting one goal per day
(10:58) - Four questions to start your day right
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*Becoming An Expert Businessperson* with everything you already know how to do | Ep 120
11 april 2019 · 10 min
Becoming an expert businessperson is not so much about learning more things as it is about executing what you already know. Today, Alex (@AlexHormozi) discusses the importance of consistency in business and how consistently doing the basics is a key factor in advancing in business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:29) - Consistency can lead to business success.
(2:14) - How doing the basics can lead to exceptional business growth.
(7:48) - The power of executing fundamentals in business.
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Three More* High ROI Habits...That YOU Can Start Doing Today | Ep 119
9 april 2019 · 17 min
Sleeping more can make you smarter and wiser. Today, Alex (@AlexHormozi) discusses the benefits of establishing routines to reduce stress and increase productivity. He shares personal experiences and tips for optimizing daily habits, such as wearing the same outfit daily and getting enough sleep.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:32) - Establishing a daily routine: how decision fatigue can be avoided
(3:09) - Eating healthy, exercising, and sleeping 9 hours every night
(7:58) - Maximizing efficiency through minimizing decision making
(11:09) - Establishing routines to reduce stress and increase productivity
(13:10) - A daily routine for mental and physical well-being
(14:14) - Tips for optimizing your life for maximum productivity and happiness
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4 Client Milestones 🎯🎯🎯🎯...And How To Hit Them All | Ep 118
2 april 2019 · 11 min
The way you connect with your community matters. Today, Alex (@AlexHormozi) discusses the four client milestones that Gym Launch structures its communications around, outlines an ideal customer path for new clients, and emphasizes the importance of referrals, testimonials, and reselling for gym owners. He also touches on the benefits of connection and how it increases the likelihood of people staying in the business and having better outcomes.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:59) - Ideal customer path for new clients
(2:09) - Creating a connection with customers: Referrals and testimonials
(5:15) - Process for connecting, referring, and testimonial acquisition
(7:07) - Collecting testimonials for improved feedback and results
(8:03) - Reward system for customer service superstars and celebrating client wins
(9:37) - The benefits of referrals, testimonials, and reselling for gym owners
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STOP 🛑✋🏽 Making Content to Gain Influence! Tell Ya Trainazzz So you spend 60hrs/mo on IG to make an extra $200/mo... | Ep 117
28 maart 2019 · 9 min
“I need to go get people to follow me rather than learning the fundamentals of the game.” Today, Alex (@AlexHormozi) discusses the importance of not focusing on social media metrics but on providing value, acquiring customers, and making money. He emphasizes that influence should be leveraged to create products and services that benefit customers and help make money rather than seeking out more influence for its own sake.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:37) - The dangers of obsessing over social media followers
(1:51) - Focus on acquiring customers and providing value
(6:34) - Benefits of focusing on business growth over social media influence
(8:14) - Calculating ROI on social media content with a trainer
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My 4 Highest ROI Habits | Ep 116
26 maart 2019 · 17 min
"May your desire be greater than your obstacles." Today, Alex (@AlexHormozi) shares his four highest ROI habits, which include waking up early, consistent bedtimes, giving without expectation, and taking absolute ownership of all situations. He emphasizes the importance of these habits in achieving success as an entrepreneur and encourages listeners to implement them in their own lives.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:26) - #1: Wake up at 4 a.m. for benefits.
(0:48) - #2: Consistent bedtimes, including weekends.
(5:02) - #3: Give to others without expectation.
(10:24) - #4: Take ownership and responsibility for situations.
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Flows & Bottlenecks...💦💦💦 Do you know your cash flow pipeline --How to never hit the brakes on growth | Ep 115
21 maart 2019 · 13 min
By having all attention allocated to the biggest bottleneck, the business can grow faster. Today, Alex (@AlexHormozi) discusses the importance of identifying and addressing bottlenecks in a business in order to maximize growth. He emphasizes the need to focus on the five core functions of a business, allocate and prioritize resources, and deliver more value to customers than expected.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:55) - Maximizing growth by allocating and prioritizing resources
(2:45) - Identifying and executing core business functions
(4:11) - Overcoming bottlenecks for business growth
(8:10) - Improving retention rates through effective problem-solving
(9:27) - Creating permanent solutions and scaling your business using the three P's
(11:34) - Resolving business bottlenecks for sustainable growth
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The One The ONE Trait I Have Always Prioritized...and How to Balance the Dichotomies of Life | Ep 114
19 maart 2019 · 13 min
Beware of the Shiny Object Syndrome… Today, Alex (@AlexHormozi) talks about the idea of dichotomies and the difficulty of making decisions in life and business. He emphasizes the importance of wisdom, self-awareness, and identifying one's bottleneck in order to prioritize and process information.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:05) - Reflection on the trait of wisdom
(2:23) - The psychological binary and the biological continuum
(7:35) - Branding and prioritizing business goals
(9:31) - How to distinguish the right information for your business
(11:12) - Prioritizing information for business growth
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Cost of Retention Broken Down 🔥🔥🔥 (Dollars & Cents...) Send to yo' Ops Manager | Ep 113
14 maart 2019 · 10 min
People are paying for accountability. Today, Alex (@AlexHormozi) discusses the cost of retaining gym customers and retention strategies to triple lifetime value, including reaching out to customers who need to show up, sending handwritten cards, and contacting all customers twice a month.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:27) - The cost of retaining customers.
(2:25) - Retention strategies to triple lifetime value of customers.
(7:13) - The benefits of investing in customer retention.
(8:36) - The cost of retention and how to foster relationships.
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Simplifying Sales for your team to TWO YES/NO questions... | Ep 112
12 maart 2019 · 15 min
Attention must be drawn to the importance of the product or service and its effects on the customer’s life. Today, Alex (@AlexHormozi) discusses the concept of selling and persuasion, focusing on the importance of establishing the promise of perceived value and connecting with the customer's pain points. He covers B2B and B2C strategies, as well as the importance of articulating the value of fitness services to potential clients.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:39) - Increasing value through emotional connection
(2:57) - Establishing value in a B2C sale & selling fitness professionals
(5:46) - Value proposition for salespeople to increase conversions
(9:08) - Uncovering limiting beliefs and establishing accountability
(12:37) - Simplifying the sales conversation with clients & process for your team
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Why I Didn't Care When My Dad Said He Was Proud of Me ...and how you can be the person people love to talk to | Ep 111
7 maart 2019 · 8 min
Unconditional love, respect, and pride from a parent to a child is based on character, not on circumstance. Today, Alex (@AlexHormozi) shares a powerful story from Ben Horowitz about the importance of having friends who can be there for you during both good and bad times. He also discusses the power of believing in someone before you can see any results and the difficulty of being kind to people who are not nice to you.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:32) The value of unconditional support
(1:47) Unconditional love and respect in relationships
(5:40) The power of believing before you can see
(7:17) Reflection on unconditional human relationships
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SALES: "IT'S TOO GOOD TO BE TRUE" 🤯🤯🤯... and how to MASSIVELY change the life of a prospect who DOES NOT BELIEVE | Ep 110
5 maart 2019 · 25 min
“If this were true, what else would be true?” Today, Alex (@AlexHormozi) discusses the importance of challenging your own beliefs and being open to help from others in order to achieve success. He also addresses the topic of evaluating the truth of a statement and suggests looking at the evidence and data presented.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:37) - Overcoming mental blocks to achieve success
(6:05) - Examining the evidence of Gym Launch's success
(10:54) - The hard work behind achieving weight loss goals
(13:21) - The value of believing in your goals
(18:22) - Benefits of weight loss programs and Gym Launch customer service
(23:08) - How believing in yourself can unlock your potential
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You will never make it... a back of napkin breakdown | Ep 109
28 februari 2019 · 11 min
Believe it or not, entrepreneurs get stressed about money even if they make tons of it. Today, Alex (@AlexHormozi) discusses the fallacy of never having enough money, exploring the stress and pressure of running a business and the importance of having a cushion of money saved. He also provides tips for entrepreneurs to manage the financial stress of their business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - Understanding the fallacy of never having enough
(2:46) - The stress of running a business
(3:53) - The financial stress of entrepreneurship
(7:55) - Understanding the cycle of stress and success
(9:01) - The reality of floating a business
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